SpColl 35: Advertising Proofs Collection

This is a collection of advertising proofs dating from the mid-to-late 1960s primarily. The proofs include advertising for various products and some list the magazine in which the ads were to be inserted, such as Reader's DigestField & Stream, or The New Yorker. Categories for the ads include, but are not limited to, cigarettes, food and beverages, clothing, and household products. This represents a small selection of ads from this time period, but may prove useful for users wishing to examine the advertising process.

Inventory

Box 1
Title/DescriptionAdvertising company and ad./job no.Appeared in these publicationsDateSize
Beauty/Cosmetics/Fragrance
Cosmetics
Avon Makeup
(foundations)
n/an/a1966 (?)18 x 22 in.
Elizabeth Arden Silvering Lipsticksn/an/a1966 (?)14 x 22 in.
Elizabeth Arden Venetian Sun-Tones
(makeup)
n/aMademoiselle, Glamour, Vogue Knitting Book196713 x 22 in.
Cover Girl Medicated Make-up by NoxzemaSullivan, Stauffer, Colwell & Bayles, Inc.
Ad. no. 3197A
Ingenue, Teen, Senior Scholastic, Co-ed, American Girl196812 x 18 in.
Dorothy Gray Navy Makeup
(nail enamels and lipsticks)
n/aVogue196614 x 21 in.
Germaine Monteil Super-Eye Makeupn/an/a1967 (?)14 x 22 in.
Germaine Monteil Super-Moist Lipsticksn/an/a1967 (?)14 x 22 in.
Fragrance
L'Air du Temps Nina Ricci
(perfume)
n/an/a1966 (?)14 x 22 in.
L'Air du Temps Nina Ricci
(perfume)
n/aVogue, House & Garden Guides196814 x 21 in.
L'Air du Temps Nina Ricci Crème Parfumée (body lotion)n/an/a1960s (?)14 x 22 in.
Ambush Perfume by Danan/an/a1968 (?)14 x 22 in.
Elizabeth Arden Blue Grass
(perfume)
n/an/a196714 x 22 in.
Bravura by Speidel
(aftershave/cologne)
The Marschalk Company, Inc.Beauty Fashion, Cosmetics Fair196714 x 22 in.
Capricci by Nina Ricci
(perfume)
Jacqueline Cochran
job no. JC-170A
Mademoiselle, Glamour, Vogue Knitting Book196613 x 20 in.
Hair Products
Breck Basic Hair Products
(hair texturizer and conditioners)
Sullivan, Stauffer, Colwell & Bayles, Inc.
Ad. no. 5221A
Vogue196814 x 20 in.
Miss Breck Super Formula Hair Sprayn/an/a1967 (?)14 x 22 in.
Mini-Mist Instant Dry ShampooDaniel & Charles Inc.Mademoiselle, Glamour, True Story196813 x 20 in.
Toiletries
Blair Beauty and Toiletry Products
(with gift certificate coupon)
Vos and Reichberg, Inc./Blair Quality Products.
Ad. no. D420-7 Job no. BL-217
n/a1967 (?)14 x 22 in.
Colgate 100 Oral Antiseptic
(mouthwash)
David J. Mendelsohn Advtg. Agency, Inc.Exchange and Commissary NewsMarch 196618 x 25 in.
Fact Toothpaste
(with coupon for Batman and Robin posters)
Grey Advertising, Inc.
Ad. no. 207-5
Sunday Comics196618 x 25 in.
Hour after Hour Spray Deodorant
(Colgate-Palmolive)
n/aLook196714 x 21 in.
Palmolive Rapid-Shave Menthol Mint
(shave cream)
n/an/a196814 x 22 in.
Book/Magazine Covers
The Crystal Ball by Ruth Montgomeryn/aReader's Digest196514 x 21 in.
Decision for Disaster by Mario Lazon/aReader's Digest196514 x 21 in.
Tales of Sea and Shore, selected from the stories of Edward Rowe Snown/an/a1966 (?)14 x 22 in.
Calling All Girls Magazinen/an/aNovember 196512 x 18 in.
3 Christmas edition magazine covers
(Children's Digest, Humpty Dumpty's, Calling All Girls)
n/an/aDecember 196418 x 24 in.
Junior League Magazinen/an/aNovember-December 196412 x 18 in.
Cigarettes
Camel Filtersn/aGood Housekeeping, Cosmopolitan, Sports Afield196614 x 21 in.
Kooln/an/a196714 x 22 in.
Kooln/aSports Illustrated196714 x 21 in.
Salemn/aLife196814 x 21 in.
Salemn/aThe Saturday Evening Post, The American Home196614 x 21 in.
Salemn/aTrue, Woman's Day, Cavalier, Mechanix Illustrated, Rudder196614 x 21 in.
Viceroyn/aSports Illustrated196614 x 21 in.
Winston Super Kingsn/aThe Saturday Evening Post, The American Home196814 x 21 in.
Winstonn/aTrue, Woman's Day, Cavalier, Mechanix Illustrated, Rudder196614 x 21 in.
Clothing/Footwear
Men's clothing
Career Club Shirts
(button-down sports shirts)
The Zlowe Company Inc.New York Times Magazine, Esquire196614 x 22 in.
Hammonton Park suits
(mohair suits)
n/an/a1960s (?)14 x 22 in.
Lord West men's formal attire
(dinner jacket)
David J. Mendelsohn Advertising Agency, Inc.Gentleman's Quarterly, New Yorker, Vogue, Harper's Bazaar196614 x 22 in.
Lustretones by Esquire Socks
(socks)
Daniel & Charles Inc.Ebony196814 x 22 in.
Mohara Suitsn/aVogue, House & Garden Guides196814 x 21 in.
Northcoolsuitsn/an/a1968 (?)12 x 18 in.
Scrubdenims by Canton
(men's jackets and jeans)
n/an/an.d.14 x 22 in.
Women's clothing
Cisa Clothesn/an/a1965 (?)14 x 22 in.
Jantzen Hip Hoorays
(women's swimsuits)
n/an/a1965 (?)14 x 22 in.
Macshore ClassicsI.J. Segall Advtsg.
Project no. MC-120
GlamourMay 196614 x 22 in.
Macshore ClassicsI.J. Segall Advtsg.
Project no. MC-130
MademoiselleJune 196614 x 22 in.
Macshore CountrywiseI.J. Segall Advtsg.
Project no. MC-118
MademoiselleApril 196613 x 18 in.
Misty Harbor Ltd. “Halifax” women's coatn/an/a1965 (?)14 x 22 in.
Misty Harbor Ltd. “Monaco” capen/an/a1965 (?)14 x 22 in.
Riegel Hosieryn/an/a1967 (?)14 x 22 in.
Shire-Tex by Davenshiren/aMademoiselle, Glamour, Vogue Knitting Book196713 x 20 in.
Shelton Stroller
(dress)
The Zlowe Company, Inc.McCall'sApril 1967 (?)14 x 22 in.
Simplicity Fashion Magazine
(magazine cover)
n/an/aSpring 196714 x 15 in.
Simplicity Fashion News
(sewing patterns for women's clothes)
Daniel & Charles Inc.EbonySeptember 196814 x 22 in.
Slumbertogs by Juli/Riegel Fabrics
(nightgown made with Riegel fabric)
David J. Mendelsohn Advertising Agency Inc.Vogue196612 x 17 in.
Van Raalte Nightflower
(dress)
Chirurg & Cairns Inc.
Ad. no. 56.7.9
The New Yorker196720 x 24 in.
“Young Dynamo”Doubleknits by Harmon Knitwear
(wool clothing)
AC&R Advertising Inc.Mademoiselle, Glamour, Vogue Knitting BookMarch 196720 x 13 in.
Youth Guild
(dress made with Dacron)
n/an/a1965 (?)14 x 22 in.
Footwear
Jiffies men's leisure footwear
(slippers)
Daniel & Charles Inc.Playboy, New York Times Magazine196814 x 22 in.
Jiffies men's leisure footwear
(slippers and shoes)
Daniel & Charles Inc.New York Times Magazine, Esquire, Gentleman's Quarterly196822 x 28 in.
Rand brogues
(men's shoes)
n/aEsquire196514 x 22 in.
Eskiloos women's bootsUnited States Rubber (?)
Ad. 65-WP-23
VogueSeptember 196518 x 25 in.
Eskiloos women's boots
(suede Look)
United States Rubber (?)
Ad. 65-WP-22
MademoiselleAugust 196514 x 22 in.
Eskiloos women's boots
(vinyl)
Doyle Dane Bernbach Inc.
Job. no. USFE 766
Mademoiselle, Glamour, Vogue Knitting Book196713 x 20 in.
Jantzen women's shoesn/aVogueSeptember 196514 x 22 in.
Kedettes
(women's shoes)
U.S. Rubber Co. (?)
Ad. no. 65-KT-3
n/a1964 (?)14 x 22 in.
Keds “Champion”
(women's shoes)
United States Rubber (?)
Ad. no. 65-K-17
MademoiselleMay 196514 x 22 in.
“The Surfer” by Keds
(men's and women's shoes)
Doyle Dane Bernbach Inc.
Job no. USFK 701
'Teen Mag, Mademoiselle, Glamour & Ingenue, Cosmopolitan, Seventeen196613 x 21 in.
Box 2
Title/DescriptionAdvertising company and ad./job no.Appeared in these publicationsDateSize
Food/Beverages
Alcoholic beverages
Beam's Choice Bourbonn/an/a1966 (?)14 x 22 in.
Bolla Valpolicella
(Italian red wine)
Chester Gore Co. Inc.New Yorker, Esquire, Commentary196714 x 15 in.
Cherry Heering Liqueurn/an/a1966 (?)14 x 22 in.
Fleischmann's Ginn/aGourmet1966 (?)12 x 18 in.
Harvey's Bristol Cream
(sherry)
Ad. no. HW66-005-M/P4CGourmet, New Yorker, Time196614 x 21 in.
Hennessy V.S.O.P. Reserve Cognacn/aThe New Yorker196914 x 20 in.
House of Lords Imported London Distilled Ginn/aTime196714 x 21 in.
J & B Scotch Whisky
(with baseball stadium image)
Quality House of Graphics (?)n/a1977 (?)13 x 16 in.
Non-alcoholic beverages
A&P Orange and Grapefruit Juice/A&P Grapefruit Juicen/an/a1967 (?)21 x 11 in.
A&P Tomato Juicen/an/a1967 (?)13 x 20 in.
Canada Dry “Wink” grapefruit beveragen/an/a1966 (?)18 x 25 in.
Del Monte fruit drinks and fruit punch
(with savings coupon)
Ad. no. 5595Bn/a1966 (?)18 x 24 in.
Hawaiian Punch
(fruit punch)
n/an/an.d.15 x 21 in.
Kool-Aid
(with coupons for Kool-Aid rainbow pencil)
Grey Advertising Inc.
Ad. no. 118-01-011A
Metro and Puk Networks11 Sep 196613 x 23 in.
Lipton teaSullivan, Stauffer, Colwell & Bayles Inc. Ad. no. 1915AThe Progressive Farmer196714 x 20 in.
Nestea Iced Tea mixes, Cremora coffee creamer (with recipe), Del Monte Tomato Catsup (with recipe), Checkerboard Farms turkey roast (with recipe).n/an/a1967 (?)18 x 24 in.
Breads and cereals
Grambits graham cerealJob no. GB 8545/Job no. GB8544Newspapers Comic Section196618 x 24 in.
Mister Donut
(doughnuts and coffee shop; with free Batman toys giveaway)
n/an/a1966 (?)18 x 25 in.
Old London Melba Rounds
(melba toast crackers)
Richard K. Manoff, Inc.,
Advertising Ad. no. 500-2-49
Redbook, Cosmopolitan196614 x 22 in.
Old London Melba Toast
(with savings coupon)
Richard K. Manoff, Inc.,
Advertising Ad. no. 500-2-46
Good HousekeepingNovember 196614 x 22 in.
Wonder BreadJob no. R-1149Reader's Digest196714 x 21 in.
Wonder BreadJob no. R-9469/R-9479Reader's Digest, Redbook, Woman's Day, Better Homes & GardensApril 196714 x 21 in.
Wonder BreadJob no. R-1153Reader's DigestSeptember 196714 x 21 in.
Wonder Bread/Hostess Fruit PiesJob no. HR-7873SunsetJuly 196614 x 22 in.
Dairy
Borden Instant Dry Milkn/an/a196718 x 25 in.
Land O'Lakes “Double Delight” ice creamn/aNewspaper — Sunday Comics17 Oct 196518 x 25 in.
H. Kohnstamm raspberry sherbetThe Zlowe Company, Inc.Ice Cream Field1965 (?)14 x 22 in.
Mrs. Filbert's Margarinen/aReader's DigestApril 196614 x 21 in.
Savories
Chef Boy-Ar-Dee RavioliAd. no. 233Parents' Magazine, True Story, True Confessions196614 x 21 in.
Green Giant frozen cornn/aReader's DigestFebruary 196614 x 21 in.
Nabisco “Mister Salty” pretzelsAd. no. 283n/a196619 x 24 in.
Soups
Campbell's beef broth
(with recipe)
n/aMcCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review196718 x 22 in.
Campbell's condensed soupn/aLook196714 x 21 in.
Campbell's condensed soups
(various flavors)
n/aLife196714 x 21 in.
Campbell's condensed frozen soupsn/aMcCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review196718 x 22 in.
Campbell's soups
(various flavors, with meal suggestions)
n/aParents' Magazine196714 x 21 in.
Campbell's Noodle-O's Soupsn/an/a1967 (?)14 x 22 in.
Campbell's “Soup Mates” condensed soup combinations
(various flavors)
n/aLife196714 x 21 in.
Campbell's Tomato Soup/Swanson boned chicken
(canned chicken in broth; with recipe)
n/aMcCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review196718 x 22 in.
Campbell's Tomato Soupn/aReader's Digest196714 x 21 in.
Campbell's Tomato Soup
(with recipe)
n/aBetter Homes & Gardens, Idea Annuals1967 (?)14 x 22 in.
Campbell's Tomato Soupn/aLife196814 x 21 in.
Campbell's Vegetable Soupn/an/a1966 (?)14 x 21 in.
Sweets and snack foods
Brer Rabbit Molasses
(with mixing bowl set offer)
Job no. NYPF-63-82Redbook, Good HousekeepingApril 196314 x 21 in.
M&Ms chocolate candies
(with cookie recipe)
Job no. HH-8901McCall'sNovember 196614 x 21 in.
Nabisco “Nabs” snacks for vending machines (Lorna Doone shortbread, Oreo cookies, Fig Newton cakes; with savings coupons)n/an/a196814 x 22 in.
Nabisco “Nabs” snacks for vending machines (sugar wafers, cheese crackers, salted peanuts; with savings coupons)n/an/a196814 x 22 in.
Reed's hard candies
(various flavors)
n/aLife196814 x 21 in.
Royal No-Bake Cheesecake (box mix)/Instant Tender Leaf Tea (ice tea mix)Ted Bates & Company, Inc.
Ad. no. SBI-66-1, Job no. SB-8033
Reader's Digest GatefoldJuly 196615 x 21 in.
Royal Shake-A Pudd'n
(dessert/pudding mix)
Ted Bates & Company, Inc.
Ad. no. RD-66-632, Job no. RSP-8970
Comics13 Nov 196618 x 24 in.
Whitman's Fresh Pack chocolates
(assorted varieties)
Gardner Advertising Company, Inc.
Job no. 11104-72001
McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review196718 x 22 in.
Household cleaners/paper products
“All” dishwasher powdern/aThe Saturday Evening Post, Ladies' Home Journal, Holiday, American Home196714 x 21 in.
“All” dishwasher powdern/aThe Saturday Evening Post, Ladies' Home Journal, Holiday, American Home196714 x 21 in.
“Cherish” laundry powder
(for baby laundry)
n/an/a1966 (?)14 x 22 in.
Colgate “Pruf!” spray starch
(ironing starch)
n/aBetter Homes & Gardens, Idea Annuals196714 x 22 in.
Colgate “Pruf!” spray starch
(ironing starch)
n/aThe Saturday Evening Post, Ladies' Home Journal, Holiday, American Home196814 x 21 in.
Lysol disinfectant cleaning products
(different varieties; with sweepstakes promotion)
n/an/a196718 x 25 in.
Palmolive dishwashing liquidJob no. P-8352McCall's, Ladies' Home Journal196614 x 21 in.
Palmolive “Gold” antibacterial-deodorant soap (soap bar)Job no. P-8311Good Housekeeping, Family Circle, Redbook, Woman's Day, True Story196613 x 21 in.
Palmolive soap (soap bar)Job no. P-8313Reader's Digest196614 x 21 in.
Scotties boxed tissuesn/aGood Housekeeping, Cosmopolitan, Sports Afield196613 x 20 in.
Scott “Waldorf” bathroom tissue papern/aThe Saturday Evening Post, Ladies' Home Journal, Holiday, American Home196614 x 21 in.
Household electronics
Gafax 500 electrostatic copier
(photocopy machine)
n/an/an.d.14 x 22 in.
General Electric various appliances
(stereos, radios, and televisions; Christmas promotion)
n/aReader's Digest196514 x 21 in.
Hermes office equipment
(typewriters and figuring machines
n/an/a1967 (?)14 x 22 in.
Panasonic color portable televisionn/an/a1967 (?)14 x 22 in.
Panasonic stereo
(radio and record player)
Ted Bates & Company, Inc.
Job no. PAN-2700
The New Yorker196714 x 20 in.
Philco color televisionBatten, Barton, Durstine & Osborn, Inc.Life, Look, The Saturday Evening Post196714 x 21 in.
Philco color televisionn/aThe Saturday Evening Post, Ladies' Home Journal, Holiday, American Home196714 x 21 in.
Pitney-Bowes desktop copier
(photocopy machine)
n/aTime196714 x 21 in.
Sports
Astro Turf
(recreational surface/grass replacement for golf courses)
Doyle Dane Bernbach, Inc.
Job no. MTAT-8118
Sports Illustrated196814 x 21 in.
“Big A” Official Program
(horse racing)
n/an/a1968 (?)18 x 12 in.
Camping vacations promotionn/aField & Stream196614 x 21 in.
“Campus” surfing/surfboardsn/aReader's Digest3 Apr 196714 x 21 in.
Field & Stream outdoor activities
(magazine cover)
n/aField & StreamMarch 196714 x 21 in.
Savage/Anschutz hunting gunCampbell-Ewald Co.American Rifleman, Guns & Ammo, Guns & Hunting, Guns Magazine196614 x 22 in.
Sportfishing fishing magazine
(magazine cover)
n/aSportfishingAugust 196613 x 19 in.
Sportfishing fishing magazine
(magazine cover)
n/aSportfishingDecember 196613 x 19 in.
Yachting sailing magazine Annual Maintenance Issue (magazine cover)n/aYachtingApril 196718 x 12 in.
Travel
Boeing 727 jet airplaneFletcher Richards, Calkins & Holden Ad. no. N7-44New Yorker, Sunset196314 x 22 in.
The Grand Canyonn/aReader's Digest196614 x 21 in.
Loew's Hotels
(U.S. and the Caribbean)
n/aThe New Yorker196814 x 20 in.
New York State vacationsn/aThe Saturday Evening Post, Ladies' Home Journal, Holiday, American Home196714 x 21 in.
New York State vacationsn/aLife196714 x 21 in.
“Princess” vacation resort, Bermuda
(honeymoon promotion)
n/aVogue, Bride's Magazine196414 x 21 in.
Miscellaneous
Aurora model car race trackn/aSports Illustrated196614 x 21 in.
Berkline armchairs/reclining chairsn/an/a196514 x 22 in.
Business Week magazineAd. no. 465Advertising Age, Newsweek, Business Week, The New Yorker, Public Relations Journal, Harvard Business Review, Business Week196817 x 24 in.
Citgo gas stationsn/an/a1967 (?)18 x 25 in.
Citgo Premium Winter Blend gasolineLennen & Newell
Ad. no. 78
Saturday Evening Post1967 (?)18 x 25 in.
Corningware “Electromatic” product line
(skillet, platter, and percolator; Christmas gift promotion)
n/aReader's Digest196514 x 21 in.
F-105F Thunderchief fighter airplane
(Republic Aviation Corporation for the U.S. Air Force)
n/an/a1963 (?)14 x 22 in.
Ford Mustang carsn/aReader's Digest196514 x 22 in.
GAF Corporation
(various product lines — building materials, copying machines, films, cameras, film viewing equipment,household chemicals)
Daniel & Charles Inc.Financial World, U.S. News & World Report, Dun's Review, Financial Analysts Journal196818 x 23 in.
Garden flowers
(lupins and marigolds)
n/aField & Stream, Popular Gardening & Living Outdoors1967 (?)14 x 21 in.
General Electric ovens
(with tear-out recipe booklet)
Ad. no. 571Reader's Digest, McCall's196514 x 22 in.
“Oneida” silverware, with Christmas trivian/aReader's Digest196514 x 21 in.