Networking & Social Media

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SOCIAL MEDIA

  • Use a professional-looking picture—you can use the same picture on all of your social media pages.
  • Add the following to the “about” section: internship and other educational experience, a short bio, and links to other professional social media.
  • Follow organizations you’re interested in to discover intern and full-time job opportunities, announcements about the company, and potential contacts in the organization.

Courtesy of the National Association of Colleges and Employers.

  • Use a professional photo. (next link)
  • Customize your headline with keywords and phrases that are related to your desired industry or profession.
  • Request a connection with professionals you’ve worked with at internships or met through networking channels. Be sure to “personalize” your request by offering some information on why you would like to connect.

Courtesy of the National Association of Colleges and Employers.

10 Tips for Picking the Right LinkedIn Profile Picture

  1. Pick a photo that looks like you
  2. Use a high-resolution image
  3. Make sure your face takes up at least 60% of the frame
  4. Be the only person in the picture
  5. Get someone else to take the picture for you
  6. Choose the right expression
  7. Avoid distracting backgrounds
  8. Wear what you’d wear to work
  9. Take the photo in soft, natural light
  10. Use filters wisely

Complete details at this link:

https://business.linkedin.com/talent-solutions/blog/2014/12/5-tips-for-picking-the-right-linkedin-profile-picture

IMPORTANT NOTE: When you simply "CONNECT", you are limited to a short, 300 character message. Example below:

Greetings NAME, I'm hoping we can connect in my pursuit of a (insert type) career opportunity with EMPLOYER. (insert reference) suggested I contact you (use only if relevant) and I invite you to review my profile and follow-up. Thank you for any consideration regarding my request. Best, YourName

This message above provides a general idea of the approach you can use when introducing yourself to someone via LinkedIn.  Every situation will be different.  Contact us if you need additional, specific assistance.

  • Use a professional profile photo. Your cover photo can indicate your interests.
  • Choose a Twitter handle that will be recognizable as you.
  • Tell your story in your bio: university, class year, major, and keywords describing your career interests.
  • Add a link to your LinkedIn profile, your personal website, blog, and/or online portfolio.

Courtesy of the National Association of Colleges and Employers.

  • Drop your professional-looking picture on your main page.
  • Select a username that is consistent with your other social media platforms.
  • Create a bio that reflects your goals and brand. Who are you? Why are you using Pinterest? What are your professional aspirations?
  • Create boards using images and content to share your interests and experiences in your field.
  • Mark boards “secret,” if they are going to contain content you would prefer to keep private.

Courtesy of the National Association of Colleges and Employers.

IN PERSON

  1. You're at a social business event (cocktails, mixer, conference, etc.) and you need to talk to as many people as possible to grow your professional network (within reason), building leads to increase your business.  Here are some suggested steps to an effective approach:
  2. Starting a Conversation
    1. Talk about the organization
    2. Discuss the venue
    3. Mention the view
    4. Ask a question
    5. Find “commonality”
  3. How do you join a group already in conversation?
    1. Slowly insert yourself to the group
    2. Find a pause in conversation to introduce yourself, ask a question, or make a comment
    3. Remember, everyone is there to meet people
  4. Conversation Exit Strategies
    1. Wait until you have just finished a comment; “It was nice meeting you.”
    2. “Enjoy the rest of the…..”
    3. "Would you please excuse me..."
    4. Ask where the restroom is located
    5. Thank the host/hostess
  5. Researching Contacts
    1. Find out who will be there; conduct research
    2. Use the web, event pages, newspapers, etc.
  6. Take notes on contacts/conversations immediately following the event
    1. (Best place is on the back of that person's business card)
  1. Too much emphasis is placed on the "elevator pitch" approach, which overcomplicates a simple purpose, to make a personal connection with another human.
  2. If possible, avoid a scripted/planned approach.
  3. Approach employers with 3 simple elements:
    1. A smile
    2. Your name
    3. What you can do for them
  4. Have 3 go-to facts ready about yourself:
    1. What are you studying?
    2. What career do you want?
    3. An example of success

There is no specific order this will happen in, no right or wrong way to have this conversation.  It should be natural and organic.  Relax and let it happen naturally, like you would having a conversation with a friend.

* NOTICE *

  • This is an example to help you learn an approach. The sample below is longer than you would actually use in a real situation. 
  • Remember this is a 2-WAY CONVERSATION, not a robotic script to be simply stated aloud.  Every conversation you have with an employer will be different.

SAMPLE OUTLINE 1:

  1. Who are you? (Name, Year, Major/Minor)
  2. Why did you choose this company? (Specifically, why them?)
    1. REFERRAL: If you know a friend, etc. who works at the company, and they referred you, mention this now.
  3. What are you looking for? (What’s your career/life’s goals?)
  4. How can you help this company? (give examples of skills and accomplishments as assets)
  5. Closing/next step (ask for interview or future interaction)
    1. Interview offered?  If no, simply ask: "I'm very interested in [COMPANY], are there any interview times available?  (some employers even wait for this to make an interview offer - you have nothing to lose, so ask!)  :)

THE SCRIPT APPLIED (line-by-line, as listed above):

  1. Hi, my name is Tom Siebenaler, I’m a Junior specializing in Marketing.
  2. I wanted to speak with you today because your company has a proven record of growth—according to recent stock market trends, ethical leadership—through your CEO Mr. Stephen Rollins, and strong profits. I also admire your policies and efforts made to protect the environment and reduce global warming. 
  3. I’m currently seeking an internship for this coming summer 2015.
  4. I feel my skills in market research, data analytics—allowing me to predict market trends, and social skills will help increase profits and productivity at your company.
  5. Should an opportunity exist, I welcome a discussion to detail how I could further assist your company in achieving its goals.

VIA EMAIL

  1. Proofread. (Don’t trust spell-check) Check for spelling, grammar and punctuation mistakes. Did you spell the name correctly? Proofreading makes the difference between you going from the "rejection" pile to the "interview" pile.
  2. Tailor your message. Match the employer’s needs to the skills you mention in your letter. For example: if the employer states they rely heavily on their excellent reputation for completing a job on time, highlight your scheduling skills. Do not use the same letter for each potential employer, make it personal.
  3. Less is more. Keep your message to one page (3 paragraphs). Avoid run-on sentences which give too much detail. This shows the employer you are efficient and well-organized.
  4. Dig deep. Be sure to research the employer before writing the letter so that you can include specific key words and phrases. This helps in paragraph 2.
  5. Professionalism is key. Be sure to use professional, non-slang terms in your letter.
  6. Get personal. When addressing the employer, be sure to obtain a name and title to use. Try not to use the “To Whom It May Concern” approach. How can you find this information?
    1. Call the company and ask.
    2. Search the company website. (About Us, Contact, Careers, etc.)
    3. Ask people in your network.
  7. Don’t repeat your resume. Your message should motivate the employer to view your resume. Your cover letter should not detail what your resume already does. This takes away from the purpose of the cover letter, which is to get the employer excited and impress them with your knowledge and skills.

INSTRUCTIONS:
1. FORWARD the original email,
    delete the "FWD:" in the subject line.
2. Be sure your resume is attached.
3. Use the message below as a guide.
4. Track activity on your Employer List
 

Good Afternoon Ms. Rollins,

I'm writing to follow-up regarding my initial message sent on August 20, 2016, to ensure you successfully received my message and resume, and to answer any questions you may have.

Thank you for your time and consideration on my behalf.

Sincerely,

Tom Siebenaler
BGSU College of Business
Junior, Marketing
419-372-4081
thomacs@bgsu.edu

You can use the following methods to "check-in" with a potential employer, WITHOUT asking the obvious (and potentially annoying) question: "Are you planning to hire me?"

  • Send an updated resume
  • Send a link to your updated LinkedIn account
  • Send a link to an interesting article of shared-interest (based on past conversations)
  • Ask if they plan to attend (or share) an upcoming event you might both be attending (at BGSU, community, company-related, etc.)
  • Let them know you've received a new certification, award, or achievement.
  • Send a link to a new group or organization you've joined.
  • Let them know of an acquaintance you have in common.

REFERRALS

Referrals are people who like and respect you enough to connect you to others in a position to hire you for a job.

IMPORTANT: Be sure the person you are using as a referral knows you are using them!  More than you might think, many people will use a referral without telling the person referring them because they

  1. forget
  2. assume they're OK with it

Always ask!  Never assume.  If an employer makes contact with an unassuming referral, that's going to reflect very badly on you, and likely eliminate your chances of being hired by that employer.

WHO CAN BE YOUR REFERRAL?

  • Previous employers
  • Community leaders
  • Coaches
  • Faculty/Teachers
  • Friends
  • Family
  • Religious figures
  • Politicians
  • Any respectable person who can speak well of you.

HOW CAN THEY REFER YOU?

  • In-person
  • Email
  • Social media
  • Text
  • Phone

Go to our Correspondence page to see examples used in emails.

Referrals are people who like and respect you, then choose to connect you to others who are in a position to hire you for a job.  Some examples of how referrals can be used:

  1. IN CONVERSATIONS: E.g. "My aunt Julie works at Google in the Marketing department and thought I would also enjoy working there."  Most likely your audience will reply with additional questions about your aunt and your interests.  Now you're making a connection!
  2. VIA EMAIL: Go to our Correspondence page to see examples used in emails. (paragraph 1)
  3. SOCIAL MEDIA: See the "LINKEDIN: How to Say Hello" pull-down above in the "SOCIAL MEDIA" list, which can be applied to all social media platforms.
  4. VIA PHONE: Use same technique as #1 above.
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