ZIGGY POINTS SEEKS TO REPEAT FIRST YEAR'S SUCCESS
Campus activities can be very rewarding, as the Ziggy Points program has shown. The student incentive program returns for 2014-15 with a fall schedule of
54 events offered by 35 campus partners.
The program is designed to increase students' engagement in campus activities by awarding them points for attending designated events. Points accumulate
throughout the academic year and can be redeemed for rewards every five events. Students who have attended at least 15 qualifying events are eligible for
grand prize drawings including a free, all-access parking permit.
The program begins its second year after a successful inaugural year with over 10,000 participants across
90 events. Data from the first year showed a significant positive relationship between attending campus events and overall GPA after controlling for
various demographic factors and high school GPA. Furthermore, students who attended 10 or more events had a 30 percent higher retention rate than peers who
attended only one event.