Instructor: Dr. Louisa Ha

Class Time:  MWF 2:30-3:20 p.m. West Hall 203

Office: West Hall 320

Office Hours: MWF 10:30 a.m.-12 p.m. and by appointment

Telephone/Voice-mail: (419) 372-9103

E-mail: louisah@bgnet.bgsu.edu

Home page: http://www.bgsu.edu/departments/tcom/faculty/ha/home.htm

Course Objectives

1. To learn how to develop all major media advertising sales tools such as rate cards, sales proposals and the techniques to boost advertising sales for the media
2. To understand the procedures involved in the planning and execution of promotional materials for various media
3. To learn how to balance the financial goals of media with media's social responsibility.
4. To develop problem-solving and presentation skills required in media sales and promotion careers

Shane, Ed. (1999). Selling Electronic Media.  Focal Press.
Eastman, Susan Tyler, Douglas Ferguson and Robert A. Klein (2002 eds.). Promotion and Marketing for Broadcasting, Cable and the Web, fourth edition. Focal Press.

Course Structure

The 3-day week is assigned for different purposes. The Monday and Wednesday classes are for lectures and class discussion of course materials. The Friday classes are mostly a review and working session, generally consisting of talks given by guest speakers, group project meetings, and case studies.

Scholastic Honesty

Except the group project and case discussions, all assignments or exams must represent individual effort. An individual who copies from another individual's work will automatically receive a grade of F for this class.

You will not be granted any makeup's for your quizzes, exams, assignments or group projects. Under special circumstances with legitimate written excuses, a student may request the instructor for a special arrangement to make up for the loss of grade or score during his or her absence.

Class attendance is mandatory and you are obliged to observe classroom disciplines such as no chatting with classmates during the lecture session. You are encouraged to raise questions in class. Feel free to ask for further explanation.

All exercises or projects handed later than the due date are considered as late. No late exercises will be accepted unless a written evidence such as a physician's letter is accompanied with the request for late submission.
 
 

A Question Box/Bag will put in the classroom at least 5 minutes before the class  This box is used for any questions to be answered during the class or suggestions to the course. Submissions can be anonymous or with names. Submissions with names will be counted toward class participation based on the quality of the submission.

If any member of the class feels that he or she has a disability and needs special accommodations of any nature, please advise the instructor of such disability and the desired accommodations at some point before, during, or immediately after the first scheduled class period. The instructor will work with you and the Office of Disabled Student Services to provide reasonable accommodations to ensure that you have a fair opportunity to perform in the class.

The exams are not cumulative.  That means Exam 2 will only cover the topics taught between Exam 1 and Exam 2.   Exams will consist of short essay questions to issues covered in the lecture and the textbook.

The group project will be a task to create a full scale promotion campaign for a media organization.  The campaign will need to promote the station and its programs to its advertisers and audiences.  Students need to develop a campaign plan, and provide sample promotional materials such as print ads, web sites, station promos and other appropriate media.

The person who was fired must find a group that allows him to join and notify the instructor in writing within a week being fired. If he/she was unable to find a group to accept him/her,  he/she can turn in the project alone with a 10% lowering of the grade as the penalty.  If the instructor is not notified of any of the changes within the deadline stated above, the individual being fired will receive 0 point for the project.

To ensure that everyone in the group will contribute his or her fair share, a peer evaluation will be conducted after the report is submitted to the instructor.  Failure to submit the peer ratings will decrease your own individual group project grade by 10% in addition to any adjustment on your grade. The peer ratings will affect your grade on the project as follows:
 

Class participation grade is determined by your participation (asking and answering questions) in class discussions. Suggestions to the instructors on improving the course are also counted as class participation. Both quality and quantity will be counted in the class participation scores.

In preparing any written assignment such as your media sales kit, you have to give a complete reference list to the sources of information. You should paraphrase (write in your own words) any information you obtained from another source and write the source according to the reference style guide distributed in this class. DON’T DIRECTLY COPY WORD FOR WORD from any source except you put them in "Quotation Marks". Violation of this guideline will constitute plagiarism and is a serious academic dishonesty.