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ABSTRACT
BGSU has collected survey data to profile the
characteristics, attitudes, values, and future goals of the new first year
students at the main campus since 1973. This report
provides an overview of the thirty years of data from the
survey, highlighting the significant changes over the time and discussing
the impact that these changes may cause.
BACKGROUND AND METHODOLOGY
Bowling Green State University has collected descriptive
information about its new first year students since 1973. This was done via the
"Freshman Survey" developed by Dr. Alexander Astin and coordinated by the
American Council of Education/University of California at Los Angeles between 1973 and
1979 and between 1990 and 1995, the locally-developed "BGSU Freshman Survey"
administered between 1980 and 1989, and the locally-developed "BGSU First Year
Student Questionnaire" which has been used since 1997.
Although new questions are introduced in the survey
each year to reflect changing interests in the community, many of the survey items are
comparable across the thirty year interval and
they group into three areas: enrollment management-related information,
demographic information, and expectations and values information.
This report arrays trend information based on the survey
data of 1973, 1978, 1983, 1994*, 1998 and 2003. Significant
changes over time and their implications are also discussed.
The
results were analyzed by noting the percentages of participants who
provided various responses to each questionnaire item. Percentages may not
always sum to 100 due to rounding. Since new questions are
introduced in the survey each year to reflect changing interests in the
community, every question cannot be repeated each year.
* data of 1993 are not
available. ENROLLMENT MANAGEMENT
RELATED INFORMATION
Trends in enrollment management-related information
are presented in Table 1 through Table 5, Figure 1 and Figure 2.
First year students report applying for admission to a greater number of other
institutions besides BGSU in recent years than they did earlier
(see Table 1 and Figure 1).
While the majority (56%) of 1973 entering freshmen
applied to
no other college besides BGSU, only 27% of the 2003
entering freshmen did so. Despite more than half of the first year students indicated that they have been admitted to colleges other than BGSU (see
Table
2), the University is the overwhelming first choice among colleges to attend (see
Table 3).
Table 1. How many other colleges besides BGSU did you apply to?
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| none |
56 |
42 |
34 |
29 |
29 |
31 |
27 |
| one |
24 |
21 |
28 |
27 |
23 |
25 |
24 |
| two |
13 |
19 |
22 |
22 |
23 |
22 |
22 |
| three or more |
7 |
19 |
16 |
23 |
25 |
22 |
27 |
Table 2. How many other colleges besides BGSU admitted you this year?
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| none |
49 |
13 |
NA |
31 |
NA |
39 |
28 |
| one |
28 |
37 |
NA |
30 |
NA |
31 |
30 |
| two |
15 |
27 |
NA |
20 |
NA |
17 |
20 |
| three or more |
7 |
22 |
NA |
18 |
NA |
13 |
22 |
Table 3. Among colleges to attend, was BGSU your…
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| First choice |
NA |
84 |
82 |
77 |
83 |
85 |
82 |
| Second choice |
NA |
15 |
16 |
20 |
15 |
14 |
16 |
| Third choice or less
|
NA |
2 |
2 |
3 |
2 |
2 |
3 |
Table 4 below shows the most important
reasons why people chose to go to college in general. While a few items on
that table showed little variation over the thirty years interval, the rest
showed pronounced changes. For example,
the percentages of entering freshmen who
note that a very important reason for them to go
to college is "to gain a general education
and appreciation of ideas" declined between
the 1970s and the mid-1990s, but increased between 1994 and 2003 (see
Figure 2). During the same period of time, however, the
trends of going to college in order "to be able to
make more money" and "to be able to get good job" went the
opposite way (see Figure 2). In addition, the number of students
who stated that a very important reason to attend college
are "to learn more about things that interest me" and "I wanted
to get away from home" has steadily increased since 1978.
Despite the changes in individual items
from time to time, "to learn more about things that interest me", "to
gain a general education & appreciation of ideas",
"to be able to get a better job", "to meet new and interesting people",
"to be able to make more money", and "to prepare
for a professional career" remained the top five important reasons for most
BGSU first year student to attend college in general.
Table 4. How important were each of the following in your decision to attend college in general?
(Percent "Very Important")
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| To prepare for a professional career |
NA |
NA |
NA |
NA |
NA |
93 |
92 |
| To learn more about things that interest me |
NA |
70 |
72 |
74 |
75 |
74 |
80 |
| To gain a general education & appreciation of ideas |
NA |
66 |
66 |
63 |
55 |
64 |
71 |
| To be able to get a better job |
NA |
78 |
84 |
86 |
85 |
83 |
68 |
| To meet new and interesting people |
NA |
64 |
66 |
67 |
NA |
NA |
60 |
| To be able to make more money |
NA |
55 |
63 |
68 |
75 |
69 |
55 |
| To make me a more cultured
person |
NA |
30 |
NA |
NA |
34 |
43 |
46 |
| I wanted to get away from
home |
NA |
10 |
15 |
17 |
20 |
24 |
37 |
| To improve my reading and
study skills |
NA |
34 |
38 |
35 |
34 |
35 |
36 |
| My parents wanted me to go |
NA |
27 |
20 |
22 |
30 |
31 |
26 |
| A mentor/role model
encouraged me to go |
NA |
NA |
NA |
NA |
10 |
19 |
18 |
| To prepare for
graduate/professional school |
NA |
31 |
32 |
41 |
45 |
NA |
NA |
As for the reasons why students decided
to attend BGSU in particular, the University's academic reputation and
programs, the friendly and safe community, and BGSU's job or
graduate
school preparation were considered more important than other
factors on the
survey list (see Table 5.) The percentage of entering freshmen who indicated
that a "very important" reason to attend BGSU is "I was offered financial
assistance" increased steadily between
1973 and 2003.
Table 5. How important were each of the
following in your decision to attend BGSU?
(Percent "Very Important")
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| BGSU's graduates get good jobs |
NA |
NA |
NA |
NA |
43 |
63 |
72 |
| my BGSU visit was pleasant and friendly |
NA |
NA |
NA |
NA |
NA |
55 |
65 |
| BGSU offers
unique educational programs |
NA |
NA |
NA |
NA |
NA |
52 |
65 |
| BGSU's academic
reputation |
65 |
55 |
63 |
66 |
54 |
53 |
63 |
| BGSU takes
student safety seriously |
NA |
NA |
NA |
NA |
NA |
42 |
57 |
| BGSU is in a
small and safe community |
NA |
NA |
NA |
NA |
NA |
47 |
56 |
| BGSU has an
attractive campus |
NA |
NA |
45 |
46 |
NA |
39 |
53 |
| BGSU's
graduates gain admis. to top grad/Prof schools |
NA |
NA |
NA |
NA |
17 |
49 |
53 |
| the reputation
of BGSU's faculty, staff, and students |
NA |
NA |
NA |
NA |
NA |
42 |
48 |
| BGSU's social
reputation |
NA |
NA |
27 |
28 |
25 |
36 |
44 |
| I wanted to
attend a school of BGSU's size |
NA |
NA |
23 |
25 |
40 |
40 |
43 |
| Cost of tuition
at BGSU |
25 |
17 |
38 |
37 |
32 |
33 |
35 |
| BGSU's rankings
in national magazines |
NA |
NA |
NA |
NA |
NA |
28 |
29 |
| I was offered
financial assistance |
8 |
8 |
13 |
15 |
16 |
33 |
29 |
| I wanted to
live near home |
NA |
NA |
NA |
NA |
13 |
23 |
14 |
| A friend
suggested attending |
NA |
7 |
21 |
20 |
10 |
13 |
13 |
| BGSU contacted
and recruited me |
NA |
NA |
NA |
NA |
NA |
NA |
9 |
| A teacher
advised me |
6 |
3 |
3 |
3 |
3 |
11 |
8 |
| My relatives
wanted me to come here |
6 |
4 |
7 |
8 |
5 |
12 |
8 |
| A high school
guidance counselor recommended BGSU |
NA |
NA |
6 |
5 |
4 |
NA |
7 |
DEMOGRAPHIC INFORMATION
The majority of entering BGSU freshmen consistently reported that their
home is between 101 and 500 miles from BGSU (Table 6).
A Bachelor’s Degree in education (teacher or
administrator), business, other,
and undecided remained the most popular occupational choices of first
year students across the thirty year interval
(see Table 7 and 8). The percentage of freshmen who
plan to obtain a master's degree at BGSU has steadily increased since early
70s, from 14% in 1973 to 26% in 2003.
Table 6. How many miles from BGSU is your permanent home?
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| 10 or less |
3 |
3 |
3 |
NA |
3 |
3 |
4 |
| 11 to 50 |
19 |
21 |
18 |
NA |
22 |
23 |
19 |
| 51 to 100 |
22 |
23 |
18 |
NA |
20 |
18 |
23 |
| 101 to 500 |
54 |
52 |
60 |
NA |
53 |
54 |
49 |
| over 500
|
3 |
2 |
2 |
NA |
3 |
2 |
5 |
Table 7. Your Probable
Occupation (more than 5% of respondents)
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| Teacher or administrator |
20 |
12 |
NA |
NA |
17 |
18 |
28 |
| Other |
7 |
8 |
NA |
NA |
8 |
11 |
13 |
| Business |
18 |
21 |
NA |
NA |
12 |
12 |
11 |
| Undecided |
11 |
9 |
NA |
NA |
16 |
17 |
9 |
| Actor, artist, or musician |
5 |
6 |
NA |
NA |
5 |
5 |
5 |
| Accountant |
NA |
8 |
NA |
NA |
5 |
|
5 |
| Writer or journalist |
NA |
|
NA |
NA |
|
|
5 |
| Unemployed |
|
NA |
NA |
NA |
NA |
6 |
|
| Therapist |
NA |
|
NA |
NA |
9 |
5 |
|
| Computer programmer or
analyst
|
NA |
5 |
NA |
NA |
|
|
|
| Lawyer |
5 |
|
NA |
NA |
|
|
|
Table 8.
The Highest Degree You Plan to Obtain at BGSU
| |
1973 |
1978 |
1983 |
1988 |
1994 |
1998 |
2003 |
|
% |
% |
% |
% |
% |
% |
% |
| Associate or
equivalent |
3 |
2 |
1 |
6 |
1 |
NA |
NA |
| Bachelor's |
77 |
76 | |