TCOM 103 Fall 2000

Quiz #1

Name: ________________________ Student ID: _______________

True or False Questions. Circle T if it is true. Circle F if it is false. Do not circle between T and F. No point will be given to more than one answer or unclear circle to each question.

1. T F

One example of critical thinking is to criticize TV programs that you do not like at the

first glance.

2. T F

The commercialization stage precedes the development stage in the evolution of media innovations.

3. T F

The biggest benefit of studying mass media is to become a professional in the mass

media industry.

4. T F

A characteristic of mass media audience is that the audience does not know each other.

5. T F

Mass media change, reflect and sustain the values and tradition of a society.

6. T F

The significance of the telegraph as a medium is its low cost to duplicate copies.

7. T F

The World Wide Web is the Internet.

8. T F

The metaphors to describe new media technologies are mostly territorial and spatial.

9. T F

Only marginal kids are influenced by violence in the media.

10.T F

Political speeches made by presidential candidates on TV are an example of the passive audience model of mass communication only.