+ Retail Management

(Admission suspended 8/27/01)

The major in retail management prepares an individual to serve at mid-management levels in retailing organizations and to provide sales and marketing services appropriate to the needs of the consumer.

A sequence of courses in total quality leadership, resources management, business economics, business communications, accounting, marketing and retail management, psychology and professional selling, together with an optional field experience, provide students with a comprehensive background in the area of retail management.

Learning Outcomes

Graduates from this program are expected to achieve the following:

• A general understanding of retail management, including sales management, marketing and advertising;
• The ability to apply management and marketing theory in retail world settings.

First year

• General education
  
  • ENG 110, 111 and/or 112 (3-8)
  • IPC 102 (3)
• Basic courses
  
  • MATH 120, 122, or 126 (3-5)
  • MIS 200 (3)
• Core courses
  
  • BAT 102, 201, 205 (9)
  • ECON 202 or 203 (3)
  • BAT 209 or MGMT 305 (3)

Second year

• General education
  
  • General education electives (9)
• Basic courses
  
  • STAT 200, BUSE 101; or STAT 211, 212 (6)
  • BA 203 (3)
• Core courses
  
  • ACCT 221 (3)
  • BAT 204 or MKT 300 (3)
  • BAT 280 (3)
  • BAT 208 (3)
  • Finance elective (3)