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“Wherever kids are, we are!” |
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President
of Nickelodeon, TNN, and TV Land |
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William Herbert Scannell III, youngest of 4 |
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Born and raised in Long Island, NY |
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Scannell’s: First family on the block to have a
colored TV |
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Boston College |
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- Degree in English and History |
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- Radio station: General Manager |
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After graduation: |
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-Moved back to NY |
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-Worked as Admissions Counselor at
Baruch College |
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Promotions coordinator, WHN |
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Promotions coordinator, Movie Channel, 1981 |
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Director of Programming, Movie Channel for 5
years. |
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Affiliate Marketing/Campaigns, Showtime, 1986 |
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Director of Programming, Nickelodeon, 1988 |
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- Responsible for development of special
shows |
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- Placed in charge of scheduling for
Nick at Nite |
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VP for Programming, Nickelodeon, 1990 |
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Executive VP for Nickelodeon |
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-SNICK |
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President of Nickelodeon/TV Land, 1996 |
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President of TNN, 2000 |
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Concept for SNICK (Saturday Night Nickelodeon) |
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1996 |
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-$350 million investment resulting in
building of Nicktoons Studio in Burback, Ca. & digital animation studio
in New York, NY. |
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-Production of most popular animated kid’s
shows in TV history: Rugrats, Hey! Arnold, SpongeBob SquarePants. |
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-TV Land: highest rated and fastest growing
cable network to launch within the past 6 years. |
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Movies: |
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-Clockstoppers (1996) |
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-Rugrats: The Movie (1998) |
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-Snow Day (2000) |
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-Rugrats in Paris: The Movie (2000) |
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-Jimmy Neutron (2001) |
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-The Wild Thornberrys (2002) |
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Redesigned Nick Jr. |
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Signed a licensing agreement with Matel (2000) |
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Repositioned TNN as Generation X-focused (2000) |
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-Four new adult-targeted cartoons (2003) |
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-Ren and Stimpy are back again |
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Updated technology |
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-Created Noggin (1998) |
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-Nickelodeon Games and Sports |
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Nickelodeon: #1 rated cable network for 6 years |
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CityKids Foundation |
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Education Foundation of CTAM |
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Help USA |
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International Radio and TV Society |
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“I think TV is made by people who are talented
and it’s the nature of the executive not to run the talent, but to allow
the talent to create and prosper, to create in many ways.” |
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“Personally, I want to make this a great place
where talent wants to work.” |
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“The key to staying #1, is keeping in touch with
the audience.” |
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“I like TV and that’s where to start. I liked it as a kid and I like it as an
adult and I try to know as much as I can about it.” |
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“It’s a great opportunity to get the company
moving, to break out, to get to the next big level.” |
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Chairman of MTV Networks Tom Freston says, “Herb
has taken Nickelodeon to the top.
It’s the only network that can make the claim of beating the
broadcast networks against a certain demographic.” |
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“He’s focused, strategic, very competitive,
and very determined.” |
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Nickelodeon’s Executive VP Cyma Zarghami says,
“He keeps his door open and he’ll talk to anybody.” |
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Nickelodeon
1515 Broadway 38 Floor
New York, NY. 10036
USA |
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Notes