SpColl 35: Advertising Proofs Collection

This is a collection of advertising proofs dating from the mid-to-late 1960s primarily. The proofs include advertising for various products and some list the magazine in which the ads were to be inserted, such as Reader's DigestField & Stream, or The New Yorker. Categories for the ads include, but are not limited to, cigarettes, food and beverages, clothing, and household products. This represents a small selection of ads from this time period, but may prove useful for users wishing to examine the advertising process.

Inventory

Box 1
Title/Description Advertising company and ad./job no. Appeared in these publications Date Size
Beauty/Cosmetics/Fragrance
Cosmetics
Avon Makeup
(foundations)
n/a n/a 1966 (?) 18 x 22 in.
Elizabeth Arden Silvering Lipsticks n/a n/a 1966 (?) 14 x 22 in.
Elizabeth Arden Venetian Sun-Tones
(makeup)
n/a Mademoiselle, Glamour, Vogue Knitting Book 1967 13 x 22 in.
Cover Girl Medicated Make-up by Noxzema Sullivan, Stauffer, Colwell & Bayles, Inc.
Ad. no. 3197A
Ingenue, Teen, Senior Scholastic, Co-ed, American Girl 1968 12 x 18 in.
Dorothy Gray Navy Makeup
(nail enamels and lipsticks)
n/a Vogue 1966 14 x 21 in.
Germaine Monteil Super-Eye Makeup n/a n/a 1967 (?) 14 x 22 in.
Germaine Monteil Super-Moist Lipsticks n/a n/a 1967 (?) 14 x 22 in.
Fragrance
L'Air du Temps Nina Ricci
(perfume)
n/a n/a 1966 (?) 14 x 22 in.
L'Air du Temps Nina Ricci
(perfume)
n/a Vogue, House & Garden Guides 1968 14 x 21 in.
L'Air du Temps Nina Ricci Crème Parfumée (body lotion) n/a n/a 1960s (?) 14 x 22 in.
Ambush Perfume by Dana n/a n/a 1968 (?) 14 x 22 in.
Elizabeth Arden Blue Grass
(perfume)
n/a n/a 1967 14 x 22 in.
Bravura by Speidel
(aftershave/cologne)
The Marschalk Company, Inc. Beauty Fashion, Cosmetics Fair 1967 14 x 22 in.
Capricci by Nina Ricci
(perfume)
Jacqueline Cochran
job no. JC-170A
Mademoiselle, Glamour, Vogue Knitting Book 1966 13 x 20 in.
Hair Products
Breck Basic Hair Products
(hair texturizer and conditioners)
Sullivan, Stauffer, Colwell & Bayles, Inc.
Ad. no. 5221A
Vogue 1968 14 x 20 in.
Miss Breck Super Formula Hair Spray n/a n/a 1967 (?) 14 x 22 in.
Mini-Mist Instant Dry Shampoo Daniel & Charles Inc. Mademoiselle, Glamour, True Story 1968 13 x 20 in.
Toiletries
Blair Beauty and Toiletry Products
(with gift certificate coupon)
Vos and Reichberg, Inc./Blair Quality Products.
Ad. no. D420-7 Job no. BL-217
n/a 1967 (?) 14 x 22 in.
Colgate 100 Oral Antiseptic
(mouthwash)
David J. Mendelsohn Advtg. Agency, Inc. Exchange and Commissary News March 1966 18 x 25 in.
Fact Toothpaste
(with coupon for Batman and Robin posters)
Grey Advertising, Inc.
Ad. no. 207-5
Sunday Comics 1966 18 x 25 in.
Hour after Hour Spray Deodorant
(Colgate-Palmolive)
n/a Look 1967 14 x 21 in.
Palmolive Rapid-Shave Menthol Mint
(shave cream)
n/a n/a 1968 14 x 22 in.
Book/Magazine Covers
The Crystal Ball by Ruth Montgomery n/a Reader's Digest 1965 14 x 21 in.
Decision for Disaster by Mario Lazo n/a Reader's Digest 1965 14 x 21 in.
Tales of Sea and Shore, selected from the stories of Edward Rowe Snow n/a n/a 1966 (?) 14 x 22 in.
Calling All Girls Magazine n/a n/a November 1965 12 x 18 in.
3 Christmas edition magazine covers
(Children's Digest, Humpty Dumpty's, Calling All Girls)
n/a n/a December 1964 18 x 24 in.
Junior League Magazine n/a n/a November-December 1964 12 x 18 in.
Cigarettes
Camel Filters n/a Good Housekeeping, Cosmopolitan, Sports Afield 1966 14 x 21 in.
Kool n/a n/a 1967 14 x 22 in.
Kool n/a Sports Illustrated 1967 14 x 21 in.
Salem n/a Life 1968 14 x 21 in.
Salem n/a The Saturday Evening Post, The American Home 1966 14 x 21 in.
Salem n/a True, Woman's Day, Cavalier, Mechanix Illustrated, Rudder 1966 14 x 21 in.
Viceroy n/a Sports Illustrated 1966 14 x 21 in.
Winston Super Kings n/a The Saturday Evening Post, The American Home 1968 14 x 21 in.
Winston n/a True, Woman's Day, Cavalier, Mechanix Illustrated, Rudder 1966 14 x 21 in.
Clothing/Footwear
Men's clothing
Career Club Shirts
(button-down sports shirts)
The Zlowe Company Inc. New York Times Magazine, Esquire 1966 14 x 22 in.
Hammonton Park suits
(mohair suits)
n/a n/a 1960s (?) 14 x 22 in.
Lord West men's formal attire
(dinner jacket)
David J. Mendelsohn Advertising Agency, Inc. Gentleman's Quarterly, New Yorker, Vogue, Harper's Bazaar 1966 14 x 22 in.
Lustretones by Esquire Socks
(socks)
Daniel & Charles Inc. Ebony 1968 14 x 22 in.
Mohara Suits n/a Vogue, House & Garden Guides 1968 14 x 21 in.
Northcoolsuits n/a n/a 1968 (?) 12 x 18 in.
Scrubdenims by Canton
(men's jackets and jeans)
n/a n/a n.d. 14 x 22 in.
Women's clothing
Cisa Clothes n/a n/a 1965 (?) 14 x 22 in.
Jantzen Hip Hoorays
(women's swimsuits)
n/a n/a 1965 (?) 14 x 22 in.
Macshore Classics I.J. Segall Advtsg.
Project no. MC-120
Glamour May 1966 14 x 22 in.
Macshore Classics I.J. Segall Advtsg.
Project no. MC-130
Mademoiselle June 1966 14 x 22 in.
Macshore Countrywise I.J. Segall Advtsg.
Project no. MC-118
Mademoiselle April 1966 13 x 18 in.
Misty Harbor Ltd. “Halifax” women's coat n/a n/a 1965 (?) 14 x 22 in.
Misty Harbor Ltd. “Monaco” cape n/a n/a 1965 (?) 14 x 22 in.
Riegel Hosiery n/a n/a 1967 (?) 14 x 22 in.
Shire-Tex by Davenshire n/a Mademoiselle, Glamour, Vogue Knitting Book 1967 13 x 20 in.
Shelton Stroller
(dress)
The Zlowe Company, Inc. McCall's April 1967 (?) 14 x 22 in.
Simplicity Fashion Magazine
(magazine cover)
n/a n/a Spring 1967 14 x 15 in.
Simplicity Fashion News
(sewing patterns for women's clothes)
Daniel & Charles Inc. Ebony September 1968 14 x 22 in.
Slumbertogs by Juli/Riegel Fabrics
(nightgown made with Riegel fabric)
David J. Mendelsohn Advertising Agency Inc. Vogue 1966 12 x 17 in.
Van Raalte Nightflower
(dress)
Chirurg & Cairns Inc.
Ad. no. 56.7.9
The New Yorker 1967 20 x 24 in.
“Young Dynamo”Doubleknits by Harmon Knitwear
(wool clothing)
AC&R Advertising Inc. Mademoiselle, Glamour, Vogue Knitting Book March 1967 20 x 13 in.
Youth Guild
(dress made with Dacron)
n/a n/a 1965 (?) 14 x 22 in.
Footwear
Jiffies men's leisure footwear
(slippers)
Daniel & Charles Inc. Playboy, New York Times Magazine 1968 14 x 22 in.
Jiffies men's leisure footwear
(slippers and shoes)
Daniel & Charles Inc. New York Times Magazine, Esquire, Gentleman's Quarterly 1968 22 x 28 in.
Rand brogues
(men's shoes)
n/a Esquire 1965 14 x 22 in.
Eskiloos women's boots United States Rubber (?)
Ad. 65-WP-23
Vogue September 1965 18 x 25 in.
Eskiloos women's boots
(suede Look)
United States Rubber (?)
Ad. 65-WP-22
Mademoiselle August 1965 14 x 22 in.
Eskiloos women's boots
(vinyl)
Doyle Dane Bernbach Inc.
Job. no. USFE 766
Mademoiselle, Glamour, Vogue Knitting Book 1967 13 x 20 in.
Jantzen women's shoes n/a Vogue September 1965 14 x 22 in.
Kedettes
(women's shoes)
U.S. Rubber Co. (?)
Ad. no. 65-KT-3
n/a 1964 (?) 14 x 22 in.
Keds “Champion”
(women's shoes)
United States Rubber (?)
Ad. no. 65-K-17
Mademoiselle May 1965 14 x 22 in.
“The Surfer” by Keds
(men's and women's shoes)
Doyle Dane Bernbach Inc.
Job no. USFK 701
'Teen Mag, Mademoiselle, Glamour & Ingenue, Cosmopolitan, Seventeen 1966 13 x 21 in.
Box 2
Title/Description Advertising company and ad./job no. Appeared in these publications Date Size
Food/Beverages
Alcoholic beverages
Beam's Choice Bourbon n/a n/a 1966 (?) 14 x 22 in.
Bolla Valpolicella
(Italian red wine)
Chester Gore Co. Inc. New Yorker, Esquire, Commentary 1967 14 x 15 in.
Cherry Heering Liqueur n/a n/a 1966 (?) 14 x 22 in.
Fleischmann's Gin n/a Gourmet 1966 (?) 12 x 18 in.
Harvey's Bristol Cream
(sherry)
Ad. no. HW66-005-M/P4C Gourmet, New Yorker, Time 1966 14 x 21 in.
Hennessy V.S.O.P. Reserve Cognac n/a The New Yorker 1969 14 x 20 in.
House of Lords Imported London Distilled Gin n/a Time 1967 14 x 21 in.
J & B Scotch Whisky
(with baseball stadium image)
Quality House of Graphics (?) n/a 1977 (?) 13 x 16 in.
Non-alcoholic beverages
A&P Orange and Grapefruit Juice/A&P Grapefruit Juice n/a n/a 1967 (?) 21 x 11 in.
A&P Tomato Juice n/a n/a 1967 (?) 13 x 20 in.
Canada Dry “Wink” grapefruit beverage n/a n/a 1966 (?) 18 x 25 in.
Del Monte fruit drinks and fruit punch
(with savings coupon)
Ad. no. 5595B n/a 1966 (?) 18 x 24 in.
Hawaiian Punch
(fruit punch)
n/a n/a n.d. 15 x 21 in.
Kool-Aid
(with coupons for Kool-Aid rainbow pencil)
Grey Advertising Inc.
Ad. no. 118-01-011A
Metro and Puk Networks 11 Sep 1966 13 x 23 in.
Lipton tea Sullivan, Stauffer, Colwell & Bayles Inc. Ad. no. 1915A The Progressive Farmer 1967 14 x 20 in.
Nestea Iced Tea mixes, Cremora coffee creamer (with recipe), Del Monte Tomato Catsup (with recipe), Checkerboard Farms turkey roast (with recipe). n/a n/a 1967 (?) 18 x 24 in.
Breads and cereals
Grambits graham cereal Job no. GB 8545/Job no. GB8544 Newspapers Comic Section 1966 18 x 24 in.
Mister Donut
(doughnuts and coffee shop; with free Batman toys giveaway)
n/a n/a 1966 (?) 18 x 25 in.
Old London Melba Rounds
(melba toast crackers)
Richard K. Manoff, Inc.,
Advertising Ad. no. 500-2-49
Redbook, Cosmopolitan 1966 14 x 22 in.
Old London Melba Toast
(with savings coupon)
Richard K. Manoff, Inc.,
Advertising Ad. no. 500-2-46
Good Housekeeping November 1966 14 x 22 in.
Wonder Bread Job no. R-1149 Reader's Digest 1967 14 x 21 in.
Wonder Bread Job no. R-9469/R-9479 Reader's Digest, Redbook, Woman's Day, Better Homes & Gardens April 1967 14 x 21 in.
Wonder Bread Job no. R-1153 Reader's Digest September 1967 14 x 21 in.
Wonder Bread/Hostess Fruit Pies Job no. HR-7873 Sunset July 1966 14 x 22 in.
Dairy
Borden Instant Dry Milk n/a n/a 1967 18 x 25 in.
Land O'Lakes “Double Delight” ice cream n/a Newspaper — Sunday Comics 17 Oct 1965 18 x 25 in.
H. Kohnstamm raspberry sherbet The Zlowe Company, Inc. Ice Cream Field 1965 (?) 14 x 22 in.
Mrs. Filbert's Margarine n/a Reader's Digest April 1966 14 x 21 in.
Savories
Chef Boy-Ar-Dee Ravioli Ad. no. 233 Parents' Magazine, True Story, True Confessions 1966 14 x 21 in.
Green Giant frozen corn n/a Reader's Digest February 1966 14 x 21 in.
Nabisco “Mister Salty” pretzels Ad. no. 283 n/a 1966 19 x 24 in.
Soups
Campbell's beef broth
(with recipe)
n/a McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review 1967 18 x 22 in.
Campbell's condensed soup n/a Look 1967 14 x 21 in.
Campbell's condensed soups
(various flavors)
n/a Life 1967 14 x 21 in.
Campbell's condensed frozen soups n/a McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review 1967 18 x 22 in.
Campbell's soups
(various flavors, with meal suggestions)
n/a Parents' Magazine 1967 14 x 21 in.
Campbell's Noodle-O's Soups n/a n/a 1967 (?) 14 x 22 in.
Campbell's “Soup Mates” condensed soup combinations
(various flavors)
n/a Life 1967 14 x 21 in.
Campbell's Tomato Soup/Swanson boned chicken
(canned chicken in broth; with recipe)
n/a McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review 1967 18 x 22 in.
Campbell's Tomato Soup n/a Reader's Digest 1967 14 x 21 in.
Campbell's Tomato Soup
(with recipe)
n/a Better Homes & Gardens, Idea Annuals 1967 (?) 14 x 22 in.
Campbell's Tomato Soup n/a Life 1968 14 x 21 in.
Campbell's Vegetable Soup n/a n/a 1966 (?) 14 x 21 in.
Sweets and snack foods
Brer Rabbit Molasses
(with mixing bowl set offer)
Job no. NYPF-63-82 Redbook, Good Housekeeping April 1963 14 x 21 in.
M&Ms chocolate candies
(with cookie recipe)
Job no. HH-8901 McCall's November 1966 14 x 21 in.
Nabisco “Nabs” snacks for vending machines (Lorna Doone shortbread, Oreo cookies, Fig Newton cakes; with savings coupons) n/a n/a 1968 14 x 22 in.
Nabisco “Nabs” snacks for vending machines (sugar wafers, cheese crackers, salted peanuts; with savings coupons) n/a n/a 1968 14 x 22 in.
Reed's hard candies
(various flavors)
n/a Life 1968 14 x 21 in.
Royal No-Bake Cheesecake (box mix)/Instant Tender Leaf Tea (ice tea mix) Ted Bates & Company, Inc.
Ad. no. SBI-66-1, Job no. SB-8033
Reader's Digest Gatefold July 1966 15 x 21 in.
Royal Shake-A Pudd'n
(dessert/pudding mix)
Ted Bates & Company, Inc.
Ad. no. RD-66-632, Job no. RSP-8970
Comics 13 Nov 1966 18 x 24 in.
Whitman's Fresh Pack chocolates
(assorted varieties)
Gardner Advertising Company, Inc.
Job no. 11104-72001
McCall's, Redbook, McCall's Needlework, McCall's Pattern Fashions, Saturday Review 1967 18 x 22 in.
Household cleaners/paper products
“All” dishwasher powder n/a The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home 1967 14 x 21 in.
“All” dishwasher powder n/a The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home 1967 14 x 21 in.
“Cherish” laundry powder
(for baby laundry)
n/a n/a 1966 (?) 14 x 22 in.
Colgate “Pruf!” spray starch
(ironing starch)
n/a Better Homes & Gardens, Idea Annuals 1967 14 x 22 in.
Colgate “Pruf!” spray starch
(ironing starch)
n/a The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home 1968 14 x 21 in.
Lysol disinfectant cleaning products
(different varieties; with sweepstakes promotion)
n/a n/a 1967 18 x 25 in.
Palmolive dishwashing liquid Job no. P-8352 McCall's, Ladies' Home Journal 1966 14 x 21 in.
Palmolive “Gold” antibacterial-deodorant soap (soap bar) Job no. P-8311 Good Housekeeping, Family Circle, Redbook, Woman's Day, True Story 1966 13 x 21 in.
Palmolive soap (soap bar) Job no. P-8313 Reader's Digest 1966 14 x 21 in.
Scotties boxed tissues n/a Good Housekeeping, Cosmopolitan, Sports Afield 1966 13 x 20 in.
Scott “Waldorf” bathroom tissue paper n/a The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home 1966 14 x 21 in.
Household electronics
Gafax 500 electrostatic copier
(photocopy machine)
n/a n/a n.d. 14 x 22 in.
General Electric various appliances
(stereos, radios, and televisions; Christmas promotion)
n/a Reader's Digest 1965 14 x 21 in.
Hermes office equipment
(typewriters and figuring machines
n/a n/a 1967 (?) 14 x 22 in.
Panasonic color portable television n/a n/a 1967 (?) 14 x 22 in.
Panasonic stereo
(radio and record player)
Ted Bates & Company, Inc.
Job no. PAN-2700
The New Yorker 1967 14 x 20 in.
Philco color television Batten, Barton, Durstine & Osborn, Inc. Life, Look, The Saturday Evening Post 1967 14 x 21 in.
Philco color television n/a The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home 1967 14 x 21 in.
Pitney-Bowes desktop copier
(photocopy machine)
n/a Time 1967 14 x 21 in.
Sports
Astro Turf
(recreational surface/grass replacement for golf courses)
Doyle Dane Bernbach, Inc.
Job no. MTAT-8118
Sports Illustrated 1968 14 x 21 in.
“Big A” Official Program
(horse racing)
n/a n/a 1968 (?) 18 x 12 in.
Camping vacations promotion n/a Field & Stream 1966 14 x 21 in.
“Campus” surfing/surfboards n/a Reader's Digest 3 Apr 1967 14 x 21 in.
Field & Stream outdoor activities
(magazine cover)
n/a Field & Stream March 1967 14 x 21 in.
Savage/Anschutz hunting gun Campbell-Ewald Co. American Rifleman, Guns & Ammo, Guns & Hunting, Guns Magazine 1966 14 x 22 in.
Sportfishing fishing magazine
(magazine cover)
n/a Sportfishing August 1966 13 x 19 in.
Sportfishing fishing magazine
(magazine cover)
n/a Sportfishing December 1966 13 x 19 in.
Yachting sailing magazine Annual Maintenance Issue (magazine cover) n/a Yachting April 1967 18 x 12 in.
Travel
Boeing 727 jet airplane Fletcher Richards, Calkins & Holden Ad. no. N7-44 New Yorker, Sunset 1963 14 x 22 in.
The Grand Canyon n/a Reader's Digest 1966 14 x 21 in.
Loew's Hotels
(U.S. and the Caribbean)
n/a The New Yorker 1968 14 x 20 in.
New York State vacations n/a The Saturday Evening Post, Ladies' Home Journal, Holiday, American Home 1967 14 x 21 in.
New York State vacations n/a Life 1967 14 x 21 in.
“Princess” vacation resort, Bermuda
(honeymoon promotion)
n/a Vogue, Bride's Magazine 1964 14 x 21 in.
Miscellaneous
Aurora model car race track n/a Sports Illustrated 1966 14 x 21 in.
Berkline armchairs/reclining chairs n/a n/a 1965 14 x 22 in.
Business Week magazine Ad. no. 465 Advertising Age, Newsweek, Business Week, The New Yorker, Public Relations Journal, Harvard Business Review, Business Week 1968 17 x 24 in.
Citgo gas stations n/a n/a 1967 (?) 18 x 25 in.
Citgo Premium Winter Blend gasoline Lennen & Newell
Ad. no. 78
Saturday Evening Post 1967 (?) 18 x 25 in.
Corningware “Electromatic” product line
(skillet, platter, and percolator; Christmas gift promotion)
n/a Reader's Digest 1965 14 x 21 in.
F-105F Thunderchief fighter airplane
(Republic Aviation Corporation for the U.S. Air Force)
n/a n/a 1963 (?) 14 x 22 in.
Ford Mustang cars n/a Reader's Digest 1965 14 x 22 in.
GAF Corporation
(various product lines — building materials, copying machines, films, cameras, film viewing equipment,household chemicals)
Daniel & Charles Inc. Financial World, U.S. News & World Report, Dun's Review, Financial Analysts Journal 1968 18 x 23 in.
Garden flowers
(lupins and marigolds)
n/a Field & Stream, Popular Gardening & Living Outdoors 1967 (?) 14 x 21 in.
General Electric ovens
(with tear-out recipe booklet)
Ad. no. 571 Reader's Digest, McCall's 1965 14 x 22 in.
“Oneida” silverware, with Christmas trivia n/a Reader's Digest 1965 14 x 21 in.