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By Kevin Stone |
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Amanda Wingo |
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Tim Stanfield |
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The current promotion for PBS throughout the
country is Be More… |
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There are several different Be More…ads and for
the 60+ campaign we came up with the phrase Be More…Youthful. |
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This phrase is the basic idea for the show 60+
shown on PBS |
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The program sixty plus is designed to give
seniors a feeling of youth and to help make them more active. |
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The shows target audience is of course seniors
60 years and older, it is a locally shown program that is hoping to get
nationally syndicated. |
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The program has shown seniors everything from
how to stay youthful by working out, to sex after 60. |
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Health |
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Family |
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Hobbies |
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Travel |
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Financing |
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Entertainment |
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The goal is to promote this show to seniors, not
only for entertainment values but also as an educational program to help
seniors become more youthful, or remain youthful and to be able to show
them the content of the program. |
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Our promotion is Be More…Youthful. To show this we want wanted to create
ads for television, radio, and also produce posters and table top ads. |
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The television ad will show seniors being
active. Not typical shots of
seniors in the doctors office, but seniors jogging, lifting, playing sports
(i.e. Golf, Bowling, Horseback Riding), and socializing with friends and
family. |
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The ad would also have music identifiable to
seniors but would also be fast paced to show a more youthful side, and
exemplify the purpose of the 60+ program. |
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The Ad would run on cable television stations
that are frequently watched by seniors 60 years and older, to enable us to
catch as many seniors as possible |
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The radio ad would be seniors talking about
being youthful, or current activities that help them feel more youthful. |
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Also fast pace music from there generation would
be played underneath the commercial again to exemplify youth, more
particularly their own youth. |
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The ad would be placed on radio stations
frequently listened to by seniors |
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Senior #1 - Life Doesn’t end at 60, 60+ shows us
how its really just the beginning! |
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Senior #2 - It strives to educate seniors about
being more active. |
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Senior #3 – 60+ helps seniors to learn how to
live a healthy and happy life! |
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Narrator – So join us on Thursdays at 10:30pm on
Channel 27 |
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The table top, and poster ads would be simple,
and show a picture of seniors doing something active in the background, and
on top would be print information about the show. Past program content, the goal, the time and station as well. |
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All of these ads would embody the phrase Be
More…Youthful and contain information that would be informative, and
catching to seniors 60 years and older. |
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Notes