TCOM469
Sales Proposal Assignment
Objective: To learn how to identify a prospect and
write up a sales proposal that caters to the needs of the prospective
advertiser.
Tasks:
1.
Identify a prospect within your assigned duty in the organization that you
worked for in the selling experience report (e.g., WFAL, BGNEWS.COM, etc.).
2.
Research on the industry/product category of your prospect.
3.
Develop an advertising schedule on your media outlet that you propose
4.
Write up a sales proposal report (use the format either in the sales proposal
example given out in class earlier or in the proposal in the textbook p. 96-98)
5. Use the proposal to sell to the prospect
that will be reported in your selling experience report.
Note: If you are not selling ads, but doing
fund-raising, you have to create a fund-raising proposal to explain to your
potential donor the benefits of donating/underwriting and the cause of your
organization, and set an amount that you want the donor to donate. You won’t have a schedule but you would need
to show what acknowledgement or entitlements the donor would receive in return
for the donation.
You
will do this assignment alone and the proposal will be used for your actual
selling. You should keep a copy of the proposal before sending the original to
me.
The
length of the proposal should not exceed five pages. The proposal must be typed and single-spaced.
Grading
Identifying and Meeting the Needs of the
Prospect 10 points
Justification of Buying Your Media Outlet 10 points
_______
Total 30 points