Louisa Ha, Ph.D.

Professor
Department of Telecommunications
Bowling Green State University

RESEARCH AREAS

Media Management and Convergence, Media Business Models, New Media Technologies, Webcasting, Online Advertising, Media Diversity, International Advertising and Audience Research

EDUCATION

Ph.D. in Mass Media, Michigan State University (1994)

  • Dissertation Title: Advertising Clutter and Its Impact on Brand Equity
  • Merit Scholarship: 1992-94

M. Phil. in Communication, Chinese University of Hong Kong (1988)

  • Thesis Title: Model Journalism and the Social Role of the Press

Bachelor of Social Science (Hons), Chinese University of Hong Kong(1986)

  • Thesis Title: Women's Programs in Women's Eyes: A Uses and Gratifications Study in An Informational Program Setting.
  • Major: Journalism and Mass Communication. Minor: Marketing

HONORS AND AWARDS

·         AEJMC Picard Award for Books with Significant Contribution to Media Management and Economics, 2007.

·         AEJMC Barry Sherman Teaching Award in Media Management and Economics, 2006.

·         AEJMC Journalism Leadership Institute for Diversity Fellow 2006-7.

·         National Association of Television Programming Executives Faculty Fellow 2007.

·         Recipient of the 2006 Emerald Research Fund Award.

·         BGSU Department of Telecommunications Chair’s Award, 2006

·         Second Best Faculty Paper, Media Management and Economics Division, Association for Education and Journalism and Mass Communication, 2005.

·         Outstanding Reviewer Award, 2003, Journal of Advertising.

·         1st Place Paper, Management and Sales Division, Broadcast Education Association Annual Convention, 2004. 

·         Nominee, 2003 Olscamp Outstanding Young Scholar, BGSU.

·         Nominee, Krieghbaum Under 40 Award, Association for Education and Journalism and Mass Communication, 2003.

·         1st Place Paper, Management and Sales Division, Broadcast Education Association Annual Convention, 2002. 

·         Recipient of the 2001 National Cable Center Magness Institute Research Grant Award.

·         Recipient of the 2001 National Association of Broadcasters Research Grant Award.

·         Honoree, The Friends of Libraries and Learning Resources, BGSU, 2001, 2003-5

·         Client Service Showcase Award - Sears, The Gallup Organization, 1999.

·         Premier Analyst Award, The Gallup Organization, 1999.

·         Team Excellence Award - Sears, The Gallup Organization, 1998.

·         International Who's Who of Professionals 1997

·         Top 3 Finalist, Teacher of the Year, The Advertising Club, The University of Oklahoma.

·         Promotional Products Association International, VIP Professor 1997.

·         Advertising Educational Foundation Visiting Professor 1996.

·         Special Mention of Honor, The Advertising Research Foundation 1995 Annual Richard L. Lysaker Prize for Outstanding Research on Media.

·         American Academy of Advertising Industry Fellowship, 1994

 

ACADEMIC POSITIONS

·         Professor, Department of Telecommunications, Bowling Green State University (April  2007 – present)

·         Associate Professor, Department of Telecommunications, Bowling Green State University (Fall 2001 – present)

  • Affiliated Faculty, American Cultural Studies, Bowling Green State University (Fall 2006- present)
  • Visiting Assistant Professor, Department of Telecommunications, Bowling Green State University (Fall 2000 – Spring 2001)

·         Assistant Professor, H. H. Herbert School of Journalism, the University of Oklahoma (Fall 1996-Fall 1997)

  • Instructor, Department of Marketing, Bowling Green State University (Fall 1995-Spring 1996)
  • Adjunct Professor, Department of Journalism, Bowling Green State University (Fall 1994)
  • Teaching Assistant, Michigan State University (Fall 1991 to Summer 1994)
  • Visiting Lecturer, East Asia University, Macau (Fall 1990)

 

INDUSTRY POSITIONS (1986-2000)

  • Research Director, The Gallup Organization
  • President, Dr. Ad Marketing International
  • Consultant, K & L Associates
  • Media Manager, Leo Burnett China Ltd.
  • Marketing Trainee, Petrofina S. A., Belgium
  • Reporter, New Evening News

 

PROFESSIONAL SERVICES

Guest speaker for TV/advertising industry members

  • “The future of television” DO-TV, an online international conference
  • Tianjin Advertising Workshop 1997
  • Beijing Advertising Workshop 1997

 

Webmaster/Founder of research web site:

International Advertising Resource Center since 1996 at http://www.bgsu.edu/departments/tcom/faculty/ha/intlad1.htm

 

Officer of Professional Organizations

  • Research Vice-Chair, Media Management and Economics Division, Association for Education in Journalism and Mass Communication 2006-7
  • MME Division Liaison to the 2006 AEJMC Midwinter Conference
  • Teaching Standards Chair, Media Management and Economics Division, Association for Education in Journalism and Mass Communication, 2004-5.
  • Coordinator of the Broadcast Research Initiative Preconvention full-day workshop, Media Management and Economics Division, Association for Education in Journalism and Mass Communication, 2003-4.

·          Named Awards Chair, Media Management and Economics Division, Association for Education in Journalism and Mass Communication, 2002-3.

·         Mid-Winter Convention Research Chair, Media Management and Economics Division, Association for Education in Journalism and Mass Communication, 2001-2.

·         Webweaver, Communication Technology and Policy Division, Association for Education in Journalism and Mass Communication, 1997-98.

·         Secretary/Treasurer, International Division, Association for Education in Journalism and Mass Communication, 1997-98.

·         Committee member, American Academy of Advertising, International Advertising Education Committee, 1997; Industry Relations Committee, 1996

 

Editorship

*    Associate Editor, Journalism and Mass Communication Quarterly,  October 1, 2007-present

 

Editorial Board Membership

·         Editorial board member, Journalism and Mass Communication Quarterly, 2006- September 30, 2007

·         Editorial board member, International Journal of Advertising, 2006-present

·         Editorial board member, Journal of Current Issues and Research in Advertising, 2007-present

·         Editorial board member, Ohio Communication Journal, 2006-present

·         Editorial board member, Journal of Promotion Management, 2002- present.

·         Editorial board member, Journal of Website Promotion, 2002-present.

·         Editorial board member, Journal of Advertising, 2004-2006

·         Editorial board member, Handbook of Media Management and Economics 2005.

 

RESEARCH PUBLICATIONS