Marketing Advisory Board

Marketing-Advisory-Brd.2

The Marketing Advisory Board is comprised of successful alumni and friends of the Department of Marketing. The Board draws upon their professional expertise to advise the Dean, Department Chair, and faculty on strategic planning, curricula, student mentorship, co-ops, job placement, career development, faculty engagement with industry, and alumni affairs. In addition, the Board promotes the Department by highlighting the achievements of faculty, students, and alumni in their professional network. The Board meets once or twice per year. Members are expected to attend meetings and be available to advise the Chair between meeting(s).

Members are selected by the Dean and Department Chair. Prospective members should send a resume and statement of interest to the Department Chair. See the highly successful business leaders who have already made the commitment to serve on the Marketing Advisory Board.

RECENTLY HIRED MENTEES:

Mary Kate KaufmanI was able to secure my post-graduation plans with the help of people on the Marketing Advisory Board. Though getting connections to career advice on the best ways to network and interview preparation, all of these opportunities have helped me grow as a future business leader. I am so excited to announce I will be joining the Medix team in downtown Chicago this summer to begin my career as a recruiter.

HIGHLIGHTS OF PREVIOUS  SCHOOL TO JOB EVENT:

What’s in it for mentees:

  • Reminder that their enrollment in the College of Business is an investment that should result in reaching one’s dream career
  • Access to mentors’ years of valuable experience and expertise
  • Reassurance and encouragement to keep you motivated and focused
  • An intimate understanding of directions for success
  • Direct linkage to industry influencers, critical to building business acumen and network
  • Getting started with networking, which is the most advantageous method of looking for career opportunities
  • Being perceived as trustworthy by association with the mentor and his/her network

Interesting facts about mentor-mentee relationships

  • Some happen by chance and some are prearranged; hopefully both types grow organically
  • Some turn into long-term professional partnership that help both sides in various aspects of their lives, and others are for specific events or time periods
  • Can be informal or formal, depending on mutual preferences
  • There is no min or max as to how often and how long to meet or interact
  • If one has multiple mentors, each relationship will be different, each fitting uniquely into the career puzzle

Advice

  • Start early with a mentor
  • There is no wrong way to have mentors, it is just important to have them
  • Both parties need to share in the communications
  • Be flexible and ready to interact face to face or via the phone, text, Facebook, etc.
  • If a mentor isn’t working for you, or you don’t have trust or chemistry then make sure to find a new mentor
  • If the available mentors are not ideal for you, they can help you find an ideal mentor
  • Make sure to pay it forward (be a mentor to someone else that may need your help)
  • Affiliation with BGSU’s AMA Chapter is very helpful

 

Dan Boehm

Dan Boehm
Executive Vice President
Kantar Retail

Patrick-Bruen

Patrick Bruen
Media Account Executive
WTOL
Toledo Ohio

Currently:

Media Account Executive

WTOL, Toledo Ohio

Previous Positions:

Marketing Research, Promotions and Digital Media Specialist

Time Warner Cable Media and Spectrum Reach

Education:

College of Business M.B.A. 2010, Bowling Green State University
Franciscan University, B.A. Communications

Why I serve on the College of Business Marketing Advisory Council:

Marketing is an ever evolving industry and the changes are happening faster than ever before.  The Marketing Advisory Board allows us to help the students with real world examples of industry changes and emerging trends.  Being involved with the Marketing Advisory Board is an opportunity to help connect the students to the business side of the industry, and learn what to expect as we welcome the next wave of marketers into their professional careers.  Being a mentor and guide to the students is a rewarding opportunity to give back, learn from the students, share ideas and strategy.

ficken

William H. Ficken, Jr.
Realtor
Howard Hanna Real Estate Services
Westlake, OH

Current Career:

Realtor
Howard Hanna Real Estate Services
Westlake, Ohio

Previous:

OFFICE EQUIPMENT INDUSTRY:

IBM Corporation, Cleveland, OH;  Office Products Division;  National Accounts & Federal Government Accounts Manager

HOUSING INDUSTRY:

Building Products Manufacturer
Residential & Commercial Construction

Moen Faucet, Cleveland, OH;  Vice President, Sales, Wholesale Division & Builder Division

Merillat Cabinetry, Division of Masco Corp., Adrian, MI;  Vice President, Marketing

Gerber Plumbing Products, Chicago, IL;  Senior Vice President, Sales and Marketing

AUTOMOTIVE INDUSTRY:

Fields Automotive Group, Chicago, IL;  Sales Manager, Infiniti & Volvo dealerships

Education:

BGSU College of Business B.S.B.A. 1963
Specializations: Marketing, Finance, Speech (RTVF)

Why I serve on the College of Business Marketing Advisory Council:

There is a very important continuing need for communications between the academic business  world and the “real life” business world.  Each need to learn from the other.  For over 30 years I have served on the M.A.C. and have witnessed the sharing and learning between business practitioners, faculty and administration and students.  Mentoring and internship support has grown significantly during this time.  The Marketing Advisory Council provides the platform for this interchange of ideas and information.  I have a strong passion for mentoring students.  The M.A.C. has created mentoring programs for CoB Marketing students in which I continue to participate.  This is an excellent vehicle for academic and “real world” exchanges.

Davida-Frick

Davida Frick
CTIA (The Wireless Association)
Director of Sales, Ret.
Washington, D.C.

Currently:

CTIA (The Wireless Association)
Director of Sales, Ret.
Washington, D.C.

Previous Positions:

Decision Health (Technology firm for healthcare organizations), Director of Sales
XO Communications, General Manager/AVP
The Paragon Group (IT and Telecommunications Consulting), Vice President, Sales & Operations
Global Crossing Telecommunications, Sales Manager

Education:

Kent State University, Bachelor of Business Administration May 1995
Majors:    Economics and Business Management 
Hill Associates, Certified:  Mission Data Course
Professional Selling Skills and Manager/Training Skills
F.C. 4 Disciplines of Execution
Corporate Executive Board Challenger Messenger Sales Methodology 

Why I serve on the College of Business Marketing Advisory Council:

While I did not attend Bowling Green State University, I am a Falcon and love the campus, sporting events, and town.  However, I most enjoy working directly with the students.  Mentoring the students has been just as rewarding as closing a major deal in my professional career.  Being part of the Marketing Advisory Board allows me to mentor students interested in a sales and/or marketing career by providing real world experiences and advice.  Further, I'm able to help shape ideas for the entire department.  When students learn and grow through a mentor they are more likely to become a mentor themselves and give back to future Falcons.

Jon Harding

Jon K. Harding
Executive Vice President
ORC International
Cincinnati, OH

JON K. HARDING

Currently:

Executive Vice President
ORC International

Previous Positions:

With over 25 years of experience in the market research industry, Jon leads the strategic planning for ORC Key Accounts, seeking out new growth opportunities for both ORC and clients alike, and also serves as the Cincinnati office lead.  Prior to joining ORC, Jon held a number of senior level positions at TNS, NFO WorldGroup (acquired by TNS), Nielsen, and Harris Interactive.  Most notably, he served as President, General Manager of NFO USA, where he led 600 people and a $250m P&L, and President, U.S. – Client Services at TNS, where he concentrated on extending the business beyond CPG and Retail into several other vertical industries, as well as driving strategic business opportunities and developing target account relationships. 

Education:

Bachelor of Science, Business Administration-Marketing specialization (1985) Bowling Green State University

GMP (2000) Harvard Business School

Why I serve on the College of Business Marketing Advisory Council:

In addition to the ubiquitous “to give back,” I serve on the MAC because I’m very interested in helping BGSU continue to be a recognized, national leader in the Marketing space.  I’ve especially enjoy my time mentoring Advance students, many of whom we’ve hired, I’m delighted to say!

grace

Grace Heese
Underwriting Account Manager
ideastream WVIZ/PBS – WCPN-NPR – WCLV Classical
Cleveland, OH

GRACE HEESE 

Currently:

Underwriting Account Manager at ideastream -- Sales

Previous Positions:

2001-2009:  Senior Account Executive, Northern Ohio Live Magazine

1999-2001:  Account Supervisor, Wolf Group Advertising Agency

1990-1998:  Marketing Manager, Penton Publishing

Prior to 1990:  Various Marketing/Advertising positions

Education:

Bachelor of Science, Business Administration-Advertising major (1978) Bowling Green State University

MBA Marketing (1983) Kent State University

Why I serve on the College of Business Marketing Advisory Council:

My BGSU education prepared me for a full career in Marketing and Advertising, and the school organizations I participated in prepared me for leadership positions. It gave me the skills necessary to lead the Cleveland Ad Club (now AAF-CLE) as president and active board member. I enjoy interacting with current BG students and sharing career and networking tips that will help them in their own careers. 

DSC_7183_Steven_Kammeyer_5_16

Steven Kammeyer
Advertising Specialist
Marathon Petroleum Company
Findlay, OH

STEVEN KAMMEYER

Currently:

Advertising Specialist, Marathon Petroleum Company

Previous Positions:

Asphalt Territory Manager

Commercial Accounts Territory Manager

Wholesale Territory Manager

Education:

Bachelor of Science, Business Administration-Marketing specialization (2011) Bowling Green State University

Why I serve on the College of Business Marketing Advisory Council:

As a proud graduate of BGSU in Marketing, I was honored to have the opportunity to give back to my alumnus by participating on the Marketing Advisory Council. I learned many invaluable skills during my time at BGSU that have aided me in my career thus far with Marathon Petroleum, and I’m thrilled to help prepare our future leaders for their upcoming careers.

Ben-Kister

Ben Kister
Business Analyst
Centric Consulting
Columbus, Ohio

Currently:

Business Analyst, Centric Consulting, Columbus, Ohio

Previous:

Internships included:

Product Management Intern - Big Lots

Branch Manager - Student Painters

Education:

Bachelor of Science, Business Administration-Marketing specialization, 2016, Bowling Green State University

Why I serve on the College of Business Marketing Advisory Council:

The three main reasons why I serve on the College of Business Marketing Advisory Board are to:

1. Continue to give back to the department that has set me up for success in my future by dedicating my time and talents.

2. Influence the programs that will be creating future leaders the Marketing Department develops.

3. Connect with other leaders with similar passions and goals.

Michael Kister

Michael Kister
VP of Marketing and Product Management
Novagard
Cleveland, OH

MICHAEL KISTER

Currently:

VP of Marketing and Product Management, Novagard Solution

Previous Positions:

President & CEO, Acceleration Systems

VP & General Manager, Cycle Therapy

Education:

Bachelor of Science, Chemistry (1991) Bowling Green State University

Juris Doctor (1994) Case Western Reserve University

Why I serve on the College of Business Marketing Advisory Council:

I believe that Marketing and Business students are best served by having opportunities to interact with working professionals. I make myself available to our Marketing and Business students through the Marketing Advisory Council.  

Kuharik

Stephanie Kuharik
Worldwide Readiness Program Manager
Apple Inc.
Cupertino, California

Currently:
Worldwide Readiness Program Manager
Apple Inc.
Cupertino, California

Previous:

Vehicle Line Product Planner – Jeep Grand Cherokee, Fiat Chrysler Automobiles, Auburn Hills, Michigan

Corporate Leadership Development Program, Fiat Chrysler Automobiles, Auburn Hills, Michigan

Brand Territory Manager, Marathon Petroleum Company, Champaign, Illinois

Program Territory Manager, Marathon Petroleum Company, Indianapolis, Indiana

Education:

M.B.A., 2015, University of Illinois

Bachelor of Science, Business Administration-Marketing specialization; Entrepreneurship minor, 2011, Bowling Green State University

Why I serve on the College of Business Marketing Advisory Council:

I serve on the College of Business Marketing Advisory Board because I am passionate about BGSU and the success of its students.  I was lucky enough to have so many amazing mentors and opportunities and my goal is to help make sure that all students have the same or even more opportunities than I did.  I also enjoy engaging with alumni and finding ways to better connect future, current, and past students.

Adam-Pancoast

Adam Pancoast
Digital Marketing Manager
Buckeye Broadband
Northwood, OH

Currently:

Digital Marketing Manager

Buckeye Broadband
Northwood, OH

Previous:

Broadcast Industry

13abc WTVG-Account Manager

NBC24 WNWO-Digital Sales Manager

Education:

BGSU College of Arts and Sciences, 2003, Bowling Green State University

Specializations: Communication, Advertising, Marketing

Why I serve on the College of Business Marketing Advisory Board:

BGSU gave me the tools to begin my career and the baseline for understanding the importance of hard work. As I moved on into the professional world I understood that to succeed I would have to build on these skills by being inquisitive and constantly learning. Participating in the MAB allows me to share my personal experiences and business skillset with aspiring marketers and/or sales people.