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+ Sport Management
237
Eppler Center, 419-372-2876
Sport
management offers these specializations: sport communication,
sport marketing, and sport enterprise. Refer to the division
for matriculation requirements. This degree program is
designed to be completed in 9 semesters.
Learning
Outcomes
Upon
completion of the baccalaureate degree, students in sport
management are expected to:
- Explain
that sport is a microcosm of society and is influenced
by cultural traditions, social values, and psycho-social
experiences;
- Explain
the concepts of management and leadership and describe
the various skills, roles, and functions of sport managers;
- Identify
and explain moral issues related to sport in its intrinsic
and extrinsic dimensions;
- Apply
fundamental marketing concepts to the sport industry
and understand sport as a product, and those unique
aspects of the sport consumer and product markets;
- Apply
and evaluate principles of interpersonal communication,
mass communications, public relations, and interaction
with the public, particularly related to sport agencies;
- Explain
why budget and finance is a critical component of all
sport-related industries and evaluate economic principles
related to sport's fit in the national economy;
- Explain
the legal concepts within the sport workplace and evaluate
the role of sport governance agencies including their
authority, organizational structure, and functions.
These
learning outcomes are based on the requirements of the
program approval standards established by the National
Association for Sport and Physical Education and the North
American Society for Sport Management (NASPE/NASSM). The
standards are available in Sport Management Program
Standards and Review Protocol (2000): www.aahperd.org/NASPE.
Sport
Communication specialization
— click 
for 2006-2007 course requirements
Students who select the sport communication specialization
are preparing for careers such as sport journalists, sport
information directors in intercollegiate athletics programs
or athletic conference offices, or they work in public/community
or media relations with professional teams.
Sport
Marketing specialization —
click
for 2006-2007 course requirements
Students
who select the sport marketing specialization are preparing
for careers such as account executives for professional
teams, sales representatives for sporting goods companies,
or marketing directors in intercollegiate athletics programs,
conference offices, governing bodies, or in professional
sport.
Sport
Enterprise Specialization — click
for 2006-2007 course requirements
Students who select the sport enterprise specialization
are preparing for careers such as professional sport administrator,
corporate administrator of sporting events, tournament
director, college/university athletics director, business
manager, fundraising administrator or sport facility manager.
Consult
the program office for internship requirements.
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