+ Associate of Applied Business in Communication Arts Technology
In recent
years communications has been revolutionized through the evolution
of the World Wide Web, multimedia technology and the growth of
digital telephony systems. Competition for products, services
and employees is intense as businesses strive to keep pace with
communication technology's dynamic growth. Business and industry
are seeking communicators who are proficient in a broad range
of skills and are able to embrace emerging technologies in this
fast-paced, information-based environment.
The goal of
the associate of applied business in communication arts technology
is to provide students with the knowledge and skills needed to
understand and effectively apply emerging communications technologies
in a business environment. The communication arts technology program
embraces traditional aspects of communication such as written
and visual communication while at the same time providing instruction
in the implementation of new media technologies with special emphasis
on Web-based communications.
In conjunction
with the College of Technology, students in the communication
arts technology program have the option to tailor their electives
to meet the core requirements in visual communication technology.
After receiving their communication arts technology degree, students
may continue to pursue their bachelor of science in visual communication
technology at BGSU Firelands.
Learning
Outcomes
Graduates
from the program will possess the following knowledge and skills:
- Proficiency
in written, verbal and non-verbal communication skills;
- Proficiency
in communication design, including Web site design and implementation,
graphics production and computer presentation skills;
- Proficiency
in industry-standard communication software tools;
- A knowledge
of team-building skills and demonstrated proficiency at teamwork
within a business environment.
First year
- Communications
requirement
- ENG
110, 111 and/or 112 (3-6)
- General
studies
- Social
and behavioral sciences elective (3)
- Basic courses
- MATH
120 or 122 (3-5)
- CS
101 (3)
- VCT
203 (3)
- Technical
core
- CAT
191 (3)
- CST
181 (3)
- VCT
204 (3)
- Core elective
(chosen in consultation with adviser) (3)
- CST
281
(3)
- MIS
200 (3)
- VCT
208, 282, or 308 (3)
- Tools elective
(see adviser for current list) (2-6)
Second
year
- Communications
- ENG
388 (3)
- IPC
102 or 306 (recommended) (3)
- General
studies
- Humanities
elective (3)
- Natural
sciences elective (3)
- Business
elective (select one) (3)
- Technical
core
- BAT
205 (3)
- CAT
251, 291 (6)
- Core elective
(see above) (6-9)
- Tools elective
(2-3)
Tools electives are 2-3 credit hour courses designed to give
students experience working with communications hardware and
software. Each semester tools courses will be offered in areas
such as desktop publishing, multimedia systems, web site programming
and computer desktop presentations. A total of 4-9 credit hours
of tools electives are required for graduation.
