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Marketing & Communications

BGSU’s advertising campaign, “BG and You, Changing the World by Degrees,” was named Best of Show at the 2007 Addy competition sponsored by the Advertising Club of Toledo.

Communica Inc., a Toledo marketing, advertising and public relations agency, worked with the University's Office of Marketing and Communications to develop a campaign that utilizes “fine art” black and white photography coupled with whimsical illustration bracketed with the brand color of orange.

"BGSU has a vision and they've included us at every level. It's a true partnership that allows us to do great work,” said Pat Pencheff, creative director of Communica.

"Winning the Gold Addy Award in the mixed media category was especially gratifying,” said BGSU Marketing Director Fred Connor. “BGSU has a comprehensive marketing strategy, and we believe our creative execution is right on target."

To view elements of the BGSU Best of Show campaign, log on to www.bgsu.edu.

In addition to Best of Show, Communica took home eight other awards for BGSU projects, including two Gold and two Silver Addies for elements of the advertising campaign; a Gold Addy for the BGSU Web site Flash shows; a Silver Addy in the publication design category for BGSU Magazine; a Silver Addy for BGSU Web site design, and an honorable mention in the four-color brochure category for the 2007 BGSU Viewbook.

Gold winners in each category are automatically entered in the regional Addy competition, and those winners will go on to compete at the national level.