Notes

Outline

Digital Video Streaming Service (DVSS) Faculty Promotion Campaign

Group Members Jen Myers Kurt Krejny Sam Pietrangelo

BGSU Cable TV Programming Mission Statement Bowling Green State University has the use of cable channel 6 under agreement with Time Warner Television Corporation. As provided by contract, BGSU programs channel 6 exclusively for non-commercial educational and informational purposes. BGSU will transmit cable channel 6-television programming that is dedicated to enhancing the educational mission of the University.

Digital Video Streaming Service: DVSS is a replacement and upgrade to the former closed-circuit TV system. Television Learning Services is now able to stream to your classroom, desktop, or residence hall high quality video assets using the Universities Gigabit Ethernet. New features to the DVSS system include the ability to play, rewind, and fast-forward the video from your classroom or desktop, and the to reserve video assets for preview or playback from your computer.

How Do I Use the DVSS? The Following Video links will show you how to use the DVSS: Search for and schedule programs for classroom use Search for, schedule and view programs for classroom use Search for and schedule programs for residence hall cable T.V. Operate the Set Top Box in the classroom

Office/Lab Desktop Requirements To view video on your computer desktop in your office or in a computer lab, your computer needs to have the following software involved: Macintosh: Internet Explorer 5.1 of greater of Netscape Communicator 4.7 or greater, or Apple QuickTime 6.0 PC: Internet Explorer 5.0 or greater, Apple QuickTime 6.0

DVSS: The Classroom, Computer Desktops, and Reserve Room: Computer users connected to the University network can access DVSS to view and schedule programs from the TLS videotape library, headphones are required in computer labs. The primary purpose of DVSS is to transmit instructional television programs from WBGU-PBS via the BGSU network infrastructure to most classrooms on campus. Not all classrooms are wired or equipped with television receivers and set top boxes. Study carrels located in the reserve section of the Jerome Library are connected to DVSS and can be used by individuals for viewing programs from the TLS videotape library.

Copyright Information A television program may not be recorded at home and used at school. A videotape rented from a video store and marked "For Home Use Only" may not be shown at school. A purchased videotape may be used in at school only for face-to-face instruction by an individual teacher. Off-air recordings within schools are permissible only upon the written request of an individual teacher for classroom instructional purposes. Under "Fair Use Guidelines", the above recording may be shown to students no more than two times within 10 days of the broadcast date, the second showing may only be for instructional reinforcement. Faculty or students are not allowed to record programs at home and bring them to school for viewing in the classroom.

Target Audience Definition BGSU Faculty and Staff which already use some form of technology to aid in the teaching and learning process are the target audience for DVSS. Faculty and Staff willing to adopt new technology and use it in the classroom as a teaching aid.

Promotional Objectives Increase the awareness of DVSS among faculty, staff, and student body of BGSU. Increase the usage of DVSS among faculty, staff, and student body of BGSU. Inform faculty, staff and students the how easy DVSS technology can be accessed and how they can benefit from using it.

Promotional Strategies We decided an acquisitive strategy would work best for DVSS because the target audience (faculty and staff already using technology) may be unaware of DVSS. Illustrate how DVSS is easy to use and beneficial to faculty and students through demonstration workshops scheduled throughout each semester.

Promotional Materials Send informational e-mails to all faculty and staff who use Instructional Media Services (IMS) or Television Learning Services (TLS). The e-mail will include a brief description of DVSS, how to use DVSS, and the link to the TLS website if they have further questions. Mail a newsletter to college departments explaining DVSS and the benefits of using the service in and out of the classroom. Place promotional pamphlets in the IMS (Instructional Media Services) office. Include a ‘User Testimonial’ section on DVSS website to promote faculty use.

Promotion Action Plan Timeline Present – Summer ‘03: Heavily promote to those faculty and staff who already use some sort of technology in the classroom. - Those who already use technology are more likely to use DVSS. Fall ‘03 - Future: Eventually the target audience will expand. Target those who are not familiar with technology or DVSS.

Program Effectiveness Evaluation It is crucial to get the faculty to utilize the technology, so they can pass the information to students. Students will most likely be introduced to DVSS by their teachers, and will use it if instructed to do so for a class or project. Word will spread quickly among departments and colleges that use DVSS, encouraging others to use it. As with most new technology, it may take some time for faculty and students to integrate DVSS into their course curriculum and studies.