Bowling Green State University’s College of Business is one of the few AACSB accredited institutions in Ohio to offer an undergraduate and a graduate specialization in business analytics and intelligence - a key, competitive advantage many corporations are adopting.
Due to this fast emerging field, corporate investment in this area is expected to grow as well as job prospects. In an increasingly data-driven world, businesses need to make sense of the data they are collecting to make sound business decisions. Hiring business analysts provides employers with an excellent return on investment. Business analysts work for companies in areas such as marketing and sales, human resources, and customer relations management or as consultants. They not only interpret “big data,” but communicate the meaning of their findings.