BOWLING GREEN STATE UNIVERSITY
February 9, 2009
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Louisa Ha

In her recent study, Louisa Ha concluded that PBS stations in Ohio are doing better than their commercial counterparts in their digital TV education efforts.

Education about DTV transition lacking in Ohio: BGSU researchers

Most commercial television stations in Ohio have promoted the transition to digital TV little beyond the minimum required by the government, nor have many of them localized information about the switch or explained it in sufficient detail.

Those are among the conclusions of Dr. Louisa Ha, acting chair of telecommunications, from her recent study of all 67 Ohio stations’ approach to the transition. Of those, 51 are full-power stations—the only ones required to turn off their analog signals, initially by Feb. 17 and now by June 12 with the delay recently approved by Congress.

Ha also found that noncommercial (PBS) stations are doing better in their educational efforts, as well as in the number of digital channels they’re already offering to viewers who have a digital TV or a converter box.

Ha’s research coincides with a study by her telecommunications department colleague, Dr. Sung-Yeon Park, on DTV readiness of Ohio residents and of viewers of WBGU-PBS in particular.
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