International Advertising Resource Center

Created by Louisa Ha

(updated December 19, 2005)

 
 
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Welcome! This International Advertising Resource Center, updated every two months and created since 1996, collects literature and information sources useful to international advertising researchers and practitioners. It consists of 11 major sections:

     
  1. International Advertising Research
  2. Global Advertising Overview
  3. Global Media
  4. Pan-Asian Media
  5. Media by Country
  6. Top 10 Multinational Advertisers and Agencies and Fortune Top 500 Global Companies
  7. Advertising by Country
  8. International Communication Sites
  9. Other International Business Reference Sites
  10. Professional International Advertising Organization, and
  11. International Advertising Awards
Based on this author's expertise, this resource center specializes in advertising research resources on Greater China. In addition, it also links to research resources on other Asian Pacific countries, Europe, the Middle East, Africa,Canada, the United States and Latin America. As the Internet has become an increasingly important medium for international advertising, you'll find this resource center has added a lot of links to the Internet usage in different countries. You will also find hotel bargains, travel tips, currency converter,world time zone, international business customs and airline information which will make your life much easier as an international advertising researcher. You can read the compliments to this site by prior visitors.

International Advertising Research