+ Sport Management
237
Eppler Center, 419-372-2876
Sport
management offers these specializations: sport
communication, sport marketing, and sport enterprise.
Refer to the division for matriculation requirements.
This degree program is designed to be completed
in 9 semesters.
Learning
Outcomes
Upon
completion of the baccalaureate degree, students
in sport management are expected to:
- Explain
that sport is a microcosm of society and is
influenced by cultural traditions, social
values, and psycho-social experiences;
- Explain
the concepts of management and leadership
and describe the various skills, roles, and
functions of sport managers;
- Identify
and explain moral issues related to sport
in its intrinsic and extrinsic dimensions;
- Apply
fundamental marketing concepts to the sport
industry and understand sport as a product,
and those unique aspects of the sport consumer
and product markets;
- Apply
and evaluate principles of interpersonal communication,
mass communications, public relations, and
interaction with the public, particularly
related to sport agencies;
- Explain
why budget and finance is a critical component
of all sport-related industries and evaluate
economic principles related to sport's fit
in the national economy;
- Explain
the legal concepts within the sport workplace
and evaluate the role of sport governance
agencies, including their authority, organizational
structure, and functions.
These
learning outcomes are based on the requirements
of the program approval standards established
by the National Association for Sport and Physical
Education and the North American Society for
Sport Management (NASPE/NASSM). The standards
are available in Sport Management Program
Standards and Review Protocol (2000): www.aahperd.org/NASPE.
Sport
Communication specialization
— click 
for 2009-2010 course requirements
Students who select the sport communication
specialization are preparing for careers such
as sport journalists, sport information directors
in intercollegiate athletics programs or athletic
conference offices, or work in public/community
or media relations with professional teams.
Sport
Marketing specialization
—click
for 2009-2010 course requirements
Students who select the sport marketing specialization
are preparing for careers such as account executives
for professional teams, sales representatives
for sporting goods companies, or marketing directors
in intercollegiate athletics programs, conference
offices, governing bodies, or in professional
sport.
Sport
Enterprise Specialization —click
for 2009-2010 course requirements
Students who select the sport enterprise specialization
are preparing for careers such as professional
sport administrator, corporate administrator
of sporting events, tournament director, college/university
athletics director, business manager, fundraising
administrator, or sport facility manager.
Consult
the program office for internship requirements.
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