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Michelle Rendine |
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Jared Perez |
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Cheryl Names |
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Victoria Nielsen |
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The graph represents the ratings from 9/13/03
to10/27/03. |
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Higher ratings of .50+ come from women that are
ages 18-34. |
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Women may show higher numbers, however, men
frequent the show most during Mon., Tues., Weds., and Thurs. |
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Women dominate Fri., Sat., and Sun. |
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Sunday is the day with the most .50+ ratings. |
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We surveyed random participants between the ages
of 18-34 |
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Questions included in the survey: |
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Do you have cable TV? |
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Do you watch E! |
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Have you ever seen Celebrities Uncensored? |
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Have you ever seen promotions for Celebrities
Uncensored? |
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Surveyed a group of people between the ages of
21-36 |
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70% of
our survey showed that these people have watched the show |
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the last
30% did not have cable |
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Things
they liked about the show: |
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celebrities used |
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the bad
things that happen to the paparazzi |
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seeing
celebrities bothered |
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Things
they did not like about the show: |
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think celebrities should be left alone |
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Of the
people that didn’t see it what they do not like: |
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not
interested in the genre |
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Frequency |
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Develop a larger awareness of the show. |
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Obtain a bigger viewing audience. |
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External advertising such as radio spots and
magazine ads. |
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Internal advertising such as station promos and
the E! website. |
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Create and promote a more stable schedule. |
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By regulating airtime, viewers become familiar
with schedule. |
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Loyal Viewers will be more likely to appointment
view. |
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Acquisition campaign |
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Promotional Theme: Guilty Pleasure |
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Everyone likes to watch it nobody likes to admit
it |
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Promotional Media to be used: |
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Radio |
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Television |
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Internet |
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Trade Magazines |
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Merchandising/Promotional products |
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Television commercial: |
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30 sec commercial spot |
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NARR:
Come watch your favorite Hollywood stars battle the paparazzi |
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VIDEO:
various clips of Hollywood stars such as the Hiltons, Tom Cruise,
Jennifer Aniston etc.. |
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5 seconds for each clip |
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Conclusion:
Fade to black picture of Celebrities Uncensoredà screen to “Join E and Indulge in the
Guilty Pleasures” |
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Radio commercial: |
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30 sec radio spot |
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(Audio): A music jingle that is comprised of
lyrics involving your favorite Hollywood stars that can be seen on
Celebrities Uncensored. |
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Trade Magazine Ad (Full Page): |
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NAUGHTY AD |
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Internet advertisement promoting the program. |
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Internal advertisement through E!’s website. |
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It will promote the guilty pleasure slogan and
gift pack |
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It will provide consistent times as to when the
show will air. |
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You will also be able to purchase merchandise
and gift packs online. |
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Celebrities Uncensored Guilty Pleasures gift
pack |
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Package containing: First Season of Celebrities Uncensored on either DVD/VHS,
Disposable Camera, Celebrities Uncensored Beer Mug, and Nestle Chocolates. |
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Cost will be $25 retail/$15 to produce |
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It will appeal to the target audience covering
the guilty pleasures of both men and women. |
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IT IS THE UNISEXUAL GIFT! |
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Spring: Trade Magazines, Merchandising, TV,
Teasers, Internet |
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Summer: Merchandising, Trade Magazines, Promos,
Teasers, Internet |
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Fall: Merchandising, Television, Promos,
Teasers, Fillers, Trade Magazines |
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Winter: Internet, Merchandising, Radio, Teasers,
Fillers |
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We will be able to target our audience
demographic. |
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We will be obtaining income from our
merchandising campaign. |
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The Ratings of the show will eventually
increase. |
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Overall, people will continue to get excited
about the program. |
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Notes