2016 Best Practices in Business Analytics Symposium

Fall 2016

Customer Analytics
101 Olscamp Hall
Bowling Green State University

Friday, October 7, 2016
8:30 a.m. - 1:30 p.m.

Recap Story

In Review
Fall 2017
Fall 2016


Russell Demetri Ollie Sr.

Director of operational excellence, General Motors Corporation

Ollie was hired as director of operational excellence at General Motors Corporation in early 2015 where his teams drove customer-based business prioritization and decision-making models across global corporate functions that resulted in customer-aligned product, service, or process improvement.

He has over 15 years of experience leading global operational excellence deployments at PayPal, eBay, Microsoft and Toshiba corporation where his teams leveraged analytics to drive better customer experiences that resulted in $10B+ in incremental revenue.  Ollie holds a BSc in Management Science and Finance from the MIT Sloan School of Management. 



Gideon van den Broek,

Data scientist, Analytics Center of Excellence, Owens Corning

Gideon van den Broek is a data scientist in the Analytics Center of Excellence (COE) at Owens Corning in Toledo. He has been with Owens Corning for two years and worked on several analytics initiatives across business lines and functions. He graduated from BGSU with a Masters in Applied Statistics and Operations Research and has a Bachelor of Science in Statistics and Business from the Netherlands.


Dr. Matthew Green,

Managing director, Accenture’s Analytics Practice

Dr. Matthew Green is a managing director in Accenture’s Analytics Practice with global responsibility for advanced analytics capability for our retail and CPG clients.  He is responsible for both client delivery and capability development. He also leads the go-to-market activities for retail analytics in North America and works across a number of major global retailers.

Dr. Green has over twenty years of experience in leveraging data and analytics to improve commercial decision-making. Prior to joining Accenture he has led many large-scale projects focusing on customer centric analytics and insight capability development for a number of large global retailers and their associated suppliers. He has worked for Dunnhumby and Emnos, two leading specialist global retail analytics and insight consultancies, focused on leveraging data and analytics to drive improved decision making. He has delivered these capabilities in the UK, China and North America.

Dr. Green holds a BSc. and PhD. from the University of Manchester in the UK.


Gunther Liemann,

Vice president of strategy and integration, O-I

Gunther Liemann is the vice president of strategy and integration for the North American operations.  He has significant experience in the commercial space both with O-I and other companies.  Mr. Liemann directed efforts at O-I around price optimization and better understanding cost to serve metrics.  At a high tech services organization, he was part of an implementation of predictive models to determine customer retention.