A consistent identity is essential in establishing a strong institutional presence in our community, our state, our country
and the world. To ensure consistency, I have asked the Office of Marketing & Communications to develop this official set of
graphic standards by which we can visually define ourselves. The Graphic Standards Manual provides an identity program for
Bowling Green State University in visual communication. Each University area that produces visual communications is expected to comply with this policy.
While the manual outlines new and important standards to follow, it still leaves ample room for flexibility and creativity.
I ask that every administrative and academic area comply with these standards so that BGSU is readily identified in a clear
and consistent manner. This manual answers some of the most frequently asked questions about graphic standards. If further
assistance is necessary, please contact BGSU’s Office of Marketing & Communications at 419-372-2716.
