BOWLING GREEN STATE UNIVERSITY
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College of Business Administration

Bachelor of Science in Business Administration (BSBA)

371 Business Administration, 419-372-2747

Objectives of the BSBA program

Program philosophy
The goal of the undergraduate business administration degree program is to develop broadly educated business professionals. This goal is accomplished through a four-year academic experience involving curricular and co-curricular elements. The program consists of three major components: professional education in business administration, education in the liberal arts and development of a broadly defined set of personal skills. Each component is a necessary part of the educational experience for students, and none can be neglected if the program is to succeed.

The professional component of the program stresses knowledge and skill development necessary for students to function effectively in entry-level jobs and to enjoy productive professional careers. It develops understandings of the "common body of knowledge" as defined by the AACSB International—The Association to Advance Collegiate Schools of Business. Consistent with this definition, the background includes study and understanding of the business functional and tool areas, the economic and legal environment, organizational theory and behavior, and integrative strategy and policy analysis. It also incorporates the worldwide dimension of business administration.

Professional knowledge and skills are developed through a common business core curriculum and areas of specialization designed to meet students' specific professional needs. The core develops a broad understanding of the entire business enterprise and represents the more important element of business majors' professional education component. The specialization supplements the core by allowing students to develop a deeper understanding of a more precisely defined field.

The liberal arts component emphasizes facts, concepts and ideas that are necessary to be a broadly educated person in our society. More importantly, it provides a set of frameworks with which to analyze, comprehend and enjoy these facts, concepts and ideas in a long-term perspective. Consistent with BG Perspective requirements, it contains background and study of the humanities and the arts, the natural sciences, social and behavioral sciences, and cultural diversity in the United States. Beyond that, it develops a sense of ethical considerations and a framework for analyzing social issues.

Personal skills developed through the program are designed to enhance productivity for a long-term career and to permit the individual to engage in lifelong learning. By enabling students to engage in self-initiated independent learning, these skills provide the foundation for a productive career and a satisfying life. These skills include analytical and critical thinking, decision making, intellectual independence, leadership, planning and organization, and problem solving. Of paramount importance in order to manifest these skills is the ability to communicate ideas effectively. Consequently, the program pays particular attention to the development of students' written and oral communication skills.

Learning Outcomes

Upon completion of the baccalaureate degree, students in the BSBA program are expected to:

  • Demonstrate problem-solving, critical-thinking, oral and written communications, and team and leadership skills;
  • Apply business tools and concepts in domestic and global contexts;
  • Integrate foundational and functional business areas in making decisions;
  • Show commitment to ethical values and behavior, continuous learning and professional growth;
  • Show understanding and appreciation for cultural, racial and gender differences.
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