International Advertising Resource
Center
Created by Louisa Ha
(updated June 26, 2007)
Welcome! This
- International
Advertising Research
- Global Advertising Overview
- Global Media
- Pan-Asian Media
- Media by Country
- Top 10 Multinational Advertisers and Agencies and Fortune Top 500 Global Companies
- Advertising
by Country
- International Communication Sites
- Other International Business Reference Sites
- Professional International Advertising Organization, and
- International Advertising Awards
Based on this author's expertise, this resource center specializes in advertising research resources on Greater China. In addition, it also links to research resources on other Asian Pacific countries, Europe, the Middle East, Africa,Canada, the United States and Latin America. As the Internet has become an increasingly important medium for international advertising, you'll find this resource center has added a lot of links to the Internet usage in different countries. You will also find hotel bargains, travel tips, currency converter,world time zone, international business customs and airline information which will make your life much easier as an international advertising researcher. You can read the compliments to this site by prior visitors.
International
Advertising Research
· Periodicals/Publishing
Outlets
· Books
· World Advertising Research Center
Global
Advertising Overview
· Worldwide Media Report by McCann Erickson
· Top 50 Advertising Organizations
· Classical Examples of International Advertising Mistakes
· IDC/World Times
Report of IT Development of 55 countries around the world
Global Media
· CNN-FN
· WETV
· Voice of America (The U.S. International Broadcasting Bureau Server)
Pan-Asian
Media
· Media: The
Marketing and Communications Newspaper for Asia
· Star TV
· Orientation: Asia's Web directory
· Asian Studies WWW Virtual Library
Media by Country
Fortune Global 500
2002 Top 10 Multinational
Advertisers (Ad Age Global Marketing Report Nov 10, 2003)
- Procter & Gamble Co. Worldwide advertising expenditure US$4,479 million
- Unilever. Worldwide advertising expenditure US$3,315 million
- General Motors Corp. Worldwide advertising expenditure US$ 3,218 million
- Toyota Motor Corp. Worldwide advertising expenditure US$2,405 million
- Ford Motor Co. Worldwide advertising expenditure US$2,387 million
- Time Warner. Worldwide advertising expenditure US$2349 million
- Daimler Chrysler. Worldwide advertising expenditure US$1,800 million
- L'Oreal. Worldwide advertising expenditure US$1,683 million
- Nestle SA. Worldwide advertising expenditure US$1,547 million
- Sony Corp. Worldwide advertising expenditure US$1,513 million
Major Advertisers by Region
2001 Top 10 Multinational
Advertising Agencies (Ad Age International, April 2002)
- Dentsu. Worldwide gross income: US$2,078.1 million
- McCann-Erickson. Worldwide gross income: US$1,857.9 million
- BBDO Worldwide. Worldwide gross income: US$1611.7 million
- J. Walter Thompson. Worldwide gross income: US$1,536.1 million
- Euro RSCG: Worldwide gross income: US$1,441.2 million
- Grey. Worldwide gross income: US$1,321 million
- DDB Needham. Worldwide gross income: US$1,214.6 million
- Ogilvy & Mather. Worldwide gross income: US$1,135.4 million
- Leo Burnett. Worldwide gross income: US$1,072.3 million
- Publicis Worldwide. Worldwide gross income: US$1,066 million
Advertising in
Greater China
(You may need to use Chinese software to view some of the links here)
Leading Advertisers and Agencies in
China
China Ministry of Foreign Trade and Economic Cooperation
China Internet Network Information Center
ChinaNet by Beijing Telegraph Office
China Marketer's Guide by J. Walter Thompson China
Most Popular China
China Advertising Literature
Hong Kong Advertising Hot Sites
1. Multinational Advertisers in Hong Kong
· Aeon Credit Service (Asia) Co., Ltd.
· Bo Bo Tea (International) Ltd.
· Fidelity Investments Management (H.K.) Ltd.
2. Local Advertisers in Hong Kong
Hong Kong Business Hot Sites
· Hong Kong Business Guide and Business News
· Hong Kong Trade Development Council
· Hong Kong Tourist Association
· Hong Kong Broadcasting Authority
· Hong Kong Telecommunications Authority
Hong Kong Media Hot Sites
· Hong Kong Asia Television Station
Hong Kong Internet Service Providers
Macau
Singapore
Taiwan
Leading
Advertisers and Advertising Agencies in Taiwan
The Asian Pacific Media Center (formed by Taiwan to promote Taiwan's media industry in the region)
The Republic of China Yearbook
FIND Report of Online Usage in Taiwan by Taiwan's Department of Industrial Technology
Other Asian Pacific Countries
Leading
Advertisers in Asian Countries
APEC
ASEAN
Australia
and New Zealand
· Leading Advertisers and Agencies
in Australia
· Australia Internet Usage
Statistics and Search Engines
· Australian Bureau of Statistics
India
· Leading Advertisers and Advertising Agencies in India
· Indolink
Indonesia
· Leading Advertising
Agencies in Indonesia
Japan
· Leading Advertisers and
Advertising Agencies in Japan
· Japan Network Information Center
South
Korea
· Leading Advertisers Advertising
Agencies in South Korea
· Korea Share (Ad Information on Korea)
· Korea Consumer Protection Board
Malaysia
· Leading Advertising Agencies in Malaysia
Pakistan
· Leading Advertising Agencies in Pakistan
Thailand
· Leading Advertising
Agencies in Thailand
Europe
· OECD Guidelines for Consumer Protection in the context of Electronic Commerce
· Leading
Advertisers and Agencies in Europe
· European Association of Communication Agencies
· EUROLINK : The Pan European Web Index
· Eurostat
· Yahoo Europe's Pan-European Internet Audience Survey
· Leading Advertising Agencies in the United Kingdom
· NOP Research Group's Internet Usage Study in the United Kingdom
· Engage Technologies and NVision Study on Internet Usage in the UK
· UKPlus: Reviews of UK-relevant sites
· Advertising Standards Authority (United Kingdom)
· Abweb: The UK Media Source on the Internet
· Leading Advertising Agencies in France
· Leading Advertising Agencies in Gemany
· Burda
Medien-Forschung(advertising trade magazine in German)
· Leading Advertising Agencies in Austria
· Leading Advertising Agencies in Belgium
· Leading Advertising Advertisers in Bulgaria
· Leading Advertising Agencies in Bulgaria
· Medialive:
Ireland Media information Center
· Leading Advertising Agencies in Italy
· Assiform's Italian Internet Usage Report
· Internet Usage in Netherlands
· Leading Advertising Agencies in Poland
· Media and Marketing Poland Magazine
· Leading Advertising Agencies in Portugal
· Leading Advertising Agencies in Russia
· Association of Outdoor Advertising in Russia
· COMCON Russian Internet User Study
· Leading Advertising Agencies in Spain
· Leading Advertising Agencies in Denmark
· Leading Advertising Agencies in Norway
· Leading Advertising Agencies in Sweden
· Leading Advertising Agencies in Switzerland
The Middle East
· Leading Advertising Agencies in Turkey
· Medya Text - Turkey's Largest Web Server (mostly in Turkish)
· Internet Usage in the
Middle East
· Leading Advertisers in Saudi Arabia
Africa
· Internet Usage Statistics in Africa
· Leading Advertising Agencies in
South Africa
· Links to South African Advertising Agencies
· Biz-Community:
Online News for South African ad industry
· Webcheck study of 400 white teenagers' online usage in South Africa
Latin
America
· Leading
Advertisers and Agencies in Latin America
· Latin
America's Advertising Market
· Zona Latin America (Advertising and Media Sources)
· Latin America Business Directory
· Leading Advertising Agencies in Argentina
· Leading Advertising Agencies in Brazil
· E-Commerce in Brazil and Latin American Countries
· E-Commerce and Internet Usage in Latin Amercia
· Leading Advertising Agencies in Chile
· Advertising Agencies in Columbia
· Leading Advertising Agencies in Costa Rica
· Leading Advertising Agencies in Ecuador
· Leading Advertising Agencies in El Salvador
· Leading Advertising Agencies in Guatemala
· Leading Advertising Agencies in Mexico
· Leading Advertising Agencies in Nicaragua
· Leading Advertising Agencies in Panama
· Leading Advertising Agencies in Paraguay
· Leading Advertising Agencies in Peru
· Leading Advertising Agencies in Puerto Rico
· Leading Advertising Agencies in Uruguay
· Leading Advertising Agencies in Venezuela
North America
Canada
· Leading Advertising Agencies in
Canada
· Canadian Consumer Protection
· Institute of
Communications and Advertising(national ad association in Canada)
· Canadian Media Awareness Network (Advertising Issues and Statistics)
· CardMedia: Link to Canadian Advertising Industry Web Sites
The United States
· Association of National Advertisers
· American Advertising Federation
· Leading Advertisers in the United States
International
Communication Sites
Asian Media Information and Communication Research Center
Chinese Communication Associaton(CCA)
The International Division of AEJMC Site
International Association for Media and Communication Research(IAMCR)
International Communication Association(ICA)
International Newspaper Marketing Association
The Foundation for International Communication
International Communication Resources
Other International Business Hot Reference Sites
International Monetary Fund World Economic Outlook
MSU Center for International Business
The International Trade Adminstration of the United States
International Business Cultures
Pangaea Global Business Directory
US International Trade Statistics
Global Business and National
Trade Data Bank
Professional International Advertising Organizations
International Advertising Association
International Advertising Awards
Cresta Awards (International Advertising Association)
International Advertising Festival in Cannes
Caples International Awards (Direct Response Advertising)
The International Advertising Festival of Ireland (Sharks TV Advertising Awards)
International Automotive Advertising Awards
New York Festivals International
Advertising Competition
International business customs
Travel Tips
Association of Business Travellers
The Travel Channel Online Network
Tourism Offices Worldwide Directory
Hotel Bargains
QuickBook hotel discount services
Currency Converter
World Time Zone
Airline Hot Sites
· WebFlyer
· USAir