Why study small business enterprise at BGSU Firelands?
- An interdisciplinary degree. This means you’ll explore all sides of advertising, including marketing, media production, graphic design, communication and more.
- Learn from experienced entrepreneurs. Our faculty bring real-world experience into the classroom, giving you practical insight alongside academic expertise.
- Master the skills to run and grow a business. Develop expertise in marketing, finance, operations, and management so you can lead confidently in any small business setting.
- Tap into powerful networks. Connect with local business leaders, alumni, and community partners to open doors for internships, mentorships and career opportunities.
- Hands-on experience. Complete an internship – or receive credit for work experience.
The degree ensures a seamless transition from associate programs (AAB, AS, AA or ATS) to a bachelor's degree.
#1 public university in Ohio for career prep
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Career - what can you do with a small business enterprise degree?
Graduates often work in small business settings (typically 50 or fewer employees) in roles such as:
Career paths
- Small business owner
- Project manager
- Human resources
- Finance
- Event planner
Curriculum
Students in the BTAS program build a strong foundation in the skills employers value most — writing and presenting with the latest communication technologies, thinking critically under pressure, meeting deadlines, and adapting to change. You’ll also learn to collaborate effectively, respond to challenges ethically, and value diversity of people, thought, and experience.
Highlights:
- Leadership and cash flow management
- Data analysis and development of key performance metrics
- Social media, marketing, and promotional strategies
- Lean principles for efficient, cost-effective operations
- Asset management to maximize resources
- Project development from concept to completion
- Senior capstone field experience in a real-world setting
BGSU is one of only a handful of universities in the nation — and the only one in Ohio — to earn the Quality Matters Online Learner Support certificate for all of our online programs. This recognition reflects our commitment to providing the critical support and academic services that online students need to succeed.
#1 university in Ohio – big or small, public or private – students would choose again
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The small business enterprise concentration of the Bachelor of Technical and Applied Studies is part of the applied sciences at BGSU Firelands.
Updated: 06/09/2026 12:27PM