Marketing Specialist

Employing Office:  Offices of Recreation, and Health & Wellness

Job Title:  Marketing Specialist

Type of Graduate Assistant Position:  RAII

Number of Vacancies for this Position:  1

Hours per Week:  20

Term:  Academic Year

Eligible Program Applicants (Applicants will preferably be from one of the following graduate programs):  

• Analytics
• Applied Behavioral Analysis
• Applied statistics
• Architecture
• Art: 2D, 3D, Art History, Digital Arts
• Athletic Training
• Business Administration
• College Writing
• Computer Science
• Creative Writing
• Data Science
• English
• Instructional Design
• Integrative Design
• Marketing
• Media and Communication
• Occupational Therapy
• Physical Therapy
• Popular Culture
• Psychology
• Social and Interactive Media
• Strategic Communication

Qualifications/Preferred Skills:  

• Possess an understanding of various social media platforms
• Demonstrate effective written and verbal communication, professional mannerisms, a friendly demeanor, organization, and creativity
• Preferred:  Maintain a working knowledge of various Adobe Creative Cloud programs (Photoshop, Light Room,
  InDesign, Illustrator, Premiere, Acrobat, etc.), HTML, and other marketing related software

Position Description:  

Primary Responsibilities

• Plan, implement, and evaluate departmental social media strategy
• Provide creative direction to student employees
• Wirte and edit copy for various marketing projects
• Lead and project-manage marketing campaigns from start to finish
• Plan, create, and publish social media content
• Utilize basic graphic design concepts and processes
• Maintain the department website
• Attend professional and student staff meetings
  
• Promote the mission of Recreation and Wellness

Additional Duties

• Attend, participate in, or observe various programs, facility activities, or special events
• Shoot and edit photos and videos for social media
• Engage with students and parents at tabling events to represent RecWell
• Track analytics on the various social media sites and report findings
• Give and receive constructive feedback
• Advise and work with 10-12 student leaders to develop agendas and facilitate monthly meetings
• Coordinate committees within the Student Employee Board to support monthly and annual awards and recognitions, fundraising, outreach, community service, and team-building initiatives
• Administer Rec Buck employee incentive program
  
• Acquire and audit prize donations and allocations
  
• Assist in planning and implementing banquets for student employees
  
• Perform other duties as assigned by supervisor

Application Process:  Applicants wishing to apply for this Graduate Assistant position must: 1) be admitted or accepted for admission as a full-time student in a graduate program at BGSU; and 2) remain in academic good standing to maintain the position.

Required Application Materials:  Resume.  Portfolio if available.

Send Application Materials to:  bkbrend@bgsu.edu

Application Due Date:  March 25, 2026