Common Read Author Visit

images 

Save the date!

October 8, 7:30 p.m. (Doors open at 7 p.m.)
Lenhart Grand Ballroom | Bowen-Thompson Student Union

Presentation includes Q&A and a book signing.

A celebration of the 2018-19 Common Reading featuring Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, by Adam Alter, 2017.

Irresistible is a fascinating, engaging read that takes readers through numerous psychological and marketing experiments, illustrates relationships between physical and behavioral addictions, offers advice for all of us,  opens the door for healthy debate—and much, much more.

In this revolutionary book, Adam Alter tracks the rise of behavioral addiction, and explains  why so many of today's products are irresistible. Though these  miraculous products melt the miles that separate people across the  globe, their extraordinary and sometimes damaging magnetism is no  accident. The companies that design these products tweak them over time  until they become almost impossible to resist.

About the Author

AdamAlter
Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.

Alter is a New York Times bestselling author of two books: Irresistible, and Drunk Tank Pink (2013). He has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among  other publications. He has shared his ideas on NPR's Fresh Air, at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world.

Print