Web Search Engines
(updated December 9, 2002)
Search Tips
1. Use exact phrase
Place words/phrases in double quotes. e.g., "international advertising",
"New York Times"
2. Search under subject headings
To find information about a company, search under the "business" category
or a company search engine such as Hoover's Online. To find a school, search
under the "education" category. If category is unclear, don't search under
subject heading.
3. Vary your keywords
For example, to find information about the Nike brand, try several different
keywords from very narrow "Nike athletic shoes" to broader,"Nike" and even
as broad as "sports sponsorship."
4.Use the "modify" or "advanced search" option of the search engine to
refine your search.
5.Avoid choosing the "all the words" or "any of the words" options unless
your words are very specific such as "Nicaragua."
6.Use lowercase letters except proper names.
The search engines will be case sensitive if you use upper and lower case
or capitalized letters.
Search Services (click on the image to access the service)
I. Search Engines
II. Subject Trees
III. Information Service Providers
Information about companies
IV. Directories
(Find people,
telephone & address)
V. Metasearch tools
(Find
population of cities, zipcode, and distance)