Sport Management

College of Education and Human Development

109 Eppler Center, 419-372-6905

Sport management graduates find employment in a wide variety of careers such as professional sport administrator, corporate administrator of sporting events, tournament director, college/university athletics director, business manager, fundraising administrator, sport facility manager, account executives for professional teams, sales representatives for sporting goods companies, or marketing directors in intercollegiate athletics programs, conference offices, governing bodies, sport journalists, sport information directors in intercollegiate athletics programs or athletic conference offices, or work in public/community or media relations with professional teams. This degree program is designed to be completed in 8 semesters.

Learning Outcomes

Upon completion of the baccalaureate degree, students in sport management are expected to:

  • Explain that sport is a microcosm of society and is influenced by cultural traditions, social values, and psycho-social experiences;
  • Explain the concepts of management and leadership and describe the various skills, roles, and functions of sport managers;
  • Identify and explain moral issues related to sport in its intrinsic and extrinsic dimensions;
  • Apply fundamental marketing concepts to the sport industry and understand sport as a product, and those unique aspects of the sport consumer and product markets;
  • Apply and evaluate principles of interpersonal communication, mass communications, public relations, and interaction with the public, particularly related to sport agencies;
  • Explain why budget and finance is a critical component of all sport-related industries and evaluate economic principles related to sport's fit in the national economy;
  • Explain the legal concepts within the sport workplace and evaluate the role of sport governance agencies, including their authority, organizational structure, and functions.

These learning outcomes are based on the requirements of the program approval standards established by the Commission on Sport Management Accreditation (COSMA). The standards are available in COSMA Scope of Accreditation (2015):

Sport Management - Fall 2022 course requirements

Updated: 03/07/2023 11:32AM