Welcome! This International Advertising Resource Center, updated every
two months and created since 1996, collects literature and information
sources useful to international advertising researchers and practitioners.
It consists of 11 major sections:
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Periodicals/Publishing
Outlets

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Books
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Bibliography
by Subject

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World Advertising Research Center
Global Advertising Overview
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Worldwide Media Report by McCann Erickson
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Top 50 Advertising
Organizations
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Top 10 Advertiser in top 10 markets and Top 10 globally
advertised product categories
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Top 40 Markets by GDPs
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Classical
Examples of International Advertising Mistakes
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IDC/World Times Report of IT Development
of 55 countries around the world
Global Media
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CNN - World News Main Page
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CNN-FN
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USA Today
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BBC Worldwide Asia/Pacific

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Chinese Television Network
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WETV
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Voice of America (The U.S. International
Broadcasting Bureau Server)
Pan-Asian Media
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Action Asia
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Asia Magazine
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Asia, Inc. Online
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Asia Business Daily
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Asian Business Watch
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Asian Internet Statistics

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Far Eastern Economic Review
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Media: The
Marketing and Communications Newspaper for Asia

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Star TV
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Orientation: Asia's Web directory
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Asian Studies
WWW Virtual Library
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Radio Free Asia
2002 Top 10 Multinational Advertisers (Ad Age Global Marketing Report Nov
10, 2003)
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Procter & Gamble Co. Worldwide advertising
expenditure US$4,479 million
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Unilever. Worldwide advertising expenditure
US$3,315 million
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General
Motors Corp. Worldwide advertising expenditure US$ 3,218 million
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Toyota Motor Corp. Worldwide advertising
expenditure US$2,405 million
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Ford
Motor Co. Worldwide advertising expenditure US$2,387 million
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Time Warner. Worldwide
advertising expenditure US$2349 million
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Daimler Chrysler. Worldwide advertising
expenditure US$1,800 million
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L'Oreal. Worldwide advertising
expenditure US$1,683 million
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Nestle SA. Worldwide advertising expenditure
US$1,547 million
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Sony Corp. Worldwide advertising expenditure
US$1,513 million
2001 Top 10 Multinational Advertising Agencies (Ad Age International, April
2002)
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Dentsu. Worldwide gross income:
US$2,078.1 million
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McCann-Erickson. Worldwide gross income:
US$1,857.9 million
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BBDO Worldwide.
Worldwide gross income: US$1611.7 million
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J. Walter Thompson. Worldwide gross
income: US$1,536.1 million
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Euro RSCG: Worldwide gross income: US$1,441.2
million
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Grey. Worldwide gross income: US$1,321 million
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DDB
Needham. Worldwide gross income: US$1,214.6 million
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Ogilvy & Mather. Worldwide gross income:
US$1,135.4 million
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Leo Burnett. Worldwide gross income:
US$1,072.3 million
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Publicis Worldwide.
Worldwide gross income: US$1,066 million
Advertising in Greater China
(You may need to use Chinese software to view some of the links here)
Leading
Advertising Agencies in China
Beijing Page
China Advertising Association
Asia
Society on China and WTO
China Business Net Pages
China Central TV Station
China.Com
China Gate
China Ministry of Foreign Trade and
Economic Cooperation
China
Internet Network Information Center
China Pages
ChinaNet by Beijing Telegraph Office
China Online
China Polls and Survey
China Marketer's Guide
by J. Walter Thompson China
U.S. China Business Council
China Embassy in the U.S.
Inside China Today
Top 10 China Web Sites
1.Sohu
2.163.net
3.163.com
4.
Sina
5.Capital
Online
6.Shanghai
Online
7.Chinese
Yahoo
8.Xian
Online
9.Chengdu
Hotline
10.Jinan
Information Port
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Periodicals
Hong Kong Advertising Hot Sites
1. Multinational Advertisers in Hong Kong
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Aeon Credit Service (Asia) Co., Ltd.
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Apple Computer, Inc.
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BALENCIAGA
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Bo Bo Tea (International)
Ltd.
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Citibank Hong Kong
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Fidelity Investments Management (H.K.)
Ltd.
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Midland Realty
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Microsoft Hong Kong
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Nokia (Asia-Pacific)
2. Local Advertisers in Hong Kong
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Chow Sang Sang Jewellry Co
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Hang Lung Group
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Hong Kong China Gas Co. Ltd
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South Pacific Hotel
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Wing Hang Bank, Ltd.
Hong Kong Business Hot Sites
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Hong Kong Search Engine
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Hong Kong Business Guide and Business News
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Hong Kong Trade Development Council
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Hong Kong Yellow Pages
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Food Easy
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Finet Online
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Hong Kong Tourist Association
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Hong Kong Government
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Hong Kong Broadcasting Authority
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Hong Kong Telecommunications Authority
Hong Kong Media Hot Sites
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China News Services
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Hong Kong Cyber Daily
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Hong Kong Asia Television Station
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Metro Broadcast
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Ming Pao Daily
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Next Media
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Apple Daily
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Sing Tao Daily
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South China Morning Post
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Ta Kung Pao
Hong Kong Internet Service Providers
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Hong Kong Link
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Hong Kong Star Internet Co
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Hong Kong Supernet
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Hong Kong Sky Net
Macau
Macau-CIA
Factbook
Macau
Government
Singapore
Singapore Tourist Association
Taiwan
Leading
Advertising Agencies in Taiwan
The Asian
Pacific Media Center (formed by Taiwan to promote Taiwan's media industry
in the region)
ROC Online
The Republic of
China Yearbook
FIND Report of Online Usage in Taiwan
by Taiwan's Department of Industrial Technology
Other Asian Pacific Countries
Leading
Advertisers in Asian Countries
APEC
Australia and New Zealand
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Leading
Advertisers in Australia
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Leading
Advertising Agencies in Australia
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Australia Internet
Usage Statistics and Search Engines

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Australian Bureau of Statistics
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Access New Zealand
India
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Leading
Advertising Agencies in India
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India On-line
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Indolink
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Rediff on the Net
Indonesia
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Leading
Advertising Agencies in Indonesia
Japan
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Leading
Advertising Agencies in Japan
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Dentsu Advertising Museum
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Japan Times
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Japan Network Information Center
South Korea
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Leading
Advertising Agencies in South Korea
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Korea Share (Ad Information
on Korea)
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Korea Consumer Protection Board
Malaysia
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Leading
Advertising Agencies in Malaysia
Pakistan
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Leading
Advertising Agencies in Pakistan
Thailand
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Leading
Advertising Agencies in Thailand
Europe
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OECD
Guidelines for Consumer Protection in the context of Electronic Commerce
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Leading
Advertisers in Europe
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European Association of Communication
Agencies

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EUROLINK : The Pan European
Web Index
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European
Public Opinion
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Eurostat
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Central Europe Online
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Yahoo Europe's Pan-European
Internet Audience Survey
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Europe
Internet Usage
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Leading
Advertising Agencies in the United Kingdom
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Yell: The UK Web Guide
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NOP Research Group's
Internet Usage Study in the United Kingdom
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Engage Technologies and NVision Study
on Internet Usage in the UK
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UKPlus: Reviews of UK-relevant sites
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Advertising Standards Authority (United
Kingdom)
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Abweb: The UK Media Source on the Internet
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London Times
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Internet Usage in Croatia
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Leading Advertising Agencies in France
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Le Monde (in French)
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French Internet Society
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Online
Commerce in France
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Leading Advertising Agencies in Gemany
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Burda Medien-Forschung(advertising trade
magazine in German)
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Spiegel on-line (In German)
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BMW AG (Germany)
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Henkel Group (Germany)
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Leading
Advertising Agencies in Austria
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Austria IAA Chapter
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Leading Advertising
Agencies in Belgium
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Leading
Advertising Advertisers in Bulgaria
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Leading
Advertising Agencies in Bulgaria
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Medialive: Ireland Media information
Center

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Leading
Advertising Agencies in Italy
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Assiform's Italian Internet Usage Report
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Internet Usage in Netherlands
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Leading
Advertising Agencies in Poland
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Media and Marketing Poland Magazine
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Leading
Advertising Agencies in Portugal
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Leading
Advertising Agencies in Russia
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Association of Outdoor Advertising
in Russia
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Russia Today
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Russian
Bibliography
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Russia Internet Usage
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COMCON Russian Internet User Study
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Leading
Advertising Agencies in Spain
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Leading
Advertising Agencies in Denmark
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Leading
Advertising Agencies in Norway
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Internet Usage in Norway
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Leading
Advertising Agencies in Sweden
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Volvo AB (Sweden)
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Leading
Advertising Agencies in Switzerland
The Middle East
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Internet Usage in Qatar
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Leading
Advertising Agencies in Turkey
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Medya Text - Turkey's Largest
Web Server (mostly in Turkish)
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Internet Usage in
the Middle East

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Leading
Advertisers in Saudi Arabia
Africa
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Internet Usage Statistics
in Africa

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Leading
Advertising Agencies in South Africa
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Links to South African Advertising Agencies
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Biz-Community: Online News for
South African ad industry

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Webcheck study of 400 white teenagers'
online usage in South Africa
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Africa Policy Center
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African
Studies Web Links
Latin America
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Leading
Advertisers in Latin America
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Zona Latin America (Advertising and
Media Sources)
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Latin America Business Directory
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Leading
Advertising Agencies in Argentina
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Leading
Advertising Agencies in Brazil
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Brazil's ABAP-RIO LINK
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E-Commerce in Brazil and Latin American Countries
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LATIN AMERICA Information
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E-Commerce and Internet Usage in Latin Amercia
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Leading
Advertising Agencies in Chile
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Advertising
Agencies in Columbia
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Leading
Advertising Agencies in Costa Rica
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Leading
Advertising Agencies in Ecuador
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Leading
Advertising Agencies in El Salvador
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Leading
Advertising Agencies in Guatemala
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Leading
Advertising Agencies in Mexico
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Leading
Advertising Agencies in Nicaragua
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Leading
Advertising Agencies in Panama
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Leading
Advertising Agencies in Paraguay
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Leading
Advertising Agencies in Peru
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Leading
Advertising Agencies in Puerto Rico
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Leading
Advertising Agencies in Uruguay
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Leading
Advertising Agencies in Venezuela
North America
Canada
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Leading
Advertising Agencies in Canada
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Canadian Adnews

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Canadian
Consumer Protection
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Institute of Communications and Advertising(national
ad association in Canada)

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Statistics Canada
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Canadian Media Awareness Network
(Advertising Issues and Statistics)
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CardMedia: Link to Canadian Advertising
Industry Web Sites
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A.C. Nielsen Canada
The United States
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Advertising World
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Association
of National Advertisers
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American Advertising Federation
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Leading Advertisers in the United States
International Communication Sites
Asian Media Information and Communication
Research Center
Chinese Communication Associaton(CCA)
The International
Division of AEJMC Site
International Association for Media
and Communication Research(IAMCR)
International Communication Association(ICA)
International Newspaper Marketing Association
The Foundation
for International Communication
International Communication
Resources
Other International Business Hot Reference Sites
The World Bank
International
Monetary Fund World Economic Outlook
World Economic Forum
MSU Center for International Business
The International Trade Adminstration
of the United States
International Business Cultures
NAFTA Works
Pangaea Global
Business Directory
US International
Trade Statistics
Global Business and National
Trade Data Bank
Professional International Advertising Organizations
International Advertising Association
International Advertising Awards
Cresta Awards (International
Advertising Association)
International Advertising
Festival in Cannes
The Clio Awards
Caples International Awards (Direct
Response Advertising)
The International
Advertising Festival of Ireland (Sharks TV Advertising Awards)
International Automotive Advertising
Awards
Travel Tips
Association of Business Travellers
Biz Travel
The Travel Channel Online Network
Tourism Offices Worldwide Directory
Priceline.Com
Travelocity
Preview Travel
Expedia.com
Travlang
Hotel Bargains
Hotel Discounts
QuickBook hotel discount services
Travel Web
1travel.com
Places to Stay
Travelscape
Airline Hot Sites
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Cheap Tickets
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WebFlyer
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American Airlines
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British Airways
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Cathay Pacific Airlines
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Consolidators Directory
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Delta Airlines
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KLM Airlines
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Northwest Airlines
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Southwest Airlines
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United Airlines
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USAir
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AirTran Airways
Copyright 2005 by Louisa
Ha