Advertising Agencies in China compiled by Marye Tharpe
Advertising Agencies in China compiled by Marye Tharpe
All $ in US'000s.
Top 10 Agencies (1990) G I in $ Equity
1. McCann-Erickson Jardine China, Beijing 780 MJ
2. Dentsu, Y&R China, Beijing 508 MJ
3. Saatchi & Saatchi Advertising, Guangzhou/Beijing NA MJ
Total GI for the top 10 1288
Top 10 Agencies (1991) G I in $ Equity
1. Dentsu, Y&R China, Beijing 1,068 MJ
2. McCann-Erickson Jardine China, Beijing 697 MJ
3. BSB/S&S Advertising, Guangzhou/Beijing 159 JV
Total GI for the top 10 1,924
Top 10 Agencies (1992) G I in $ Equity
1. Dentsu, Y&R China, Beijing 2,079 MJ
2. J. Walter Thompson China, Beijing/Shanghai 1,714 MJ
3. McCann-Erickson Jardine China, Beijing 1,179 MJ
4. Grey China, Beijing 878 MJ
5. Saatchi & Saatchi Advertising, Guangzhou/Beijing 532 MJ
6. Leo Burnett Co., Guangzhou 245 MJ
7. BBDO/CMUAC, Beijing 195 MJ
Total GI for the top 10 6,822
Top 10 Agencies (1993) G I in $ Equity
1. Saatchi & Saatchi Advertising, Beijing/Guanzhou 3,600 MJ
2. Ogilvy & Mather, Beijing 3,060 MJ
3. JWT Thompson China, Beijing 2,994 MJ
4. McCann-Erickson Guangming, Beijing 2,570 MJ
5. Dentsu, Y & R China, Beijing 2,389 MJ
6. Grey China, Beijing 1,359 MJ
7. DMB&B, Guanzhou 1,303 MJ
8. Leo Burnett Ltd., Guanzhou 1,249 MJ
9. BBDO/CHUAC, Beijing 836 MJ
10.Lintas:China, Beijing 829 MJ
Total G I 20,189
Top 10 Agencies (1994) G I in $ Equity
1. Saatchi & Saatchi Advertising, Beijing/Guanzhou 8,200 MJ
2. Leo Burnett Co., Guanzhou 5,084 MJ
3. McCann-Erickson Guangming, Beijing 4,879 MJ
4. Ogilvy & Mather, Beijing 4,147 MJ
5. JWT Thompson China, Beijing 3,981 MJ
6. Grey China, Beijing 3,890 MJ
7. DMB&B, Guanzhou 3,120 MJ
8. Bates China, Beijing 3,010 MJ
9. Dentsu, Y & R China, Beijing 2,053 MJ
10.Lintas:China, Beijing 1,640 MJ
Total G I 40,004
Top 10 Agencies (1995) G I $ Equity
1. Saatchi & saatchi Advertising, Beijing/Guanzhou 12,464 MJ
2. JWT Thompson China, Beijing 8,544 MJ
3. Ogilvy & Mather, Beijing 7,877 MJ
4. Leo Burnett Co., Guanzhou 7,702 MJ
5. McCann-Erickson Guangming, Beijing 7,598 MJ
6. DMB&B, Guanzhou 6,346 MJ
7. Grey China, beijing 4,833 MJ
8. Bates China, Beijing 3,953 MJ
9. Beijing Dentsu Advertising, Beijing 3,355 MJ
10.Euro RSCG Ball Partnership, Beijing 3,206 MJ
Total G I 65,878