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AEJMC honors Louisa Ha for teaching excellence
BOWLING GREEN, O.—Dr. Louisa Ha, an associate professor of telecommunications at Bowling Green State University, was presented
the 2006 Barry Sherman Teaching Award in Media Management and Economics at the annual conference of the Association for Education
in Journalism and Mass Communication (AEJMC).
The Barry Sherman Teaching Award recognizes excellence and innovation in the teaching of media management and economics. Nominees
are required to submit examples of innovative teaching assignments and evidence of teaching effectiveness.
A specialist in media convergence and media management, Ha is the undergraduate coordinator and the faculty member responsible
for her department's media management focus area. At the undergraduate level, she has taught all courses in that area. For
the management curriculum, she developed a Media Sales and Promotion course, which was also offered as one of the department's
first Web-based courses.
Last fall, Ha taught a graduate-level course, Media Economics and Diversity. Out of the 14 graduate students in the course,
11 submitted abstracts to the AEJMC Mid-Winter Conference this year and 10 were accepted. Her research with graduate student
Lisa Marshall received the Second Best Faculty Paper Award at the Media Management and Economics Division (MME) paper competition
last year.
Ha also chairs the Emerging Media Research Cluster in the School of Communication Studies. Three of her Media Sales and Promotion
class students received National Media Sales Institute Fellowships. This year, she developed a new course in audience research
introducing students to audience theories and research techniques.
Ha contributed to the teaching of colleagues last year at AEJMC as the teaching-standards chair in the Media Management and
Economics division. In 2004, she organized a one-day, pre-convention workshop on teaching audience research for the association.
She also presented media management curriculum issues at the National Cable Television Association Academic Seminar.
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(Posted August 16, 2006 )
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