Experimenting with Stereotypes
 

By Sean DeLauder

To their credit, the social scientists and psychologists at BGSU seldom express an interest in world conquest. They do not throw their heads back and laugh maniacally when the feathery thoughts of terror tickle their brains.

In fact, they seem wholly sane.

A recent psychology study questioned the common movie-bred stereotype of scientists as frizzy-haired madmen.

Dr. Richard Anderson, an associate professor in the psychology department, has conceived numerous projects dealing with his field, but nothing so ambitious as becoming a global despot.

His current hypothesis and study, in which I was the first to partake, suggests that the brain's search for simplicity might be the root of the stereotyping process.

What’s in a stereotype?

Most stereotypes, according to Anderson's hypothesis, are products of exposure to small groups. Small clusters are easier to assimilate than larger, diverse groups.

Let’s say a few hundred scientists attend a Bowling Green convention. At this meeting most of the scientists are simple, sane and concerned with benefiting humanity. Within this larger group are small clusters of scientists with cottony hair who cackle frequently and discuss their plans to obliterate the moon with a giant laser cannon.

Barring their eccentricity, these scientists are likely to get more attention. Being in condensed numbers, they are easier for the brain to negotiate and classify.

With this, they become the definition of a scientist for the casual observer. Thus stereotypes based on a few who are superimposed on a larger group.

"People tend to overestimate correlations," Anderson said.

When asked about his plans for world conquest, Anderson stared as though a daffodil had sprouted from my temple. "I don't have any," he said.

Anderson's experiment was one of about 35 taking place in the department last semester according to Experimentrix.com, which displays most current experiments.

"That's not a perfect representation because some people in the department use children or the elderly for their subject pool," said Dr. Anne Gordon, an associate professor in the psychology department. "Not all [of the department experiments] use college undergraduates."

Gordon said there might be a slight increase of experiments in the spring when graduate students begin compiling research data for their theses.

Finding subjects for these experiments might be a problem if professors were not in contact with a vast population daily. "In Psychology 201 students are asked to get research experience through participation or reading a study," Gordon said. "Usually this is offered as extra credit."
As the inaugural subject in Anderson's new study, I witnessed the experimental process. Surprisingly, at no time was I injected with radioactive isotopes.

Nor was I electrocuted.

Nor was I covered in honey, locked in a room with army ants and observed through a two-way mirror.

A certification of informed consent indicated (to my relief), "this study will not involve pain, discomfort or harm."

Instead I painlessly observed pairs of numbers flicker on a computer screen.

Common research methods

Collecting research data on the computer is one of many methods used, according to Gordon. Surveys, behavioral observations and psychophysiological observations all contribute to research. "Some are one-on-one, some are done in groups of ten, and some in groups of 50 or 60," she said.

And most take less than an hour, she said.

Though none of the students I encountered had participated in any experiments, the professors seem to easily find volunteers.

Experiments such as Anderson's are undertaken for numerous reasons. Some involve basic research which fills gaps in psychological literature, Gordon said. Others are involved in applied research, which is driven to improve the lives of people in general.

My stereotypical perspective was unaffected by these humanitarian and pragmatic pursuits, fed by visions of Dan Aykroyd and Harold Ramis chasing ghosts with electric silly-string and catching them in striped Velveeta cheese boxes. Undaunted, I inquired which staff member was most likely a threat to world peace.

Gordon stared as though I were Pac-Man requesting a power pellet. After blinking a few times in disbelief, she declined to answer.

Anderson said this study fits the category of basic research, though he feels there could be other applications. In making people aware of the process of stereotyping, people might be less inclined to classify groups of people based on a just a few in the group.

The experiment

I leaned towards a computer in Anderson's office. Three columns appeared: A, B and C. Numbers began flashing beneath them. Each time numbers appeared there was always a number in column A, but B and C alternated in groups of various sizes. "Which column [B or C] do the numbers in A appear more closely related to?" Anderson asked. A number appeared in column A and B, hesitated, then disappeared. In their place two different numbers appeared in A and B. A and C followed with several repetitions.

When the numbers finished their pulsing jig, it seemed AB appeared to have popped up more often than AC, so my choice seemed clear. This procedure was repeated a second, third and fourth time. At the conclusion I was satisfied I had served my purpose.

To someone ignorant of the methods of psychological experimentation, such as myself, blinking numbers on a computer screen did not make a whit of sense. I was utterly befuddled. For Anderson the experiment was a complete success.

As I discovered afterwards, the digits appeared an equal amount of times in both AB and AC. What made the distribution seem different was how they were grouped. Those numbers appearing in group AB were grouped in threes, where those in AC were grouped in sixes. AB groups would have been more frequent, though numbers in AB and AC were the same.
It functioned much the same as seeing numbers stretched out in groups.

333 666666 333 333 666666 333 333 666666 333

On first glance it may appear there are more threes than there are sixes. This is, according to Anderson's speculation, because the brain finds it easier to process small groups as opposed to larger ones. There are more groups of three, six, than there are of six, three, so it appears the former is more numerous.

Each person undergoes Anderson's short test four times. After deciding on a group Anderson assigns the choices a one if they chose the column that flashed numbers and a zero if they chose numbers in groups of three. He then records the average. Anderson suspects people will choose the column with the small clusters, meaning the average will be closer to one than zero.

Anderson is still working out some kinks, he said. "Some small groups, such as three groups of three, appear to be one group of nine," Anderson said. Near the end of last semester, he was tweaking the experiment to make it work better.

With the revision and rewriting process, it may be as long as three years before Anderson’s findings are published. He could begin writing a paper on the subject as soon as this semester. "If I get good data I could present it at a summer or winter conference," he said. "If the average is over .50 then I have some evidence."

How did I score?

I provided some positive evidence for Anderson, tallying a .75. Three out of four. My brain was convinced, even though it was shown the same amount of numbers in each column, that the smaller groups were more populous. Most numbers, my brain said, belonged to group AB, even though the same amount appeared in AC.

Maybe my suspicions about latent evil inherent in science isn't well founded after all.



 

 

Spring 2002 Contents

Laptop Mania

My BGSU Web Portal

Remembering the Silent Victims

Defending Yourself

Heeding the Call

Arthur Andersen and BGSU

Extra Income

Buying Better Eye$ight

Random Humor

Experimenting with Stereotypes

Women vs. Men

Stressed Out

Interracial Dating

 
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Miscellany Magazine: Spring 2002