Notes
Outline
Operation 60+
Adam Spriggs
Ed Stahleker
Tito Sierra
Target Audience Definition
55-Deathbed
3500+ in BG*
17,463 in Wood Co.^
^-according to factfinder.census.gov
*-according to oh.profiles.iastate.edu
Target Audience Cont.
Attend
VFW
       Parades
       Monte Carlo
       Flea Markets
       Church
       Elks, Moose, A.L.
       Dine Out Often
Needs and Interests
Entertain
Educate
Feel Included
Display Talents
Share Thoughts
Be Informed
Promotional Objectives
Increase Viewership of 60+ Audience
Increase awareness of program outside of target audience
Time slot
Attract Volunteers
Promotional Strategies
Sponsored Bingo Nights
    Knights of Columbus
    VFW
    Rest Homes
Promotional Placemats In Area Restraunts
Promotional Materials
Direct Mail
Billboards
Stands at Flea Markets, Parades,
Station Promos
Moose, Elks Lodge
Newspaper Features
Underwriting for Lawrence Welk
Promotional Event
American Legion
Spaghetti Dinner
Bingo with 60+ prizes
Oldies Station
Physical Reminder
Program Information
How To Get Them To The Dinner
Attend a local bingo night
Set up a stand at a flea market
Tape the dinner for broadcast
Local newspaper advertising
Timeline
December 02
Placemat Promotions
Newspaper Features
January 03
-60+ New Year’s Party
-Sponsor Bingo Night (Church, Casino Windsor)
Timeline
June – August 03
-Attend Flea Markets
-March In Parades (Memorial Day, July 4th)
-Re-run Shows From Previous Season
-60+ Tour Bus
September 03
-Crochet Day Premier For New Season
Program Effectiveness
Ratings
Share
Volunteer Participation
Community Feedback
Event Participation
Programming Survey