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Audience research was done as a survey. |
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The participants in the survey were selected
carefully to fit the targeted audience of the show (adults 18-45). |
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The participants are females and males between
the ages of 18-41. |
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Q1: |
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Overall, perception of the show |
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Q2: |
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How do you like |
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E. L
Woody Paparazzi (Photographer)? |
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Q3: |
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How do you like the narrator of the show? |
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Q4: |
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Compared
to other shows, how good is this one? |
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Q5: |
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Will you watch it again? |
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Make
potential audiences aware of Celebrities Uncensored’s unique content by : |
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A)
Emphasizing the reality of the show |
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(nothing staged) |
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B) Distinguishing between Tabloids and the |
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content of the show (no lies or fabricated |
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stories) |
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Build
Name recognition and awareness |
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Acquire
more of an audience for the |
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show by : |
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A) Creating a controversial Image. |
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B) Showing popular stars in the show |
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biz. |
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Promoting schedule and airing time. |
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Acquisition campaign |
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Straightforward, emphasizing the show’s unique
content |
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Combination of Internal and External Promos |
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Combination of media outlets |
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30 Second Radio Spots (external) |
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TV Commercials (Internal) |
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Internet Ads (Internal and External) |
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Print Ads (External) |
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Dual sides of celebrities |
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Insider information |
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“Unruly, Untamed, Uncontrolled, Unleashed, and
UNCENSORED!” |
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“See how your favorite celebrities act on OUR
cameras!” |
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Late Summer: |
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heavy promotional campaign to promote |
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new
season. On air promos especially on |
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E!. |
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Make it visual on E! Home page. |
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Ads in magazines targeted toward entertainment
fans. |
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Fall season: |
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Heavy on air campaign on E! and other
entertainment channels. |
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Full page ads in magazines. |
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Internet promotions. |
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Winter season: |
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Radio spots |
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Continue with on air and internet promotions |
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Spring and early Summer: |
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Less
promotion. |
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Some on air promos and magazine ads. |
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Radio Spot: |
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20 sec. Show sound bite |
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ANNC: Celebrities, Unruly, Untamed, |
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Uncontrolled, Unleashed, |
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and…UNCENSORED. See how your |
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favorite celebrities act on OUR camera. |
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Celebrities uncensored only on E! |
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Entertainment Television. |
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TV. Spot: |
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Flash Bulbs going off. |
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30 seconds of show footage, w/voice over. |
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V.O= Unruly, Untamed, Uncontrolled,
Unleashed…UNCENSORED |
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series of fast moving clips from show |
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SLATE= Celebrities uncensored, only on E! |
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V.O= see how your favorite celebrities act on
our camera. Celebrities uncensored only on E! |
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Internet Spot: |
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Flash words Unruly, Untamed, Uncontrolled,
Unleashed, Then UNCENSORED. Then flash on celebrity picture, then a slate
w/ show name, and air time on it. |
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- Can be used as a flash page, banner, or
pop-up. |
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Magazine Ad: |
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(full
page Ad) |
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Untamed (celebrity picture) |
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Unruly
(celebrity picture) |
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Uncontrolled (celebrity picture) |
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Unleashed (celebrity picture) |
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UNCENSORED (BIG picture w/ very angry Celebrity) |
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celebrities uncensored only on E1 |
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Notes