Dr. Louisa Ha and her graduate students have written a book on digital natives' use of YouTube and its business implications.  ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌ ‌ ‌  ‌  ‌  ‌  ‌  ‌  ‌
Thursday, January 10, 2019  
Ha book examines digital natives and YouTube | Taylor wins national student media award
Louisa Ha (from left), Alyssa Fisher, Nicky Chang Bi, Fiouna Ruonan Zhang, Kisun Kim and Xiaoli Wen show copies of the book that was written based on a service-learning project they worked on for Google.
BGSU study analyzes digital natives’ use of YouTube videos and its business implications

Based on information gleaned from nearly 700 individuals who answered questionnaires or participated in interviews and an analysis of most-watched YouTube channels, a Bowling Green State University professor and seven graduate students have written a book that analyzes the power of YouTube and online videos for businesses. The book describes how YouTube cultivates an entrepreneurial and promotional culture.

Dr. Louisa Ha, a professor in the School of Media and Communication and editor of “The Audience and Business of YouTube and Online Videos,” believes people need to realize the global importance of YouTube and that businesses must learn how audiences use online videos. 

The research was born out of a service-learning class project with Google three years ago.

“They wanted to know what video device was more attractive to college students,” Ha said. “My ambition was to make it a bigger, broader project.”

With the help of 45 of her students, she and the graduate students conducted 294 computer-aided, self-administered interviews in the student union and received 353 responses to the online survey, as well as 23 in-depth follow-up interviews, all from BGSU students who are considered digital natives.


Kelly Taylor with her Reid H. Montgomery Distinguished Service Award
Taylor garners national Distinguished Service Award for dedication to student media

Kelly Taylor, a senior lecturer in journalism, is the recipient of the College Media Association’s Reid H. Montgomery Distinguished Service Award. A full-time BGSU faculty member for 20 years, she has served as chair of the Student Media Advisory Committee for the last five years.

The award is named for the late Reid H. Montgomery of South Carolina, an influential member of the College Media Association, and honors an institution or individual who has made an outstanding contribution to collegiate media or student media advising.

Taylor has long been a champion of student media. Before coming to BGSU, she taught high school journalism and advised award-winning high school publications for nearly 10 years. She is still active on the board of the Ohio Scholastic Media Association, which serves high school publications, teaches journalism workshops and judges regional publication and design competitions.

At BGSU, she has worked assiduously in behalf of media and communication students, according to Robert Bortel, director of student media, who nominated her for the award.


Anna Crouse, 85, died Dec. 31. She was retired, after more than 13 years as a food service manager at BGSU.

Edmund Danziger Jr., 80, Distinguished Teaching Professor Emeritus of history, died Jan. 8. He joined the University in 1966 and retired in 2013. View funeral arrangements.

Dr. Bernice “Bunny” Sandler, 90, died Jan. 5 in Washington, D.C. The “Godmother of Title IX” was presented an honorary doctorate in Social Justice in Sport and Education by the University in 2012. She visited BGSU a number of times to work with faculty and students, most recently in September 2012. Sandler was a trailblazer for women’s rights and an advocate for gender equity in education. During her time with the Women’s Equity Action League, whose founding president was BGSU alumna Elizabeth Boyer, she filed sex discrimination complaints against 250 institutions under President Lyndon Johnson’s 1967 executive order. During her time as a mentor to BGSU faculty in 2010, WBGU-PBS honored her involvement with Title IX in a documentary. Sandler’s legacy will live on in the future generations of women in the workforce and in BGSU alumnae.

Look to the skies at BGSU Planetarium

The BGSU Planetarium welcomes the new year with BG-Fest 2019, a festival of classic shows created at the University.

This month’s offerings are:
  • "Star Tracks,” a just-for-fun musical space journey, through Jan. 12
  • "Halley: A Comet’s Tale,” Jan. 13-19
  • "It’s About Time: A Tale of Secrets of Our Clocks and Calendars,” Jan. 27-Feb. 2
Show times are 7:30 p.m. Sundays, 8 p.m. Tuesdays and Fridays, and 2 p.m. Saturdays. A $1 donation is suggested.

Nominate colleagues for administrative, classified staff ‘Spirit of BG’ awards

To recognize BGSU employees who go the extra mile or who model a positive attitude, Administrative Staff Council and Classified Staff Council each sponsor a monthly Spirit of BG Award.

Anyone at the University may nominate someone for the awards. In addition to the monthly recognition, awardees are also honored at the annual programs held by each council.

Administrative staff nominations must be received by 5 p.m. on the 15th of the month.

Classified staff nominations must be received by the end of the last business day each month.