Family Campaign makes the difference | Services marketing team is tops
Mahesh Pillai (center), a Ph.D. student in biological sciences, chats with Dr. Lee Meserve (left) and Jenny Wensick, director of annual giving, at the start of the Family
Campaign kickoff breakfast. Pillai spoke at the event about the support he had received as a graduate student and BGSU's reputation as a welcoming
university for international students.
Family Campaign Community + Opportunity = BGSU
Higher education is priceless, but for some students the cost of a book, or a babysitter, can be the roadblock that stops them from reaching their goal. At
the Family Campaign kickoff yesterday (Feb. 19), representatives heard from a number of students and faculty about how support from private giving has made
all the difference in their lives.
The annual effort by faculty, staff and retirees has raised nearly $11 million since its inception, much of it through gifts of under $50, said President
Mary Ellen Mazey. The campaign will run through June 30. Any gifts made by employees or retirees to any area of the University will count toward the total.
Instead of the amount given, what is important is the level of participation, Mazey said, encouraging the community to reach the 51 percent participation
level this year.
Illustrating this year's theme of "Community + Opportunity = BGSU," Michelle Simmons, assistant vice president for enrollment management, recounted how, in
her former position at the Career Center, employees decided to contribute about the cost of a "fancy" cup of coffee to the Family Campaign each paycheck,
designated for student employees.
"In that case, a few people making a committed donation created a scholarship," Simmons said.
Dwayne Gremler, marketing, celebrates with the winning team members.
Judges sold on BGSU services marketing team
It was a winning weekend for the University's services marketing team. The team took home top honors at the first and only services marketing competition
in the country, hosted by BGSU's Service Marketing Institute Feb. 13-15. The BGSU team is made up of Kelsey Aufdencamp, Tori Etts, Ashley Flanigan and
Michelle Terry, and is coached by Dr. Dwayne Gremler, marketing.