TCOM453
Media Sales and Promotion
(updated on May 18, 2005)
Syllabus
| Assignments|
Group Project Showcase|Presentation
Skill |Market
Research|Trade
Press|
Trade
Asso | TV
Ad representatives| TV
Station Groups|Media
references| Business
Prospecting |WFAL|Web
Ad Representatives||Web
Audience| Dr. Ha's
Home Page|
Assignments
PBS Group Project Showcase*
* Use Internet Explorer to view the slide presentations
Pressentation Skills
Market Research/Statistics
Major Cable Networks(number of subscribers as of 12/2003)
- A&E (87,700,000)
- AMC (85,000,000)
- BET (78,000,000)
- C-SPAN (87,800,000)
- Cinemax (39,000,000)
- Comedy Central
(84,800,000)
- CNBC (86,200,000)
- CNN (88,200,000)
- Discovery Channel
(88,600,000)
- Disney (84,000,000)
- E! Entertainment
(84,000,000)
- ESPN (88,400,000)
- Food(82,000,000)
- ABC Family
(Formerly Fox Family) (86,800,000)
- History
Channel (85,800,000)
- HBO (39,000,000)
- Home and Garden (86,000,000)
- LIFE (Lifetime
TV) (87,500,000)
- MTV (86,700,000)
- Nickelodeon (87,900,000)
- Sci-Fi Channel (83,000,000)
- Showtime
(34,800,000)
- Spike TV (87,200,000)
- TBS
(88,100,000)
- TLC (The Learning
Channel)(87,000,000)
- Travel Channel
(74,900,000)
- TNT (88,200,000)
- USA (88,100,000)
- VH1 (86,300,000)
- Weather Channel
(87,500,000)
Useful Links
Trade Press
Advertising Age
A weekly magazine on the advertising and media industry
with plenty of industry statistics and news.
Bizjournals.com
Sales and business columns of local newspapers in the U.S.
Broadcasting
and Cable
A weekly magazine published by Cahners Publishing and read
by executives of television and radio stations, networks, cable operations
and allied fields.
Broadcasting & Cable covers virtually every TV station,
every major market radio station, major cable operations and all key regulations
and legislators
Cable World
A weekly news and analysis magazine for the cable TV industry.
It provides data to executives for staying abreast of technological changes
and competitive
challenges -- while staying within budget.
Futon Critics
A resource for television advertising rates, prime time television
schedules and shows in production.
Media Central
An online resource for television, cable, radio and direct
broadcast satellite media executives published by Cowles New Media featuring
Media Daily, Direct Newsline and Cowles Business Media Publications.
Media Life Magazine
An online daily news source about media industry
Media Week
A weekly magazine that covers advertising business and management
issues of commercial media
Multi-Channel News
The current week's important news to the cable television
and telecommunications industries both domestically and internationally.
PK Baseline
Comprehensive online information services for the entertainment
and media communications industries. Subscribers can access: credits, synopses,
awards and more for over 50,000 films, TV series,
specials and made for TV movies, current production details, personnel listings,
addresses and phone numbers of thousands of companies
and corporate players, current and archived editions of Paul Kagan's DBS
Report Newsletter, Variety, The Hollywood Reporter, Cable World magazine
and the newswires, box office estimates and actuals,
video rentals, production costs, print and ad costs.
Radio Ink Magazine
Radio's premier management and marketing magazine including
lists of 50 best radio managers and 40 most powerful people in radio.
Revolution
A magazine on business and marketing in the digital economy
Sales
and Marketing Management Magazine
A monthly magazine focuses on sales and marketing management
issues.
Selling Power Magazine
A magazine on sales management with tips on selling
Spots and Dots
The daily news of TV sales
Television Week
A weekly magazine that covers the programming business of
television in broadcasting, cable and syndication, including local stations,
broadcast and cable networks, direct broadcast satellite and the Web.
TV Spy
A web site listing hot topics in the TV industry with discussion
forum, job listings and professional service listings.
Variety
Variety is weekly magazine about news on the entertainment
industry published since 1905.
Zap2it (formerly Ultimate
TV)
Guide to What's Onscreen TV, Movies and the Internet.
Very good audience ratings information.
Media Sales and Marketing Trade Associations
Major TV station national sales representatives
Top 25 TV Station Groups (Rank) owned
44.5% of all U.S. TV Stations in 2001
Media References
Business Prospecting References
WFAL Audience Research Reports
Web Advertising Networks/Representatives
Web Audience Research
Copyright 2002-3
Louisa Ha