Common Experience

BG Experience logoThe Provost's Office is pleased to announce the 2018-19 Common Experience expanding on the theme of “It’s Complicated: Our Relationship with Technology.”

This year’s Common Reading is "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, by Adam Alter. This book was chosen following an intensive review of many books, by both the committee and by a large number of students, faculty and staff volunteers from all colleges and from a wide variety of programs and organizations across campus.

The University is encouraged to explore these concepts through Common Experience events and materials provided throughout the upcoming year.

Thank you for your participation in making the Common Experience an integral part of the campus community.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

by Adam Alter

Irresistible is a fascinating, engaging read that takes readers through numerous psychological and marketing experiments, illustrates relationships between physical and behavioral addictions, offers advice for all of us,  opens the door for healthy debate—and much, much more.
In this revolutionary book, Adam Alter tracks the rise of behavioral addiction, and explains  why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the  globe, their extraordinary and sometimes damaging magnetism is no  accident. The companies that design these products tweak them over time  until they become almost impossible to resist.