Mark Zust


Part-Time Instructor, Graphic Design

MA, Kent State University, Graphic Design, 1988

BA, Kent State University, Graphic Design, 1988

BS, Kent State University, Public Relations/Journalism, 1978

Teaching Specialization: Graphic Design


Mark M. Zust , M.A., is a brand consultant, author, educator, speaker and trainer.

Mark helps companies develop employees who are dedicated to creating unforgettable customer experiences. He speaks and consults on creative problem-solving, strengthening brand presence and embracing change. Mark is a partner in Zust & Company and works with his wife Christine, a communications coach, trainer, speaker and facilitator. 

As a speaker and trainer (1999-present) Mark delivered keynote presentations and training sessions on problem-solving, team-building and strategic branding. 

In October, 2014 Mark had the honor of being the closing speaker for TEDx Cleveland State University, the first of its kind at CSU and attended by more than 1,500 entrepreneurs and civic leaders. 

As a graphic designer (1982-2001) Mark founded and managed two corporate branding firms in Cleveland. He has developed over 350 corporate identity programs and his work has garnered more than 50 regional, national and international awards of excellence. Today he is a consultant, helping companies retool their brand story and transform their sales people into supercharged new business teams.

As a college professor (1990-2001) Mark taught at the Cleveland Institute of Art, Kent State University and Bowling Green State University. He received the 1998 Faculty Excellence Award from BGSU. As a tenured professor and Division Chair, Mark was responsible for teaching, course development and management of BGSU's 250+major undergraduate and graduate design programs. In 2014-15, Mark taught "Creativity and Innovation for Entrepreneurs" at John Carroll University. Currently he is excited to rejoin his colleagues at BGSU.

Mark received a B.S. in Public Relations/Journalism from Kent State University in 1978 and is also a 1988 Magna Cum Laude graduate from Kent State, earning both a B.A. and M.A. in Graphic Design.

Mark has authored two books, ESP For Everybody, a primer on intuitive intelligence for business professionals, and Smarten Up! For College, a career and life guide for high school and college students.