I.                  Publications

Scholarly Books

·     Ha, Louisa and Richard Ganahl (2007 Eds).  Webcasting Worldwide:  Business Models of an   

            Emerging Global Medium.  Mahwah, NJ: Lawrence Erlbaum Associates.  432 pp.              (Recipient of the 2007 AEJMC Picard Award for Books and Monographs in Media Management and Economics)

 

·         Ha, Louisa (1991), Essentials of Advertising Media Planning (in Chinese), Hong Kong Publication (Holdings) Ltd., 1991, 223 pp.

 

Anthologies (the Internet encyclopedia essay is blind refereed)

 

·            *Louisa Ha (2004), “Webcasting,” in Hossein Bidgoli (ed.),  The Internet Encyclopedia,  New York: John Wiley & Sons, pp. 674-686.

 

  • Ha, Louisa (2002), "Market Research" in John McDonough (ed.),

            Encyclopedia in Advertising, Fitzroy Dearborn Publishers, pp. 983-987

 

Chapters of Books

·        Ha, Louisa (in press), “Broadcast Research,” in Research Methods in Communication, Sloan D. & Zhou, S. (Eds.). Vision Press.

·        Ha, Louisa (2007), “Application of the ACR Framework in a 13-Country Study of Leading Webcasters,  in Ha, Louisa and Richard Ganahl (2007 Eds).  Webcasting Worldwide:Business Models of an Emerging Global Medium.  Mahwah, NJ: Lawrence Erlbaum Associates, pp.29-48. 

·         Ha, Louisa (2007), “The United States: The Largest Broadband Market in the World,’ in Ha, Louisa and Richard Ganahl (2007 Eds).  Webcasting Worldwide:Business Models of an Emerging Global Medium.  Mahwah, NJ: Lawrence Erlbaum Associates, pp.49-68. 

  • Ha, Louisa and Richard Ganahl (2007) . “Webcasting as a Global Emerging Medium and a Tripartite Framework to Analyze Emerging Media Business Models,” in Ha, Louisa and Richard Ganahl (2007 Eds).  Webcasting Worldwide: Business Models of an Emerging Global Medium.  Mahwah, NJ: Lawrence Erlbaum Associates, pp.3-28. 

·          Ha, Louisa and Richard Ganahl (2007). “Lessons from the Leading Webcasters around the World and the Outlook of Webcasting as an Emerging Global Medium,” Ha, Louisa and Richard Ganahl (2007 Eds).  Webcasting WorldwideBusiness Models of an Emerging Global Medium.  Mahwah, NJ: Lawrence Erlbaum Associates, pp.407-418. 

·         Ha, Louisa, Mrinal Ghosh, Rajeev Batra and Jiehai Zhang (1999) "Product Distribution Choices in China: A Transaction Cost Perspective," in Rajeev Batra (ed.) Marketing Issues in Transitional Economies, Kluwer, pp. 181-189.

·         Ha, Louisa (2004) “Case Study:  Recruiting and Retaining Volunteer Staff” in Dennis Herrick (ed.) Media Management in the Age of Giants:  Business Dynamics of Journalism, Ames, Iowa: Iowa State University Press, pp. 130-131.

 

Refereed Journal Articles

·         Ha, Louisa and Sylvia Chan-Olmsted (2004), “Cross Media Use in Electronic Media: The Role of Web Sites in Cable TV Network Branding and Viewership,” Journal of Broadcasting and Electronic Media 48(4), 620-645.

 

·         Ha, Louisa and Richard Ganahl (2004), “Webcasting Business Models of Click-and-Bricks and Pure-Play Media:  A Comparative Study of Leading Webcasters in South Korea and the United States,” The International Journal on Media Management, 6 (1 & 2), 75-88.

 

·         Ha, Louisa (2003), “Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals,” Journal of Interactive Advertising. http://www.jiad.org/vol3/no2/ha/index.htm

 

·         Chan-Olmsted, Sylvia and Louisa Ha (2003), “Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet," Journal of Broadcasting and Electronic Media, 47(4), 597-617.

 

  • Ha, Louisa (2003), “Re-Examining the Economics of Publishing Scholarly Journals: A Case Study on the Perceived Demand of a Society-Published Journal,” Learned Publishing, 16, 193-199.

 

·         Pratt, Charlotte, Louisa Ha, Steven R. Levine and Cornelius B. Pratt (2003), “Stroke Knowledge and Barriers to Stroke Prevention in African Americans: Implications for Health Communication,” Journal of Health Communication, 8, 369-381.

 

·         Ha, Louisa and Sylvia Chan-Olmsted (2002), “Consumers’ Use of Enhanced TV Features and Interest in E-Commerce on Cable Network Web Sites,” Electronic Markets: the International Journal of Electronic Commerce & Business Media, 12(4): 237-247.

 

·         Cornelius Pratt, Louisa Ha & Charlotte Pratt (2002), "Setting the Public-Health Agenda on Major Diseases in Sub-Saharan Africa: African Popular Magazines and Medical Journals, 1981-1997," Journal of Communication, December, 889-904.

 

  • Ha, Louisa (2002), “Enhanced Television Strategy Models: A Study of TV Web Sites,” Internet Research: Electronic Applications and Policy, 12(3), 235-247.

 

  • Ha, Louisa and Sylvia Chan-Olmsted (2001), “Enhanced Television as Brand Extension: TV Viewers’ Perception of Enhanced TV Features and TV Commerce on Broadcast Networks’ Web Sites,” International Journal on Media Management, 3(4), 202-213.

 

·         Ha, Louisa and Cornelius B. Pratt (2000), “Chinese and Non-Chinese Scholars’ Contributions to Communication Research on Greater China, 1978-98,” Asian Journal of Communication, 10(1), 95-114.

 

·         Ha, Louisa (1999), "A Model of Magazine Advertising Clutter and Advertising Effectiveness," The Gallup Research Journal, 2(1), 157-184.

 

·         Ha, Louisa (1999), "Advertising Educators' Textbook Adoption Practices," Journal of Advertising Education, Spring, 35-43.

 

·         Pratt, Cornelius, Louisa Ha & Charles C. Okigbo (1999), “Marketing Communications in sub-Saharan Africa: Toward an ethics-based framework,” Ecquid Novi: Journal for Journalism in Southern Africa, 20(1): 50-61.

 

·         Ha, Louisa and E. Lincoln James (1998), "Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites," Journal of Broadcasting and Electronic Media, 42(4), 457-474.

 

·         Ha, Louisa (1998), "Advertising Appeals Used by Services Marketers: A Comparison between Hong Kong and the United States," Journal of Services Marketing, 12(2), 98-112.

 

·         Ha, Louisa (1998), "Advertising in Hong Kong under Political Transition," Web Journal of Mass Communication Research, 1:3.

 

·         Ha, Louisa (1998), "Changes in Language Use and Value Appeals under Political Transition: The Case of Hong Kong Advertising 1991-1995," Asian Journal of Communication, 8(1), 53-72.

 

·         Ha, Louisa, Fred Beard and Roy Kelsey (1998), "Students' Computer Skills and Advertising Course Performance," Journalism and Mass Communication Educator, Spring, 33-43.

 

·         Ha, Louisa (1997), "Active Participation and Quiet Observation of ADFORUM Subscribers," Journal of Advertising Education, 2(1), 1-15.

 

  • Ha, Louisa and Barry Litman (1997), "Does Advertising Clutter Have Diminishing Returns?" Journal of Advertising, 26(1), 31-42 (Top 5 Research Articles of the Year).

 

·         Ha, Louisa (1997), "Strengths and Limitations of Pan-Asian Advertising Media: A Review for International Advertisers," International Journal of Advertising, 17(2), 148-163.

 

·         Ha, Louisa and E. Lincoln James (1997), "Determinants of Consumer Responses to Direct Marketing Media," Journal of Promotion Management, 4(2), 17-34.

 

·         Ha, Louisa (1996), "Advertising Clutter in Consumer Magazines: Dimensions and Effects," Journal of Advertising Research (Winner, Lysaker Prize for Outstanding Research on Media), 36 (4), July/August, 76-84.

 

·         Ha, Louisa (1996), "Concerns over Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations," International Journal of Advertising, 15( 2), 1-15.

 

·         Ha, Louisa (1995), "Media Models and Advertising Effects: Conceptualization and Theoretical Implications," Journal of Current Issues and Research in Advertising, 17(2), 1-16.

 

·         Ha, Louisa (1994), "In Search of Journalistic Excellence: A Comparative Study of American and Chinese News Reporting Awards," Gazette: The International Journal for Mass Communication Studies, 53, 53-72.

 

  • Ha, Louisa (1993), "This Line is Mine: Consumers' Property Rights to Telephone Lines in Outbound Telemarketing," Telecommunications Policy, October, 540-553 (nominated for the 1994 Communication Policy Research Award, the Donald McGannon Communication Research Center, Fordham University).

 

Proceedings

 

·        Ha, Louisa, Ralph Okigbo and Primus Igboaka (in press), “Creation and Dissemination of Agricultural Knowledge in Nigeria using Broadband Technology,” Conference Proceedings of the Ebenezer Soola Conference on Communication, Ibadan, Nigeria, October 18-19, 2007.

 

·      Ha, Louisa (2006), “Diversity in an Age of Media Abundance and Convergence,” The 7th World Media Economics Conference Proceedings, Beijing, China.

 

·      Ha, Louisa (2005),  “A Review and Trend Analysis on Advertising Research on Asia 1984-2003,”  2005 American Academy of Advertising Asia Pacific Conference Proceedings at

     http://advertising.utexas.edu/AAA/AsiaPac2005/Proceedings.html.

 

·      Park, Sun-Yeon and Louisa Ha (2005), “Interactivity in Consumer Communication Functions:  A Comparison of Korean and U.S. Leading Retail Websites,”  2005 American Academy of Advertising Asia Pacific Conference Proceedings at http://advertising.utexas.edu/AAA/AsiaPac2005/Proceedings.html

 

·      Ha, Louisa and Richard Ganahl (2004), “Determinants of Webcasting Business Models: A Comparative Study of South Korean and United States Leading Webcasters,” The 6th World Media Economics Conference Proceedings, Montreal, Canada.

 

·         Ha, Louisa and E. Lincoln James (1999), “Advertising Informativeness in Cyberspace: A Benchmark Study of Business Web Sites," Advances in Marketing, Theory, Practice and Education, South Western College Publishing, MS, pp. 18-22.

 

·         Ha, Louisa and Dennis Ding (1998), "Advertising Education in China: Old U.S. Wine in New Chinese Bottles?" in the 1998 American Academy of Advertising Annual Conference Proceedings, Darrel Muehling (ed.), pp. 139-146.

 

·         Ha, L. (1997), "The Role of the Trade Press in Promoting Professional Ethics in the Advertising Industry: The Case of the TV quiz Scandal 1958-60," Developments in Marketing Science, 1997. Greenvale, NY: Academy of Marketing Science, pp. 64-68.

 

·         Chan, Kara and Louisa Ha (1997), "Consumption of Over-the-Counter Drugs and Attitudes toward Over-the-Counter Drug Advertising: A Comparison between the United States and Hong Kong," Proceedings of the 1997 American Academy of Advertising Annual Conference, ed., Carole Macklin, pp.204-212.

 

·         James, E. Lincoln and Louisa Ha (1996), "Media Language Choice and Shopping Orientations: The Hispanic Market," Business Research Yearbook, Vol. 3, University Press of America and International Academy of Business Disciplines, pp. 33-37.

 

·         Ha, Louisa (1996), "Active Participation and Quiet Observation in An Electronic Discussion Group for Advertising Educators," Proceedings of the 1996 American Academy of Advertising Annual Conference, Vancouver, March 29-April 1, pp.14.

 

·         Ha, Louisa (1996), "Factors Countervailing the Negative Effects of Advertising Clutter on Brand Equity," Proceedings of the 1996 American Academy of Advertising Annual Conference, Vancouver, March 29-April 1, pp.73-4.

 

·         Ha, Louisa (1995), "Subscribers' Behaviors in Electronic Discussion Groups: A Comparison between Academics and Practitioners," Proceedings of the First Annual Conference on Telecommunications and Information Markets, November 5-8, 1995, Newport, Rhode Island, 27-36.

 

·         Ha, Louisa (1995), "Beyond Globalization and Localization: Two Regional Approaches to International Advertising," Proceedings of the 1995 American Marketing Association Summer Educators' Conference, August 12-15, Washington, D.C. pp.342-3.

 

Invited Journal Article

·         Ha, Louisa and Hairong Li (in press). “Online advertising research:  A review.” Journal of Current Issues and Research in Advertising. 

 

Non-refereed journal articles

·              Katherine Wolph and Louisa  Ha (in press), DVD Extras and the Impact of DVD Ownership on Viewing of Shows on TV,  Feedback..

 

·         Ha, Louisa (2004), “Production Sources, Market Competition and Enhanced TV Features on TV Station Web Sites: A Case Study of Ohio TV Stations,” Feedback, 45(6), 50-61.

 

·         Ha, Louisa and Yuan Kai Chen (2002), “Personnel Issues in Shanghai Media and Entertainment Group,” Feedback, 43(3), 44-47

 

·         Ha, Louisa and Cornelius B. Pratt (2000), “The Real State of Public Relations on the World Wide Web,” The Public Relations Strategist, Fall 2000, 30-33.

 

·         Ha, Louisa (1986), "Women's Programs in Women's Eyes: A Uses and Gratifications Study in An Informational Program Setting," Communication and Journalism Journal, 24-33.

 

Translated Articles

The articles below are translated from published articles:

 

·         Ha, Louisa and Dennis Ding (translated to Chinese, 1997), "Advertising Education in the United States and China: A Comparison," (in Chinese), Modern Communication: A Beijing Broadcast Institute Journal,  vol. 3.

 

·         Ha, Louisa (translated to Chinese, 1997), "Advertising Clutter: Dimensions and Effects," Modern Communication: A Beijing Broadcast Institute Journal, 85 (2), 44-50.

 

·         Ha, Louisa (translated to German 1995), "Zu den Auwirkunger der Ballung von Werbungin Zeitschirften," planung und analyses, October,18-26.

 

Newsletters

 

·         Ha, Louisa (2002) “MME survey shows support for posting papers on the Internet” MME Record: The Newsletter of the Media Management and Economics Division, Association for Education in Journalism and Mass Communication.

 

 

Miscellaneous publications (invited articles in trade publications and popular press)

·         Ha, Louisa and Joy Chao (2007), “Breaking the Glass Ceiling in the Cable TV industry,”  DOTS, June-July, 2007.

·         Ha, Louisa and Sylvia Chan-Olmsted (2004), “Mixed Results for Cable’s Web Journey: Increased Site Usage May Influence TV Viewing Patterns, But There’s Still Work to Do,” The Financial Manager, September/October, 12-13.

·         Ha, Louisa (1996), "Reggie Awards: The Sales Promotion Award in the U.S.," (in Chinese), China Advertising, 61, 45.

·         Ha, Louisa (1996), "Find a Better Way: A Visit to DDB Needham Worldwide," (in Chinese), International Advertising, 59, 44-45.

·         Ha, Louisa (1996), "How Asian Brands Advertise in the U.S., " (in Chinese), International Advertising, 57, 27-28.

·         Ha, Louisa (1996), "The Controversy of Standardization and Localization in International Advertising," (in Chinese), International Advertising, 51, 14-15.

·         Ha, Louisa (1995), "Advertising Education in the U.S.," (in Chinese), China Advertising, 58, 47.

·         Ha, Louisa (1989), "Let China Listen to the Voices of Multinational Advertisers," (in Chinese), Pinpoint Magazine, 22-23.

·         Ha, Louisa (1987), "Changes in Concepts of News in China: A Study on the National Award for Good Journalism," (in Chinese), Ming Pao Monthly, August, 90-94.

·         Ha, Louisa (1987), "An Analysis of the Media Strategies used by the Chinese Government and the Students during the 1986 Student Protests," (in Chinese) Bai Shing Fortnightly, January, 14-16.

 

Book Reviews

 

  • Ha, Louisa (2005), “Mónica Herrero. Programming and Direct Viewer Payment for Television: The Case of Canal Plus Spain,” International Journal on Media Management, 7(1/2), 86-88.
  • Ha, Louisa (2004), “Wendy Goldman Rohm.  The Murdoch Mission:  The Digital Transformation of  a Media Empire,” Journal of Media Economics, 17(3), 237-239.
  • Ha, Louisa (2004), “Andrej Vizjak and Max Ringlstetter (ed). Media Management:  Leveraging content for Profitable Growth,” International Journal on Media Management, 5(3), 213-214.
  • Ha, Louisa (2004), “Alfonso Sanchez-Tabernero and Miguel Carvajal, Media Concentration in the European Market.  New Trends and Challenges,” Journal of Media Economics, 17(1), 75-77.
  • Ha, Louisa  (2001), "Richard Gershon's Telecommunications Management,"  

      Journal of Media Economics, 14(4), 267-270.  

  • Ha, Louisa (1998), "Marieke De Mooij's Global Marketing and Advertising: 

      Understanding Cultural Paradoxes,"  Journal of International Communication,

      5(1&2), 233-235.

 

Unpublished report

  • Ha, Louisa (2003). Ohio TV Web Site Study.  For use by the Ohio Association of Broadcasters.
  • Ha, Louisa and Sylvia Chan-Olmsted (2002).  Enhanced TV as Brand Extension: The Economics and Pragmatics of Enhanced TV to Cable TV Network Viewership. A Magness Institute Research Report.