Marketing Advisory Board

Group photo of the Marketing Advisory Board members standing in front of the BGSU sign on campus in Bowling Green Ohio.

The Marketing Advisory Board is comprised of successful alumni and friends of the Department of Marketing. The Board draws upon their professional expertise to advise the Dean, Department Chair, and faculty on strategic planning, curricula, student mentorship, co-ops, job placement, career development, faculty engagement with industry, and alumni affairs. In addition, the Board promotes the Department by highlighting the achievements of faculty, students, and alumni in their professional network. The Board meets once or twice per year. Members are expected to attend meetings and be available to advise the Chair between meeting(s).

Members are selected by the Dean and Department Chair. Prospective members should send a resume and statement of interest to the Department Chair. See the highly successful business leaders who have already made the commitment to serve on the Marketing Advisory Board.

Dan Boehm

Dan Boehm

  • Position: Executive Vice President
    Toledo, OH


Dan is a performance-driven and customer-focused marketing professional with areas of expertise in strategic business planning, profit & loss management, coaching/mentoring, market research, and more. Currently he serves as an Executive VP at LiveShopperSassie, and is responsible for managing the Shopper Insight functions of the company along with consulting for a variety of clients. Previously, he was an Executive VP at Kantar Retail, in Management and Leadership positions from 2014 - 2018.


BGSU, Bachelor’s of Arts, Business, Minor: Psychology ‘85

University of Toledo, Master of Business Administration, Finance and Marketing


Patrick Bruen

  • Position: Enterprise Account Manager
    Spectrum Enterprise
    Perrysburg, OH


Patrick is a marketing leader with a proven record for increasing sales. He has a passion for creating a culture of consultative selling, and currently serves as the Media Sales Consultant at WTOL. He is also an adjunct professor at BGSU and Terra State Community College, teaching marketing and business courses.


BGSU, Master of Business Administration, Business ‘10

Franciscan University, Bachelor’s of Arts, Communications


Jillian Downey

  • Position: Director of Sales
    ESO Solutions
    Toledo, OH


Jillian is Director of Sales for the Account Executive Team/Enterprise Sales Team. With areas of expertise in strategic selling, needs based selling, and coaching/mentoring. Currently she serves as Director of Sales for ESO (SaaS) and is responsible for leading Account Executives to achieve Goals and ESO’s Mission. Previously, she was in Medical Device Sales with 15 years of Capital, and Case Based experience.


BGSU, B.S. Secondary Language Arts, 2005


William H. Ficken Jr.

  • Position: Realtor
    Howard Hanna Real Estate Services
    Westlake, OH


For the past 13 years, Bill has been serving as a realtor at the Howard Hanna Real Estate Services. He has an extensive career in the housing and automotive industry. He spent his first 11 years working for IBM in Northeast Ohio, then proceeded to serve in senior management sales and marketing with Moen Faucet, Merillat Cabinetry, Gerber Plumbing Products and Fields Automotive Group. He is also a member of Schmidthorst College of Business’ Leadership Council.


BGSU, B.S. Business Administration ‘63


Jerry Foy

  • Position: Area Manager
    Liberty Mutual Insurance
    New Albany, OH


Jerry is an experienced area manager with a demonstrated history of working in the insurance industry. During his 26 years at Liberty Mutual Insurance, he has served in the Area Manager role for over 12 years, and is responsible for new business growth, retention, customer satisfaction and acquisition cost for the state of Ohio. He was the Regional Director of Sales at Liberty for more than 3 years before assuming the current position.


BGSU, B.S Business Administration, Finance, General ‘88

Ohio University, Master of Business Administration ‘02


Grace Heese

  • Position: Marketing & Sales Consultant
    Cleveland, OH


A proven sales and marketing professional, Grace is currently a Sales and Marketing Consultant. Most recently, Grace was Underwriting Account Manager with ideastream WVIZ-WCPN-WCLV, public broadcasting for Northeast Ohio, for 11- 1/2 years.  Prior to that, she worked in various marketing/account/sales positions at Northern Ohio Live Magazine, Wolf Group Advertising Agency, Penton Publishing, and others.


BGSU, B.S. Business Administration, Advertising ‘78
Kent State University, MBA Marketing '83


Shelly Hutchison

  • Position: Digital Marketing Manager
    Chicago, IL

Shelly currently serves as a Strategic Marketing Manager at Wipro supporting the Salesforce Practice across the globe. Previously, she spent over 4 years working at agencies where she created comprehensive long-term marketing campaigns leveraging digital and broadcast media.



BGSU,  Fashion Merchandising and Product Development, Minor: Marketing  ‘09


Brad Keown

  • Position: Global Managing Director
    Chicago, IL


Brad currently serves as Global Managing Director at Twitter where he oversees several business units. Prior to this he served as National CPG Director. He works with marketers to capitalize on Twitter’s unique audience and the impact the platform can have on driving business results. Before joining Twitter, he co-founded the Facebook Chicago office in 2007 and led relationships with some of Facebook’s largest marketing partners. His last role at Facebook was Global Director of Agencies. Previously, he spent eight years as one of Microsoft’s earliest staffers specializing in digital media launching the Entertainment Vertical.  

Brad is actively involved in several charitable organizations.  He currently works with Watts of Love, which helps bring light to villages in Africa. He is on the board of Pencils for Kids which helps children in need in developing countries attend school. He also works with Volunteers of America, PADS, and Almost Home Kids.


BGSU, B.A. Communication, 1995


Ben Kister

  • Position: Manager
    Centric Consulting
    Columbus, OH


Ben currently serves as the Senior Consultant with the Columbus Operating Unit of Centric Consulting, a business consulting and technology solutions firm. During his tenure, he has served in various positions within the firm, including Business Analyst, Iteration Manager, Project Manager, among other duties.


BGSU, B.S. Business Administration, Marketing ‘16


Stephanie Kuharik

  • Position: Product Marketing Manager, Apple Watch and Health
    Apple Inc.
    Cupertino, CA


Stephanie currently serves as a Product Marketing Manager for Apple Watch and Health. Previously, she spent over 4 years at Fiat Chrysler Automobiles, where she managed the product plan and determined the feature offerings for the next generation Jeep Grand Cherokee.


BGSU, B.S. Business Administration, Marketing ‘11

University of Illinois at Urbana - Champaign, Master of Business Administration ‘15


Collin Levandowski

  • Position: Enterprise Account Executive
    Austin, TX


Collin is passionate about the intersection of business and technology. He currently works as an Enterprise Account Executive at an AI company called LivePerson. Prior to that, he was an Account Manager at Microsoft, working with Strategic Accounts in their Manufacturing Vertical. He won 1st place in BGSU’s sales competition in 2018, and was given the outstanding senior award within the Sales/Marketing specialization for the 2019-2020 academic year.


BGSU, B.S. Business Administration, Specializations in Sales & Services Marketing and International Business '20


Mike Metzger

  • Position: Marketing Manager
    Burkett Restaurant Equipment & Supplies
    Perrysburg, OH


Mike was the Senior Graphic & Digital Designer at the Terra State Community College, handling print and digital media materials and campus photography for the marketing department, before assuming his current role as the Marketing Manager. Prior to joining the college, Mike was a Prepress Production Artist at CMC Group, responsible for preflighted and output files for multiple press operations. Mike used to be a teaching assistant in the Visual Technology Communication program at BGSU.


BGSU, Bachelor of Science, Visual Communication Technology ‘06

BGSU, M.Ed. Career and Technology Education ‘09


Adam Pancoast

  • Position: Digital Marketing Manager
    Buckeye Broadband
    Northwood, OH


Adam currently serves as the Digital Marketing Manager for Buckeye Broadband, where he manages all aspects of the Digital Strategy which include: website and app user experience, social media, SEO, SEM, E-Commerce, media buying, marketing automation, blogging and content marketing. Previously, he has worked with WTVG-TV and NBC-24.


BGSU, Bachelor of Arts, Public Relations, Advertising, and Applied Communication ‘03


Joel Yashinsky

  • Position: Chief Marketing Officer
    Applebee’s Grill + Bar
    Glendale, CA


Joel Yashinsky has 30 years of professional experience working with major brands that include Georgia-Pacific, Southwest Airlines, McDonald’s, and Applebee's.

Joel is the Senior Vice President and Chief Marketing Officer of Applebee’s Neighborhood Grill + Bar. He is responsible for all aspects of marketing for the iconic brand, including marketing strategy, brand communications, media, creative, digital and beverage and menu innovation. Joel also serves as the brand lead on the Franchise Marketing Committee.

Since joining Applebee’s in 2018, Joel’s leadership has been instrumental in driving the brand’s best sales performance in its 14-year history under Dine Brands ownership. His industry-leading innovation, team management and partnership with franchisees throughout the COVID-19 pandemic enabled and fueled the brand’s category leading sales and market share growth in 2022.

Applebee’s has become synonymous with tapping the power of authentic partnerships and music to connect with guests, launch innovative menu items and build brand affinity. Notable partnerships with Disney, Dwayne Johnson’s Teremana Tequila, NBC’s Football Night in America, CBS’s Survivor and country artist, Walker Hayes whose 2021 Song of the Summer, Fancy Like, was a ballad to the brand, have led to rapid engagement with guests across multiple platforms including TikTok.

Before joining Applebee’s, Joel was most recently Brand and Marketing Vice President for McDonald’s USA, concluding his 18-year career with the brand. In that role he was responsible for the U.S. marketing calendar, promotions, advertising and sponsorships, in partnership with franchisees. Joel was instrumental in the allocation of a $600 million media budget for McDonald’s while managing all national agency and sports marketing relationships. His primary accountability was driving U.S. sales, traffic, and operating income.

Prior to leading the U.S. marketing calendar, Joel served as Chief Marketing Officer for McDonald’s Canada for four years, leading a $4 billion business with 1,400 restaurants and 300 franchisees. Earlier in his career, Joel advanced through the McDonald’s system in Regional and Divisional roles, including four years as Marketing Officer for the company’s East Division, representing 5,000 restaurants and $7 billion in revenue (eight regions from Florida and the southeast up to and including the northeast).

Before joining McDonald’s in 1998, he held marketing positions with Georgia-Pacific Corporation and Southwest Airlines.

Joel has been an active board member, including roles on boards for the Ronald McDonald House of Detroit and the Leukemia & Lymphoma Society of North Carolina. He is a graduate of Bowling Green State University in Ohio.


BGSU, B.A., Liberal Studies, 1990

Updated: 10/16/2023 02:05PM