Schmidthorst MBA program evolves to meet industry demands

The Schmidthorst College of Business is making moves to keep its MBA program ahead of the curve. Recent updates are designed to meet industry demands and give graduates the tools they need to thrive in today’s fast-changing business world.

The core curriculum now features courses such as Business Analytics and AI and Digital Transformation, reflecting the growing role of technology and data in decision-making. Existing courses were refreshed to include trending topics, and learning outcomes were updated to ensure students gain measurable, real-world skills. These changes keep the program competitive and aligned with what employers want most.

Flexibility is another key focus. A streamlined elective structure makes it easier for students to finish their degree efficiently while creating stackable pathways with business certificates. Online and in-person options provide access for working professionals and nontraditional learners, helping students reach their goals faster.

“MBA students have expressed strong enthusiasm for the revised curriculum, noting that the integration of AI, analytics and digital transformation better aligns their learning with real-world career demands,” said Man Zhang, professor and director of Schmidthorst College of Business MBA programs. “Many students also shared that the increased flexibility, clearer outcomes and expanded elective options make the program feel more personalized, relevant and supportive of their professional goals.”

A recent student survey showed excitement about the new AI content, and expanded specializations such as marketing, supply chain management, accounting, finance and strategic communication allow students to customize their MBA to fit their career plans.

These updates not only strengthen the experience for current students but also enhance the reputation of the Schmidthorst MBA, adding even more value to the degree alumni already hold. As the program evolves, it continues to reflect the innovation and excellence that define Schmidthorst graduates.

Learn more about the Schmidthorst College of Business grad programs.