Business Analytics and Intelligence
College of Business Administration
BSBA areas of specialization
Department of Applied Statistics and Operations Research
344 Business Administration Building, 419-372-2363
Students with a degree in business analytics and intelligence typically work as a business analyst/data analyst/business intelligence analyst within a corporation or consulting firm. The role of a business analyst in a corporation could be supporting a specific business function, such as marketing and sales, human resources, customer relationships management, or company-wide functions as an in-house business analytics consultant.
There are a wide variety of industries that hire business analysts, ranging from marketing, human resources, transportation, logistics, manufacturing, retail, telecommunication, banking, credit cards, risk management, insurance to health care, health management organizations, internet advertising, internet search engines, social networks, etc.
BSBA general degree requirements
Students completing the marketing specialization must complete University, general degree, admission core, and business core requirements for the BSBA degree, including admission to the BSBA program.
Business Analytics and Intelligence specialization (18 hours) - Fall 2015 course requirements
- MIS 4400, 4600, STAT 4020, 4440
- Two elective courses from approved list
- Students must achieve a grade of 'C' or better for all courses taken for the Business Analytics specialization