+ Marketing
Department
of Marketing
234 Business Administration, 419-372-2041
Purpose
Marketing students develop a variety of skills
and interests as they learn about the analytical
science of marketing and acquire an appreciation
for the creative art of marketing practice.
Students learn theories and practices about
how products, services, and ideas are developed,
distributed, priced, and promoted by a variety
of business, nonprofit, and government organizations.
They consider social, ethical, and legal issues.
Marketing
students can choose from a broad array of
careers and fields such as sales, retailing,
advertising and promotions, public relations,
product management, marketing research, services
marketing, and social and government services.
The
quality of the marketing program is enhanced
by learning opportunities outside of the classroom.
For example, students can participate in the
BGSU Collegiate Chapter of the American Marketing
Association, the BGSU Sales Competition, as
well as in internships and cooperative education
positions.
BSBA
general degree requirements
Students completing the marketing specialization
must complete University,
general
degree, admission
course, and business
core requirements for the BSBA degree,
including admission
to the BSBA program.
Marketing
specialization requirements (21 hours)
— click 
for 2009-2010 course requirements
- Grade
of "C" or better in MKT
301 to enroll in advanced marketing courses
- Grade
of "C" or better in each course
taken as part of the specialization
- MKT
302, 320
- Four
courses (12 hours) from MKT
350, 400, 405, 410, 412, 415, 416, 421,
425, 430, 435, 440, 442, 445, 455. One of
the four courses may be selected from:
- MKT
460 (normally taken in the last semester
of the senior year; prerequisites are grades
of "C" or better in both MKT
302 and 320.)
Students are strongly encouraged to meet and
maintain contact with their marketing faculty
advisors throughout the program of study.
