Business Analytics Symposium
Dr. Chris Skinner, Vice President of Strategic Marketing, Owens-Corning
Using Analytics to Stay Ahead of the Curve in B2B Markets
Winning in the B2B space often requires that companies can provide new solutions in existing markets that helps their end customer deliver new features or performance to improve their competitive position. The ability to effectively understand and predict market and technology trends within such a B2B space is critical for companies to create solutions that customers will actually care about. In this presentation Owens Corning will describe the application of analytics to a major composite market and the insight it provides around innovation and asset strategies.
Dr. Chris Skinner serves as VP of Strategic Marketing for Owens Corning’s $2 billion Composites business. In this role, he is responsible for developing and executing near-and long-term strategic plans to achieve the business goal of growing two percentage points above the broader composites market. He and his team lead work with science and technology, general managers, and sales leaders across the global Composites enterprise.
Immediately prior to his current role, Chris served as Director of Front-End Innovation from 2016 to 2018. In this role he was responsible for identifying and prototyping novel technologies in dedicated innovation spaces in Granville (Ohio) and Chambery (France), which enabled the growth ambitions of three divisions within Owens Corning.
Chris joined Owens Corning in 2009 and has also worked in a range of technology and marketing roles within the Composites business including the global Technical Fabrics business and the Engineered Solutions business. Prior to working at Owens Corning, he held the role of VP of Strategic Marketing for the Rhodia Polyamide Business based in Lyon, France.
Ravi Kandikonda, Senior Vice President of Marketing Strategy & Planning, Comcast
Shannon Garrett, Senior Director, Media Mix Modeling, Comcast
Driving Business Results through Optimal Marketing and Media Mix Allocation
As marketing and media landscape continues to change rapidly, it is more important than ever before to strike the right balance between all available marketing resources – media, message, offers and sales channel incentives. In this session, hear Ravi Kandikonda walk through how his team manages the largest media budget in the country to drive demand through both digital and traditional channels.
Ravi Kandikonda is the Senior Vice President of Marketing Strategy & Planning for Comcast’s consumer business lines. In this role, Ravi leads strategic planning, media mix optimization, customer insights and campaign execution for the $50bn annual revenue business. Previously, Ravi was the Managing Director of CRM and Analytics team at the storied marketing agency Ogilvy & Mather. While at Ogilvy, Ravi was based out of North America and Asia leading engagements for several well-known brands in Retail, Technology, CPG and Telecom verticals.
Ravi graduated from BGSU with an MS in Computer Science / Operations Research. He is an elected Fellow of The OR Society, London and lives in Philadelphia with his wife and two young children.
Matt Butler, Principal Analyst, US Retail, Google
Data Partnerships and How They Transform Retail
How Google & top US retail partners are changing their marketing, merchandise, sales channels and customer conversations through partnerships.
Googler since 2008 & a founding member of Google's sales analyst organization, Matt's currently responsible for designing, analyzing and advising digital data strategy for Google's top U.S. Retail partners.
I work closely with executives and execution teams across media, marketing, analytics, information technology, merchandising and finance arms to ensure retailers are harnessing the complete potential of their Google partnership, including Google's Ads, Analytics, Media, Store & Merchant Analytics Platforms. Outside of work, Matt's an avid Cubs fan, golfer, amateur programmer and proud Michigan Wolverine. [All Big-Ten Baseball player in '04-05] Matt's wife Deirdre & 11-month old daughter (in oct) Aubrey reside in Wheaton, IL.
Making It Real: Case Studies
Case Studies presented by Owens-Corning, Cooper Tire and Comcast
Driving Customer Collaboration through Analytics
Presented by Vince Castellaneta, Senior Manager, Distribution and Operations Planning, Supply Strategy and Analytics
Data-Driven Customer Engagement Systems: How to Build a Customer Portal that Your Customers Will Actually Use
Presented by Kristen Brown, Digital Solutions Architect, Global Information Services
Bringing Consumer Voice into Business Decisions
Presented by James Powel
Panel Discussion: Ravi Kandikonda, Matt Butler, Dr. Chris Skinner
Student Case Competition