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President and CEO |
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CBS Television |
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CBS Entertainment |
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CBS News |
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CBS Sports |
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Paramount television stations |
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Born in New York, New York in 1949 |
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Graduated from Bucknell University in 1971 |
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Started an acting career at the New York’s
Neighborhood Playhouse |
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In 1985 started at 20th Century FOX
in a number of executive positions |
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Later became president of Lorimar Television |
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Warner Bros
later merged with Lorimar and Moonves took over as President |
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1995 joins CBS as president of entertainment |
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1997 promoted to President of CBS |
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1998 named President and CEO of CBS |
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Also in 1998, named co-chair of the Gore
Commission by President Clinton |
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“Hands – On” Experience |
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Studied to be an actor |
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He is a creative person by nature |
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Understands acting, writing, and directing very
well |
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He has a sense of what the audiences want |
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Very involved in production processes |
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Uses scheduling strategies very well |
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In 1999 CBS leaped from third to first place in
the Network standings |
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Had programming that appealed to the broadest
audiences |
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Made CBS #1 in many different categories for the
first time since 1994 |
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Developed highly rated shows such as “Everybody
Loves Raymond” and “Survivor” |
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Notes