The assignment
consists of both an oral presentation to class and a written report. Each
student will present to the class for five minutes on one of the media
tycoons listed below. If more than one student sign up for the same
tycoon, the assignment will be determined by drawing names. The written
report should be typed, double-spaced on font size 11 and within 5 pages
(The chronology can be single-spaced). Title page and reference pages are
not counted in this 5-page limit. As the difficulty of gathering information
for the tycoons varies, those marked with *** are considered the lowest
level of difficulty in gathering information and will be graded with higher
demand for source completeness and depth. You must include at least
one non-online source in your reference to be considered as complete
(see instructions on next page).
Presentation
and Report Structure:
1. Background of the tycoon (e.g., education, family, important
life experiences)- the path to media ownership/management
2. Review of the tycoon's management philosophy and achievements
of tycoon with a critique and lessons for learning
3. Chronology of the milestones of the tycoon's media career
with emphasis on the most recent activities and telecommunications industry
ownership
e.g.., Jan 1979 - xxxx worked at xxx as xxx (job title)
Mar1980 - xxxx founded xxx
media
May1991 - xxx purchased
xxx media
Note: Your milestone should have the latest job affiliation of the
tycoon at the time of writing the report. The chronology should be a separate
section at the end of the paper.
4. References (Written report only, in APA style, example listed
in the course web site).
List
of contemporary media tycoons
1. Online sources - trade press and business/popular press.
Most of the online sources can be found in the course web site. You can
also use web search engines and directories to find the company and individuals.
Some of the best web search engines can be found on Dr. Ha's home page.
Hoovers.com and Findarticles.com are ones where you
should start your research. The tycoon's company web site is also an excellent
source of info.
2. Print sources – print version of the trade press, business newspapers
and popular press listed in the course web site such as USA Today, The
Wall Street Journal and The New York Times. They are available
in the main library. You can use research databases such as ABI-INFORM
and Periodical Abstracts to locate them. You can also look up the
index pages of recent issues of the periodicals for the company and the
person and annual reports of the company. Ask the librarian for help
in looking up information about the company and the tycoon.
3. Interviews - if you could not find sufficient information about
the tycoon you selected from the above secondary resources, you can contact
the public relations department of the company for information about the
tycoon. If you plan to conduct any interviews, you MUST obtain their
consent by using the consent form provided in the course web site and finish
reading all your secondary sources prior to the interview.
Grading
|
|
|
|
Background
|
10
points
|
|
Management
Philosophy & Achievements
|
20
points
|
|
Chronology
|
10
points
|
|
Source
Completeness
|
10
points
|
|
Oral
Presentation
|
40
points
|
|
Total
|
90
points
|
ALL WRITTEN
REPORTS ARE DUE ON MARCH 1 REGARDLESS OF THE PRESENTATION DATE.