Notes
Outline
George Bodenheimer
“The Man, The Myth, The Legend”
Presented By:
Bryan Flory
Bodenheimer’s Background
Education:  Denison Univ. 1980
B.A. in Economics
Family
Wife, a daughter (16), and two sons (13, and 12)
Where did marketing interests start?
Bartender at a local sports bar in Connecticut
Management Philosophy
“All we do is listen to our fans, and I think that works.  We listen to our fans and give our fans what they want.”
Career Goal:  To bring greater value to all of ESPN’s constituents: affiliates, advertisers, rightsholders, and ultimately consumers.
Bodenheimer’s Success
ESPN2 in Oct. 1993
Owns rights to four professional teams
Created ESPN Original Entertainment
assets to B.A.S.S.
ESPN Outdoors
ESPN Deportes
X-Games
ESPNEWS relaunch
ESPY Awards
Bodenheimer’s Honors
2001-- Sports Industrialist of the Year
1998-99--Named to the CableFax 100
1996--ESPN named Cable Marketer of the Year by Advertising Age
1995--ESPN awarded the C.A.B. for Network Affiliate Sales Achievement
Community Involvement
Cable in the Classroom
The V Foundation for cancer research
in memory of Jim Valvano
Cable Television Advertising Bureau
member of the Cable Programming Committee of the Museum of Television and Radio
Milestones On The Way To The Top
Jan. 1981--starts career in admin.
Mar. 1982--marketing rep. in Dallas
May 1985--marketing rep. in Chicago
July 1985--Nat’l Accts. Mgr.. in Denver
Feb. 1988--Dir.. of Affiliate Sales & Marketing in Chicago
July 1989--V.P. of Affiliate Sales & Marketing in Bristol, Connecticut
Milestones (cont’d)
June 1991--V.P. of Nat’l. Affiliate Sales in New York
Oct. 1993--Sr. V.P. of Affiliate Sales and Marketing in New York
Sep. 1996--Exec. V.P. of Sales and Marketing in New York
Milestones (cont’d)
November 19, 1996--President of ESPN
focus on domestic business
May 1, 1999--Sr. President of ESPN
focus on domestic and international operations