|
|
Dr. Louisa Ha, telecommunications, was presented the 2006 Barry Sherman Teaching Award in Media Management and Economics at
the annual conference of the Association for Education in Journalism and Mass Communication (AEJMC).
Dr. Louisa Ha |
A specialist in media convergence and media management, Ha is the undergraduate coordinator and the faculty member responsible
for her department’s media management focus area. At the undergraduate level, she has taught all courses in that area. For
the management curriculum, she developed a Media Sales and Promotion course, which was also offered as one of the department’s
first Web-based courses.
Last fall, Ha taught a graduate-level course, Media Economics and Diversity. “Out of the 14 graduate students in the course,
11 submitted abstracts to the AEJMC Midwinter Conference this year; 10 got accepted,” wrote telecommunications Chair Dr. Ewart
Skinner in nominating her for the award. “Dr. Ha also works closely with graduate students on collaborative projects. Her
research with graduate student Lisa Marshall received the Second Best Faculty Paper Award at the Media Management and Economics
Division (MME) paper competition last year,” he added.
Ha is also the chair of the Emerging Media Research Cluster in the School of Communication Studies.
She has helped steer students to various media management and sales careers. Three of her Media Sales and Promotion class
students received National Media Sales Institute Fellowships. This year, she developed a new course in audience research introducing
students to audience theories and research techniques.
Ha contributed to the teaching of colleagues last year at AEJMC as the teaching-standards chair in the Media Management and
Economics division. In 2004, she organized a one-day, pre-convention workshop on teaching audience research for the association.
She also presented media management curriculum issues at the National Cable Television Association Academic Seminar.
The Barry Sherman Teaching Award recognizes excellence and innovation in the teaching of media management and economics. Nominees
are required to submit examples of innovative teaching assignments and evidence of teaching effectiveness. The nominations
and teaching materials were judged by three eminent scholar-teachers in the field of media management and economics.
The award honors the memory of Barry Sherman, who, at the time of his death in May 2000, was Lambdin Kay Professor in the
Grady College of Journalism and Mass Communication at the University of Georgia. Sherman was director of the prestigious Peabody
Awards from 1991-2000. In 1995, the International Radio and Television Society Foundation named him a Stanton Fellow for his
"outstanding contribution to electronic media education."
|
|
